The key is to be consistent in your sponsorship. Consider Red Bull. But, thankfully, Red Bull took their marketing to the extreme — literally — by consistently sponsoring extreme sporting events like cliff diving and motocross.

They also sponsor athletes. Now, we inherently associate Red Bull with daring and adventurous … and believe that, if we drink it, we can be the same. Treating your brand as a person and defining your narrative are the first steps to giving your brand a personality.

The next step would be infusing this personality into your marketing efforts. This is a great strategy when mixing your traditional marketing campaigns with brand awareness campaigns.

Consider Old Spice. Did you just picture the man on the horse? I did. Their advertisements for their hygiene products are overflowing with personality and humor, and they still mention their products throughout.

The commercial below is old, but still generates comments about the effectiveness of the campaign on YouTube to this day. More than one-third of Americans 12 and older listen to podcasts regularly.

Podcasts used to be a complicated process, only created by those with a studio and fancy microphone. Because podcasts, like written or visual content, provide a way to connect with your audience authentically.

See how these brands have chosen podcast topics that relate to their 1 overall brand message and 2 products or services?

Doing this helps them relate the podcast back to their brand and continue to raise awareness, too. Building and growing brand awareness is a never-ending process, just as maintaining a friendship or relationship never really ends.

Brand awareness is measured using a combination of quantitative and qualitative metrics to see how well your marketing efforts are working over time. How do you know if your brand awareness efforts are working?

How do you know if you need to change direction, top the competition, or fix a crisis? Just like any other marketing metric, you measure it.

The methods for measuring brand awareness fall into two categories: quantitative and qualitative. Quantitative methods use numerical data to determine growth while qualitative methods measure subjective value.

These numbers can help you paint the overall picture of your brand awareness. To measure quantitatively, check out these metrics:. Firstly, direct traffic is the result of people intentionally typing in your URL and visiting your website.

Your direct traffic number will tell you how much your marketing is prompting people to visit your website. This is an important metric, as many consumers today discover brands through social media, advertisements, or by typing in keywords related to your brand or product.

When consumers go directly to your site, it means they were aware of your brand beforehand. This number just reflects overall site traffic, which will tell you how much of the general internet population is checking out your content and spending time with your brand.

Engagement can refer to followers, likes, retweets, comments, and more. For instance, sites like Sparktoro can give you a specific score for your Twitter impact. But these tactics can still help you gauge who and how many people are aware of your brand. To measure qualitatively, try:. Doing this gets you up to speed with how your brand is being talked about online.

It will alert you to any news or mentions by third-party press. As your brand grows, its internet real estate will expand beyond your website, so keep an eye on that.

Social listening is monitoring social media management tools for organic mentions and engagement. These tools can help you discover that. This process involves getting direct feedback from your customers and audience and can be incredibly helpful with not only understanding who knows of your brand but also what they think of it.

You can release surveys through SurveyMonkey or Typeform and share them on social media or directly with your customers. This guide will help you create and promote them. These quantitative and qualitative metrics will help you understand your brand awareness among your audience and the general public.

Regardless of how you gauge brand awareness for your company, avoid these common mistakes when measuring brand awareness. HubFans is a brand awareness campaign that rewards avid and knowledgeable HubSpot users for spreading their knowledge about the CRM platform. That automatically makes the brand seem more approachable and human.

In the same way, you can get your customers to advocate for you by rewarding them if they share knowledge about your product. This will make it easier to build an army of brand evangelists who will effortlessly scale your brand awareness efforts. We all know of companies that release new gadgets and features to keep their product lines up-to-date.

Having an admirable mission at the core of your company is a great move for building brand awareness — especially if you enable your customers to share resources that can help others.

It built a kit that people could share on their social media sites to build awareness about the importance of mental health. Or personalize one with a phrase. This example shows how far personalization will get you in your brand awareness campaign, so try to personalize whenever possible.

If your product does something incredible — such as staying put even under a stream of water — consider filming one or more videos about it. I remember when my Instagram feed used to be filled with videos of people putting Matte Lip Whip swatches under water and washing them with soap.

Behold, I was now aware of Beauty Bakerie, and have been following them ever since. Show off something about your product that might just shock your audience into learning more about you.

Brand awareness is a powerful albeit vague concept that can have a major impact on your marketing efforts, consumer perception, and revenue. Editor's note: This post was originally published in October and has been updated for comprehensiveness.

Learn how to build a brand for your business that stands out. Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform.

The Ultimate Guide to Brand Awareness Learn how to boost your brand awareness and positively impact your marketing efforts, consumer perception, and revenue.

Written by: Allie Decker. FREE DOWNLOAD: HOW TO BUILD A BRAND A comprehensive guide to effective and measurable branding. Download Now. Importance of Brand Awareness How to Build Brand Awareness Brand Awareness Strategy How to Increase Brand Awareness How to Measure Brand Awareness Brand Awareness Examples.

What is brand awareness? We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time.

For more information, check out our Privacy Policy. Free Brand Building Guide A comprehensive guide to effectively define, launch, scale, and monitor your brand.

Understanding brands today. Incorporating brand in marketing. Creating brand strategy. Measuring brand impact. Get Your Free Guide. You're all set! Click this link to access this resource at any time. Access now. Learn more. How to Build Brand Awareness Be a person, not a company. Tell a narrative.

Make sharing easy. Brand Awareness Strategy Guest blog on other niche websites. Try co-marketing. Advertise everywhere. Hire a face or create a mascot for the company. Choose an image or symbol that represents you. Create a short, catchy slogan. How to Increase Brand Awareness Offer freemium.

Create free content. Sponsor events. Give your brand a personality. Produce a podcast. How to Measure Brand Awareness Brand awareness is measured using a combination of quantitative and qualitative metrics to see how well your marketing efforts are working over time.

Topics: Brand Awareness. Don't forget to share this post! Can You Create a Wikipedia Page for Your Company? The Plain-English Guide to Brand Equity.

How To Promote Your Business. By sharing their expertise on other blogs, HubSpot can establish itself as a thought leader in the marketing industry and attract new customers to its site. Many well-known companies in the advertising technology industry have resorted to such publications.

Another example is Kissmetrics' publication on TechCrunch to share their experiences and raise awareness. By guest blogging on authoritative blogs, Kissmetrics can establish a reputation as a thought leader in the web analytics industry and bring new clients to their website.

Reach new audiences: By guest blogging on other websites, businesses can reach new audiences that may not be aware of their brand. This can help to improve brand awareness and attract new customers. Build backlinks: Guest blogging can also help businesses build backlinks to their website, improving their search engine rankings and increasing website traffic.

Establish thought leadership: By writing high-quality blog posts on industry-related topics, brands can establish themselves as experts in their industry.

This can help to build trust and credibility with their existing customers. Expand reach on social media: When businesses guest blog on other websites, they can promote their guest posts on their social media channels. This can help expand their social media reach and attract new followers.

Build relationships: Guest blogging can also help brands to build relationships with other websites and bloggers in their industry. This can lead to future collaboration opportunities and more brand awareness. Podcasts are audio shows that people can listen to on-the-go, making them a convenient and engaging way to consume content.

Brands can create their own podcast to share their expertise, display their products or services, and connect with their audience. It's important to mention that podcasting is not one of the completely reliable "increasing brand awareness" examples. People don't listen to podcasts to hear a commercial offer; they do it to be entertained or to learn something new that matters to them.

However, as long as you want to tell them about your brand and product in these podcasts, that's fine, as long as it's done right. If you represent value, you can insert your brand along with the content!

Just keep in mind that everyone is listening or watching to get interesting and informative content from you. Make interesting and informative content your priority; informing everyone about your brand and product should come second.

A good example of using podcasts as a platform to build brand awareness is Shopify sponsored a weekly podcast that can be listened to on three different platforms. It focuses on how subcultures and communities make money. This is especially relevant to Shopify since their platform is exactly designed to help small businesses make money, which is what they talk about, but very unobtrusively in the releases.

You can listen to it here. Reach new audiences: Podcasts can help businesses attract new audiences that may not be available through other marketing channels. The reason for this is that podcasts have a loyal audience and dedicated listeners who are interested in the topics being discussed.

Building trust and credibility: Podcasts offer companies a platform to share industry knowledge and expertise. By sharing valuable information and knowledge, brands can build trust and credibility with their audiences, increasing brand awareness and loyalty. Create a personal connection: Podcasts can connect companies with their customers in a personal way.

Using a conversational tone and sharing personal experiences, companies can create a more intimate and engaging relationship with their listeners. Boosting Brand Awareness: Podcasts can help drive brand awareness by consistently promoting the brand in each episode.

Hosts can mention the brand name, share information about products or services, and describe their personal experiences with the brand.

Cost-Effective Marketing: Podcasts are relatively cheap to produce and can be a cost-effective way to reach your target audience. They also have a long shelf life, so they can continue attracting new listeners over time.

There are You can create branded video content to showcase your products or services, share your company values, and provide valuable information to your target audience.

Branded videos can be shared on social media, websites, and other digital platforms to raise awareness and attract new customers. Video, among other things, can also be a great way to measure a brand awareness campaign. If your brand has, say, a YouTube channel, and there's some video content that's regularly posted, but it's not very popular, that could mean that your brand awareness is not yet high enough, and you need to take steps to increase it.

Video advertising can help with it. Here are some tips for creating effective video ads for brand awareness:. Attention spans are short, so keep your video ad short and to the point.

A second ad is usually a good length to capture attention and convey your message. Use high-quality visuals, such as stunning images, animations, or video clips, to capture viewers' attention and keep them engaged. A memorable video ad can help to increase brand awareness and leave a lasting impression on viewers.

Use creative concepts, unique visuals, and a catchy soundtrack to make your ad stand out from the crowd. Storytelling is a powerful way to connect with viewers and evoke emotions. Use storytelling to convey your message and build an emotional connection with your audience.

A clear call-to-action at the end of your video ad can encourage viewers to take action, such as visiting your website or purchasing. Make sure your call-to-action is clear and concise. These tips will also work for other types of video content that you can use to increase your brand awareness.

For example, collaborations with influencers or educational videos. You may be able to change the length of your video in some cases, but otherwise, all of these tips are still relevant. Remember to follow them so that your marketing efforts are not wasted.

Native advertising is designed to match the look and feel of the platform it is displayed on, making it less intrusive and more engaging for the audience. Native advertising can be a great addition to your brand awareness strategy. Sponsored content on social media: Facebook and Instagram are popular platforms for sponsored content.

Sponsored content appears in the user's feed just like any other post but with a "sponsored" tag. The content is designed to match the look and feel of the platform, making it more engaging and less intrusive. Sponsored articles: Many online publications offer sponsored articles as a way for businesses to promote their brand or products.

These articles appear on the publication's website and are written in a way that matches the tone and style of the publication. In-feed ads: In-feed ads are native ads that appear within the feed of a website or app. They blend in with the content and can take the form of an image, video, or text.

Native video ads: Native video ads appear on social media platforms like Twitter and Facebook and other video platforms like YouTube.

These ads are designed to look and feel like the surrounding content, making them less disruptive to the user experience. A contest from an amusement park and Snapchat.

In , Cedar Point Amusement Park held a contest where participants had to take a screenshot of a ghost on Snapchat. Those who pulled it off got a coupon to visit the park or a small prize.

By the way, this contest also improved Snapchat's performance — the number of unique users increased to , per day. Game of Thrones special project. Even such famous paintings need advertising.

To raise the number of views and create excitement for the series, the creators have placed a quiz on popular platforms, "How would you die in Game of Thrones".

Hanami at Home. In MGM National Harbour Hotel, located in Maryland, partnered with the Washington Post to create a beautiful interactive local experience to celebrate the cherry blossom season.

Using augmented reality technology, readers could enjoy "Hanami at home" and watch the cherry blossoms bloom at virtually every stage of growth.

Overall, native ads are a popular and effective way for businesses to reach new audiences and promote their brand or products in a less intrusive and engaging way than traditional advertising. Brand awareness is important to businesses.

It can increase brand value, generate customer loyalty, drive sales and revenue, and build brand reputation.

Learn the basics of brand awareness plus 18 brand-building strategies (with examples) to help you build brand This awareness is built and boosted through strategies like SEO, content marketing, social media outreach, advertising Missing

Online sample promotions for brand awareness - Native ads examples A contest from an amusement park and Snapchat. In , Cedar Point Amusement Park held a contest Learn the basics of brand awareness plus 18 brand-building strategies (with examples) to help you build brand This awareness is built and boosted through strategies like SEO, content marketing, social media outreach, advertising Missing

Provide your audience with answers to important queries, make sharing easy across all platforms, and simplify complex ideas into digestible pieces. By designing products and services that offer value to customers, you can prove that you understand the needs of your audience, are willing to provide high-quality solutions, and have created a brand dedicated to customer satisfaction rather than profit.

Plus, top-tier products that are affordable or worth their value can help brands stand out in crowded industries. Employing consistent tones, messages, and design styles across social media platforms can help increase brand awareness. With just over 4. By distributing content across these platforms, brands can engage with customers, provide answers to questions, define their online personality, and stay aware of industry trends.

Whether investing in cold emailing techniques or nurturing warm leads, email marketing campaigns can successfully increase brand awareness.

Informational emails help brands build authority and trust, promotional emails keep products and services top of mind, and email drip campaigns automatically allow for branding opportunities targeted at potential customers.

By investing in all forms of media, including social media posts, blog articles, videos, infographics, and more, you can use content marketing to raise awareness about your brand, build associations, and establish authority.

Every brand has an industry niche they want to reach. By partnering with other companies or influencers, brands can build additional awareness in new target audiences already interested in their brand partner.

This can open up new opportunities for additional collaborations and possible investments in influencer marketing. From building customer awareness to encouraging product purchases, videos can cut through the noise created by content marketing. Plus, videos are great at eliciting emotions, especially positive feelings associated with love, success, wealth, productivity, and more.

Videos can make an impact anywhere, including social media platforms, resource centers, blog pages, and search engine results pages SERPs. Earned media refers to any recognition or marketing materials made about your brand by third parties. Investing in search engine optimization is an almost foolproof way to increase brand awareness.

Thorough keyword research and user experience optimization can help brands land on page one of the SERPs. Brands can also capture the attention of target audience members by answering user questions, providing in-depth informational guides, and analyzing and compiling well-conducted research into simple studies or statistics articles.

Brands can even combine individual tactics into more complex brand awareness campaigns. Brand awareness is a vague metric that can be difficult to track and measure. However, there are quantitative and qualitative measurements marketers can use to analyze the success of their brand awareness campaigns.

Quantitative measurements record specific customer actions, which can be used to compare past achievements and create new objectives. These metrics include:. While less exact than quantitative measurements, qualitative measurements track more abstract actions, which can analyze consumer opinions and adjust awareness campaigns:.

Despite their vague nature, brand awareness campaigns are popular — especially for brands with big competitors. Take a look at some of the best examples of brand awareness campaigns before jumping into your own. Music is often referred to as a universal language.

By creating a cross-platform application, Spotify identified a customer need and provided a useful solution. The brand also works to provide one-of-a-kind music experiences to both new and existing users, which helps communicate its values and commitment to its audience. In , Mountain Dew created a Super Bowl contest designed to promote its newest product among various audiences.

Through a combination of social media content and video advertisements attached to the Mountain Dew name, the brand was able to engage with new customers and promote its values and personality. Plus, strategic grocery store placement allowed the brand to increase product awareness without inciting misconceptions.

This awareness campaign was designed to reach buyers who would share the drink with friends, family, colleagues, and acquaintances. The company developed a social media project designed to be shared with Rare Beauty customers and non-customers alike.

The resource was easily shareable and simple to understand, but still positioned the brand as an authority within the sphere. If your brand awareness and conversions within your target market are holding steady, your brand may need to increase its reach.

For example, Dropbox introduced a referral program to incentivize customers to promote its product. By producing a useful product and providing additional value to new and returning customers, Dropbox can expand brand awareness to new markets.

After the initial campaign ran, the brand continued to interact with customers by responding to comments with characterized videos and replies. Its simple content took the world by storm, and the Old Spice brand skyrocketed to the top of the charts — and our minds. The two brands created a Sherwin-Williams Pottery Barn palette designed to help customers select matching paint colors and furniture to create a cozy living space.

In a complementary partnership like this, both brands benefit from all types of customer interactions. Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change.

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In this article. What Is Brand Awareness? Brand Awareness vs. Brand Recognition Brand recognition is the first step toward brand awareness. Why Is Brand Awareness Important?

Authentic brand personalities that value customer opinions and are open to feedback also encourage brand trust. Knowing this, it can pay off to train your employees to use platforms as LinkedIn.

Every time they comment or share something valuable with a profile that has your branding weaved into it, you grow your brand awareness a little bit. Tapping into this group with clear and creative messages could be an amazing way to boost your brand awareness.

People get enough content to consume pushed at them on a daily basis. If you want their attention, ask them to create something, to interact with content, instead of just sitting there. With a little incentive, you could create a giveaway or competition that gains traction through shares, all while increasing brand awareness in a fun way.

How many brands have you interacted with today? A poster or billboard in relevant places could be a refreshing way to get your name out there. Big fan of measuring the effectiveness of your brand awareness campaigns?

Include things like a QR code on your offline marketing material and create dedicated landing pages to see how much it pays off. The easiest way to do this is using a self-service consumer survey platform. To get up and running quickly, check out our brand tracking survey template or try a brand tracking tool.

This is important because you might only be interested in a select group of consumers, for example, parents to young children or dog owners. But how do you go about increasing specific brand awareness activities?

It allows them to keep tabs on their brand awareness growth, and can also be used to track their performance against competitors. To learn more about brand tracking, download our free guide. You can combine the data you get from brand tracking with sales data, advertising reach data, web traffic data and social media data, to get a complete picture of how your brand awareness campaign has performed.

For example, you can look at where web traffic came from, which ads or ad placements drove the most clicks, or what channel partner brought in the most new customers. Download our free guide to learn more about running effective campaigns.

How to look at the impact of things like audience reach, panel diversity, and survey design to help you decide whether your current brand tracker is up to scratch. This means making a commitment to things like your social media channels and blog. A strong brand is not something that can be built overnight.

And the results of your brand building efforts can take time to show in your bottomline, after all not everyone you make aware of your brand will be immediately ready to convert.

Think, for example, about an estate agency brand — while a potential customer might not be looking to buy a property right now, they could be a year down the line.

Looking for more inspiration to measure brand awareness? Check out these 11 key brand awareness metrics. Here are some of the most important ones to measure:. Here are our top five ways to measure brand awareness :. Yes, it does! Pre-and post-campaign brand awareness numbers combined with sales numbers give you a better picture of the actual ROI of brand awareness.

Brand awareness is often confused with brand recognition. Brand recognition is the extent to which consumers can identify your brand from the visual elements of its brand identity — your logo, for example.

Brand awareness goes a step further to the point that the public can recall information, emotions or general impressions about your brand. Ready to get started growing your brand awareness? Try Attest for free. Nikos joined Attest in , with a strong background in psychology and market research.

As part of Customer Research Team, Nikos focuses on helping brands uncover insights to achieve their objectives and open new opportunities for growth. Privacy Policy. You're now subscribed to our mailing list to receive exciting news, reports, and other updates!

In this article What is brand awareness? Why brand awareness is important How to get started with your brand awareness strategy How to create more brand awareness 16 Strategies for your next brand awareness campaign How to measure the success of your brand awareness campaign Frequently asked questions about brand awareness.

What is brand awareness? There are different levels of brand awareness: Awareness of your brand name Awareness of your product offering Awareness of your brand attributes i.

Why brand awareness is important As we discussed earlier, brand awareness is key for driving online searches of your brand name. How to track your brand ROI: 10 tactics Measure your brand awareness to prove ROI on your brand work. Learn more.

How to position your brand Learn exactly what your target audience wants to see from your brand with Attest. Start tracking your brand. Build an instantly recognizable brand with the right tools Track and improve your brand awareness and perception for target customers using insights from the top brand management software.

Track your brand. Get your copy now! What are the most important brand awareness metrics? Here are some of the most important ones to measure: Branded search volume Brand name mentions Share of voice and share of impressions. How can I measure brand awareness?

Here are our top five ways to measure brand awareness : 1. Check your social media following 2. Track your website traffic 3.

Use Google Trends data 4. Survey your target audience 5. Use brand tracking software.

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Online sample promotions for brand awareness - Native ads examples A contest from an amusement park and Snapchat. In , Cedar Point Amusement Park held a contest Learn the basics of brand awareness plus 18 brand-building strategies (with examples) to help you build brand This awareness is built and boosted through strategies like SEO, content marketing, social media outreach, advertising Missing

Brand awareness is an important part of any company's business. Marketers are constantly concerned with how consumers respond to a brand's services and products and whether consumers are sufficiently aware of the availability of these very services. Measuring brand awareness may be difficult, and a sensitive topic for many, but some marketers use extremely successful solutions to promote their products.

However, before we talk about them, let's find an answer to the question — why is brand awareness important? A brand awareness campaign aims to increase a particular brand's familiarity and recognition among its target audiences.

A brand awareness campaign aims to make potential customers aware of a brand's existence and to associate positive qualities with that brand. Social media marketing campaign is the practice of using social media to help promote a brand, product, or service.

It consists of creating and distributing content on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to interact with target audiences, increase brand awareness, and increase website traffic and sales. Partnering with influencers in the brand's niche or industry to build brand awareness among their followers.

You can set us influencer marketing campaigns by researching the relevant influencers in your niche. It is defined as the practice of creating and distributing valuable, relevant, and consistent content to capture and hold a well-defined audience and potentially drive profitable customer action. It involves developing and distributing various forms of content, such as blog posts, articles, videos, infographics, podcasts, and social media posts, to educate, entertain or inspire audiences and raise brand awareness in its field.

Securing media coverage and generating positive press for the brand through media relations, press releases, and events. Public relation is a key component of brand awareness campaigns. PR involves building and maintaining relationships with media outlets, journalists, influencers, and other stakeholders to promote a positive image of a brand, product, or service.

We can measure brand awareness by various metrics, such as the number of impressions the number of times potential customers viewed the brand or increased website traffic or social media followers.

Ultimately, the goal is to increase brand awareness and familiarity and, hopefully, to drive more sales and revenue in the long term. A programmatic brand awareness campaign is a specific type of advertising campaign that uses programmatic advertising to increase brand awareness and recognition among a specific audience.

Programmatic brand awareness campaigns can be very different: display ads, video ads, and native ads. In this type of campaign, the advertiser sets a specific audience target , such as demographics, interests, and behaviors.

The programmatic technology then uses data and algorithms to buy and place ads in real time on websites, apps, and social media platforms that the target audience is most likely to visit. Testing and optimizing ad creative to maximize the impact on the target audience. Creative optimization is an important component of programmatic brand awareness campaigns.

It involves continuously testing and refining ad creatives to ensure maximum impact and engagement with the target audience.

Setting limits on the number of times an ad is shown to a particular user to avoid ad fatigue. Frequency capping is a technique used in programmatic brand awareness campaigns to limit the number of times an individual user sees the same ad within a specified period of time.

Ensuring the ad is viewable to the target audience by tracking viewability and completion rates. It measures the percentage of ad impressions that are actually viewed by the target audience, as well as the amount of time the ad was in view.

This information is important for advertisers to understand their ad campaigns' effectiveness and make adjustments as necessary. Ensuring that the ad is placed in a safe and relevant environment by using brand safety tools that monitor the placement of ads and prevent them from being shown on inappropriate sites.

Programmatic brand awareness campaigns can effectively reach and engage a specific audience, especially when combined with other digital marketing channels such as social media, email marketing, and content marketing. By increasing brand awareness, these campaigns can help build trust and loyalty and, ultimately, drive more revenue and sales.

Brand awareness can be improved using a variety of marketing strategies. These can relate to the content you produce and the platforms you place them on. Let's take a look at some of these brand awareness campaign examples. A branded hashtag is a hashtag that is unique to a specific brand or company.

It typically incorporates the brand's name or tagline and promotes a specific campaign, event, or product. For example, the famous JustDoIt hashtag is used by Nike to promote its products and brand message.

Branded hashtags can help businesses to increase brand recognition and create a sense of community among their followers. Using a branded hashtag, companies can encourage their followers to share their content and amplify their message across social media channels.

Unbranded hashtags, on the other hand, are related to an industry or topic but not specific to a brand or company. They can be used by any individual or business that posts content related to that topic. For example, foodgasm is an unbranded hashtag that anyone can use to share content related to food and cooking.

Using unbranded hashtags can help businesses to increase brand awareness and reach a wider audience. By including relevant industry-related hashtags in their social media posts, businesses can attract the attention of people who are interested in their products or services but may not be aware of their brand.

Both branded and unbranded hashtags can be effective tools for businesses to build brand awareness and engagement. Branded hashtags can help build brand recognition and create a sense of community among followers, while unbranded hashtags can help businesses to reach a wider audience and attract new followers.

The key is to use the right mix of hashtags that are relevant to the business and its target audience. Complementary partnerships are partnerships between two or more businesses that have products or services that complement each other.

These partnerships can be effective for increasing brand awareness and reaching new audiences. Here are some examples of complementary partnerships:. Spotify then provides these playlists "on the go" and offers discounted subscription plans, thereby attracting many new potential users.

Consistency will help create a cohesive look that will be easily recognizable to your target audience. The critical element of increasing brand awareness is knowing what your potential customers expect from your brand. Building long-lasting relationships will help your brand thrive in an extremely competitive world.

It can be incredibly valuable for brand awareness, as it lets you see what people say about you in real time. You can use this information to adjust your marketing strategy and ensure that your brand is being seen positively. The simple answer is that it helps you find conversations you can jump into.

If I were an owner of a Mexican restaurant down in San Antonio, I would certainly invite Kimiya to visit my establishment. Another aspect of media monitoring for brand awareness is the fact that people appreciate brands that keep their eyes on the ball and respond to all mentions, even those without a branded hashtag or an mention.

Chobani is doing a great job when it comes to building brand awareness via social media listening. This conversation is as far away from nutrition and food as it can be, and yet Chobani came up as an example.

Additionally, social listening can help you to identify online influencers, trending hashtags, conduct sentiment analysis , track reach, and many other metrics. A consistent tone of voice will help customers quickly recognize your brand and differentiate it from others in the marketplace.

When choosing a tone of voice for your brand, consider what personality you want to convey and what will resonate with your target audience.

Establishing a clear and consistent tone of voice will create a strong foundation for brand awareness and customer loyalty. A unique selling proposition is crucial. It sets you apart from your competition and tells your customers who you are, what you stand for, and why they should buy from you.

A USP should be clear, concise, and memorable. Most importantly, it should be relevant to your audience and aligned with your brand messaging. At Brand24, we say Get instant access to brand mentions across social, news, blogs, videos, forums, podcasts, reviews and more.

We do not require your phone number, company name, or calls to give you access to social listening, as competitors do. Our initial clients appreciate it. SEO stands for search engine optimization. A well-optimized website will rank high on Google, making users more likely to visit it.

If you want to build brand awareness via SEO, you need to know what people are looking for. Tools like SEMrush or Ahrefs will help you find the right keywords you should rank your website for.

SEO keyword research is essential to raise brand awareness and marketing efforts. Pick your strategic keywords and start content marketing. SEO is not only about doing keyword research for your website or blog. You should also think about the technical aspects of your website, such as loading speed.

The faster the page loads, the better. It all impacts your position in Google or any other search engine. Claiming that almost everyone is now on social media is not an exaggeration. Instagram alone has more than one billion active users, and that number is still growing.

On the one hand, the popularity of social media is a blessing because you can get your message to new audiences relatively easily and at little cost. Social channels make it easy to share content, which means one person can show your content to their friends and family. You are reaching a new audience almost effortlessly.

But on the other hand, it means that the competition is fierce. Your message needs to stand out from the crowd to get recognition from your potential customers and existing audience.

The great thing about social media is that they give you a well-functioning platform to broadcast your message. All you have to do is send the right message to the right people at the right time. The right platform for your business is the platform where your customers are present.

Think about the content you can offer. A B2B company is usually most active on Twitter. Brands that can produce engaging visual content, for example, jewelry producers or cosmetics brands, have a loyal following on Instagram and Pinterest.

For some, building an active group on Facebook is the best option. Start with promoting your branded hashtag. A branded hashtag is a hashtag that is only used to relate to your products or company, for example, adidas or justdoit.

Firstly, you can use dedicated software to see how your content spreads on social media. A social media monitoring tool will help you:. Using these insights will let you tailor your future messages to the right audience.

That will certainly boost your brand awareness as social media users will engage with your content. You should promote your products and services on the platforms your consumers are present.

User-generated content serves as social proof — a way to reassure other social media users about the quality of your products. Nothing can compare to recommendations from other social media users. The brand awareness objective gives you the estimated ad recall lift people metric, which shows how many people we estimate would remember your ad if we asked them within two days.

In short, brand awareness ads are a straightforward way to ensure your social advertising budget goes toward building awareness for your brand. As we said right up at the top, brand awareness is not a single metric.

But there are a number of stats you can use to measure it. Here are some of the most important brand awareness metrics and how to track them. Note that while each of the social platforms offers its own analytics tools, those give you a siloed picture of your results one account at a time.

An analytics dashboard like Hootsuite Analytics makes measuring brand awareness metrics much easier by tracking data from all your social accounts in one place with the ability to create custom graphical reports that help you see changes in brand awareness over time. Try Hootsuite for free.

Cancel anytime. Reach indicates the number of people who see your social content. When more people see your content, more people are likely to start to recognize what differentiates you as a brand. When tracking your reach as a measure of brand awareness, pay special attention to the number of followers and non-followers.

Non-followers who see your content are potentially being exposed to your brand for the first time, generating new awareness. As noted above, reach measures the number of people who saw your content or, more specifically, the number of accounts that saw your content.

By contrast, impressions measures the number of times people saw your content. If your number of impressions is significantly higher than your reach, people are looking at your content multiple times. This can be a great signal of brand awareness. After all, the more times someone looks at a single piece of content, the more likely they are to remember the brand behind it.

Audience growth rate measures how quickly your audience is growing. To calculate audience growth rate, take your number of new followers over a certain period and divide it by your total existing followers.

Then, multiple by to get your audience growth rate as a percentage. Social share of voice is a good way to measure awareness of your brand compared to your competitors. It indicates how much of the social conversation in your industry is dedicated to your brand.

Direct traffic is an indication of how many people land on your website by typing in your website address directly. As opposed to finding you through a search engine, social channel, and so on.

Using a web analytics tool like Google Analytics , you can see how people find your website online. Look for the direct traffic information to see how many people are typing your URL directly into their browsers. The Balvenie Whisky brand awareness campaign featured a YouTube web series in partnership with Questlove.

The series featured meaningful interviews with celebrity creatives and thinkers, while raising awareness for the brand. The marketing campaign brought in 5. Naked Juice used Facebook and Instagram video and photo collection format ads with the reach objective for its brand awareness campaign.

The ads, which appeared in both feed and Stories, used strong imagery and large text overlay to raise brand awareness with or without sound. Source: Facebook. Savage X Fenty used brand awareness ad objectives to reach new audiences on Facebook and Instagram. The awareness ads focused specifically on creating a strong sense of brand, with sales or offers as a secondary focus.

Targeting all women in France, Savage X Fenty created half the ads themselves, and partnered with a group of Instagram influencers to create the rest. Source: Instagram. Measure brand awareness and reach your target audience with Hootsuite.

Publish your posts and analyze the results in the same, easy-to-use dashboard. Try it free today. Get Started. All your social media analytics in one place. Christina Newberry is an award-winning writer and editor whose greatest passions include food, travel, urban gardening, and the Oxford comma—not necessarily in that order.

Create an effective plan for your business in 9 simple steps. Setting smart social media KPIs will help your team focus on the metrics that really matter and track performance over time.

Are you a social media marketer who wants to better focus your time, effort, and budget? A comprehensive social media report proves the value of your social marketing plan.

Why does brand awareness matter? Build a recognizable brand. Tell a brand story.

Take a look at this example. The organizing brand was giving out unique codes for each $20 spent at their petrol 6 Amazing Brand Awareness Campaign Examples & Ideas · 1. Branded and unbranded (industry-related) hashtags. · 2 Successful digital marketing campaign examples · Airbnb — “Made Possible by Hosts” · UNIQLO — “Uncover” · American: Online sample promotions for brand awareness

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