Facebook also has groups dedicated to specific topics where you can find a ton of your target audience to promote your contest to. When learning how to market your contest, you can easily create a quick video to share on YouTube or your social media accounts by using only your smartphone. Live videos can get great engagement from your audience.

With Instagram Live and Facebook Live, you can interact with your viewers in real-time, which is a great way to connect with your audience. Plus, a live video announcement will stir up a lot of excitement around your contest. For your live video, you can include information on how to enter the giveaway, prize details even better, show the prize itself , and take questions from your audience.

If you like, you can even run a video contest for a lot more engagement. For instance, if your contest prize is a new camera, look for photography bloggers. Reach out to the bloggers you find with a personalized email and explain how your contest will benefit the blogger and their readers. To be successful, it will need to be a win-win-win partnership benefitting you, the blogger, and their audience.

Think about how to present those benefits when you reach out to influencers. Like blogger outreach, you can also partner with YouTubers to promote your contest to a whole new audience.

Find YouTube channels related to your niche and reach out to those with a decent amount of subscribers, views, and engagement. If you know your target audience is very active on a certain social media platform like Pinterest or Instagram, you can also reach out to influencers on those platforms.

To reach an even bigger audience on social media, consider creating Facebook or Instagram ads. Facebook ads will not only allow you to promote your contest to more people online, but they also let you target the exact type of people most interested in your giveaway by criteria such as gender, age, location, interests, and more.

If ads are a little too complicated for you, you can simply boost your contest Facebook post. Aside from ads and promotional post ideas on social media, you can also push your contest to more people online with Google Ads.

With Google Ads, you can get your contest featured on the Google search results of users searching for the exact keywords you want to target. This will make getting more entries from people who have never heard of your business before. Some great advertisement ideas for competitions are to create flyers to hand out at local events or posters you can put up in community centers or other businesses.

You can also use offline marketing to promote your contest to your existing customers by adding promotional cards to the packages you send out. Here are some best practices for promoting your contest to reach a wider audience and generate more entries:.

They can help you understand the rules and regulations and ensure your contest terms and conditions adhere to them. To prevent cheating or fraud in your online contest, use a reputable contest management platform such as RafflePress that has built-in fraud detection and prevention features.

Set clear contest rules, monitor entries closely, and require participants to provide verifiable personal information. You can measure your contest promotion success by tracking various metrics, such as the number of entries, social media engagement likes, shares, comments , website traffic, new email subscribers, and sales.

Analyzing these metrics will help you understand the effectiveness of your contest and inform your future marketing efforts.

A Google Analytics tool like MonsterInsights is a great way to do this. Yes, incorporating user-generated content UGC in your contest promotion is a great way to encourage engagement and generate buzz.

You can ask participants to submit photos, videos, or stories related to your brand or product and use them as part of your promotional materials. Be sure to obtain proper permissions and give credit to the original creators.

Remember, begin promoting your giveaway before it goes live to get many entries on day 1. Be sure to announce the winner on your website and all of your social media accounts. With these tips, your contest will be such a success; that you might even want to start brainstorming new contest ideas right away.

We hope this article helped you discover the best contest promotion ideas for your business. If you liked this post, make sure you subscribe to our YouTube Channel and follow us on Twitter and Facebook for the latest updates.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

Thank you for this article. We purchased Raffle Press on Sept 12, , and our first Giveaway ends today. Your product is easy to install and setup, so thank you. I have watched and reviewed your training material, but I am not sure if you have this feature, I am hoping to have an email go out to everyone who has entered to notify of who won, and include a discount code to those who did not win also tell them about the next Giveaway that will be active to keep them engaged.

I will use the information about Sweepstakes and Contest Directories to help get more awareness of the Giveaway. Thank you. Thanks for the comment. The plugin does not send bulk email. However, if you will use an integration, for example, Mailchimp there is an option to send people straight to your email service provider as soon as they register for the giveaway.

Hi guys — I would like to send out coupons to our customers, that have a unique, single-use code on the back.

The customer would then redeem this code on our website to enter themselves into our prize draw. Unfortunately, there is no option to achieve this with RafflePress. We have added it to our list to look into.

Hi Norman. Is it possible to start with Plus and then upgrade subscription to Pro with the difference amount? We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow.

Do NOT use keywords in the name field. Let's have a personal and meaningful conversation. Your Real Name. You Real Email. Features Pricing Our Story Login. Get RafflePress. Introducing RafflePress's new leave-a-review giveaway actions.

Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress. Written By: Editorial Team Editorial Team. See Full Bio. John Turner. John Turner is the co-founder of RafflePress. January 9, What Is a Contest Promotion? What are the Benefits of Promoting Your Contest?

Contest Promotion Ideas: Require Sharing on Social Media 2. Optimize Your Contest Landing Page 3. Redirect Visitors to Your Contest Landing Page 4. Send Emails to Your Subscribers 5.

Submit to Sweepstakes and Contest Directories 6. Free Promotion Ideas: Add Links to Your Social Media Bios 7.

Post Your Giveaway on Your Facebook Page 8. And Promote it With Your Facebook Cover Photo 9. Promote Your Contest on Instagram And Use Instagram Stories Promote Your Contest on Twitter Share and Promote Your Giveaway on Pinterest Promote Your Giveaway on LinkedIn Share Your Contest in Online Communities Create and Share a Simple Video Promote Your Contest with Live Video Try Influencer Outreach Use Facebook and Instagram Ads Invest in Google Ads Get Started with RafflePress Today.

How can I ensure my contest is legally compliant? How can I prevent cheating or fraud in my online contest? How do I measure the success of my contest promotion? Can I use user-generated content UGC in my contest promotion? Editorial Team. Subscribe to get Free WordPress Tips and Resources. Please enable JavaScript in your browser to complete this form.

First Name. We do not sell or share your information with anyone. Blog Topics Announcements Case Studies Marketing Tutorials. Comments How the winners are usually selected? One of the biggest benefits of this kind of giveaway is that you only have to give away one, or a couple, of your products, but in turn, there are many people who want it and sign up to participate.

Here are 20 real examples of Instagram giveaways to help you achieve these objectives. Brands celebrate anniversaries as people celebrate birthdays.

They are the perfect opportunity to look back at its history and celebrate achievements. Share the celebration with your community with a giveaway on Instagram. Twenty years is an important milestone and Canadien business consultant and trader TEC Okanagan celebrated it treating the winners of their giveaway with a luscious weekend getaway.

Summer is the time of year most associated with holidays and when the vast majority of people go on vacation. The beach is one of the most popular summer destinations and anybody going to the beach will need a swimsuit. The winners of the giveaway get to choose a bikini from those available on their website.

The brand benefits twofold from this giveaway. On the one hand, they increase their follower base. On the other hand, they draw traffic to their online shop , which in turn, will most likely increase sales as their products get exposure. Do you want to launch your Instagram giveaway with a head start?

Check out our Instagram Giveaway templates, there are over 50 template ideas available for you. An Instagram Giveaway is ideal to promote a new product or service in your catalog.

In order to promote their new product, they carried out an Instagram Giveaway in which the winners got a 2-day romantic glamping getaway with a fully stocked fridge to make the experience unforgettable for the lucky winning couple. Run a collaborative giveaway with a partner brand and share the benefits.

In this example the Australian household products online shop, partnered with the kitchenware brand Baccarat to run an Easter-based giveaway. Hence, both brands benefit from a single action. Partnering with a supplier or sponsor is the ideal opportunity to run a giveaway for influencers or service providers.

Take a look at the giveaway that DIY blogger and influencer Monica Chavez ran on her Instagram account. Giveaways like this one benefit both the Influencers and the brand supporting them as they provide exposure and promote brand awareness. Do you have a good relationship with collaborating brands or suppliers?

International themed days offer opportunities to connect with your audience and share values and interests. Same as with an International themed day, traditional holidays offer a good opportunity to run a giveaway. Thinking outside the box is always an option. Take the example of Tellingtails, an Australian manufacturer of dog accessories.

Quite an original idea! Spring and summer are the seasons that spark the most joy and positive attitude in people, and that spills over in promotional actions as well.

In the following example, 4 local businesses got together to run a giveaway celebrating the arrival of spring and offering a prize consisting of a bundle of their products.

Collaborative giveaways like this one benefit all participating businesses as they promote each other among their followers. When your business sells products, choosing a prize and organizing a giveaway is pretty straight forward.

However, when your Instagram profile is advertising a service that takes place in a very specific environment, it might seem harder to engage the community and prompt a response. The following example shows that Instagram does not only show what your business does, but that it can actually attract potential clients, even for a service provided at a specific location.

As much as it may seem and old-fashioned and very niche trade, the company has been able to transform and adapt along its history, and currently offers courses and workshops. The giveaway post got comments and over likes. As the prize was a workshop for four people, participants had to mention 3 friends in their comment, which gave the post a wide reach.

This is an advantage of having a brick-and-mortar shop; users that sign up for the giveaway are also potential clients. An Instagram giveaway is a good complement to an advertising campaign.

The prize consisted of a Ski Weekend in Aspen Co. and, not surprisingly, the giveaway post got over 1, likes. Not bad at all! In the giveaway post, the brand asked its followers to share their ideas on how the brand could become more sustainable.

The very essence of the brand already appeals to clients who worry about sustainability and environmentally friendly products.

Hence, the giveaway sparked an interesting conversation between the brand and its followers. Furthermore, the ideas put forward by the participants provided the brand with possible future paths toward sustainability. In conclusion, if you ask your followers for feedback on a topic they are interested in, you will get a response.

Whether it is opening a new brick-and-mortar shop or expanding from online to physical, announcing it and making sure your followers know about it is paramount.

This said, celebrating this growth with an Instagram giveaway is a must as part of your promotional plan. When Australian blogger and online travel guide Baxterbackpack expanded into an online shop, organizing an Instagram giveaway to promote her products was the way to go.

The giveaway post got an average of twice as many interactions than the ordinary posts. Sometimes, what started as a simple Instagram profile grows to the point that it turns into a business. As popularity and the number of followers reach a critical mass, the switch from a simple social network account into a profitable business becomes a reality and a giveaway is a great way to celebrate it.

Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

Sample giveaway promotions - Sweepstakes Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

Either way, this leads to a spike in their website traffic. In terms of entering this e-commerce giveaway, Airmid Beauty Secrets makes it super simple and spells out the process right here. Users have to like the post on Instagram, tag five friends and ask them to follow, and then repost the post on their Instagram page and story.

And just below that, the brand includes other key details, noting that participants can tag additional people for a chance of an extra entry, when the contest ends, and when the winner will be announced.

The way Airmid Beauty Secrets announces the winner on Instagram Live is smart. This encourages people to tune in live to see who won, which gives the brand another way to boost engagement and build even stronger rapport with their audience.

It just boils down to offering products that participants are receptive to and that get them to take action. One of the best ways to maximize the impact of an e-commerce giveaway is to have an influencer promote it.

Case in point, e-commerce fashion brand Colorful Natalie. Follow some specific accounts, like and save the photo, and tag friends with each tag counting as a different entry. I think this is one of the more brilliant e-commerce giveaway examples for the simple fact that it leverages influencers with a strong following.

Rather than running the promotion on their own, Colorful Natalie is able to expand their reach by collaborating with Syd and Ash. And judging by the fact that the post had over 3, likes in less than 24 hours, it obviously hit its mark.

Many are open to it, and you can DM them with an inquiry. Sorry if I sound like a broken record for using TOMS in many of my blog posts. If not, they can easily exit the popup and continue browsing.

Like TOMS, bridal dress company Revelry runs its e-commerce giveaway directly through its website. Drop us your email to enter! Revelry is s fairly popular brand in the bridal fashion niche, and in March alone they received over , visits.

That means nearly , people saw their e-commerce giveaway offer that month. Considering that email popups convert at around 3.

They can simply exit out of the popup and go about their business without it creating any friction. But if you can sweeten the deal by raising the stakes a little, you can expect even bigger results.

This allows them to segment their email list so they could send readers highly targeted content. The more segmented a list is, the higher the open-rate, click-through, and sales should be.

E-commerce giveaways are an extremely cost-effective way to generate an influx of leads. After all, by doing something simple like providing their email address or sharing their brand on social media, they can win some amazing loot.

Having success is just a matter of following the right formula, offering an attractive prize, and using smart promotional tactics, which can include creating a post about it on social media, collaborating with influencers, or displaying it as a popup on your website. Emil is the CMO of Drip. Skip Navigation Drip Demo Drip.

Product Show submenu for Product. Deliver spot-on messages with dynamic segmentation. Run multi-channel marketing strategies on autopilot. Guide, collect, and connect with customers beyond the inbox.

See every customer story through clear insights and data. Learn about the brands that trust Drip to engage their audiences and grow their revenue. Read Case Studies. Integrations Show submenu for Integrations Featured Integrations. In this giveaway , Hydro Flask celebrates the milestone of reaching the k followers by running a contest to earn a few more.

They asked fans to follow hydroflask and tag two friends in the post comments to enter to win a oz. Hydro Flask. The post has more than 12, likes — engagement anyone?

And the best part? Screenshot via Instagram by Kopari. Similarly, Kopari Beauty celebrated its milestone of garnering k followers with an amazing giveaway.

To enter, followers must comment on the post with their favorite Kopari product and tag a friend. This Instagram contest has a trouble-making theme that sets it apart.

Tip: You can get more Instagram followers by using quotes. Also, people love to talk about themselves, so ask for stories! Screenshot via Instagram by Fabletics. To score an extra entry, fans had the option of sharing the contest post with GiftsForMeSweeps.

Screenshot via Instagram by Diaper-eez. Diaper-eez knows how to package an Instagram giveaway for maximum benefit. The giveaway prize is a Colibri Double Duty Wet Bag plus a hanging diaper pail.

To enter, fans have to follow diapereez , like the giveaway post and comment on their cloth diaper success story in the comments. Followers can post multiple stories and tag a friend for extra entries, giving the brand tons of engagement plus a built-in way to gather user-generated content.

This is smart marketing at its finest. Screenshot via Instagram by TheBeautySpy. One lucky winner scored a slew of beauty swag in this giveaway. To enter, fans had to follow thebeautyspyofficial and chelseabeautyspy and tag up to four friends in the comments.

They could also score a bonus entry by reposting the contest post in their Instastory or on their Instagram feed and tagging both accounts. This is a smart strategy for boosting follower numbers and brand awareness for related brand identities. Screenshot via Instagram by Forever Forever 21 gets nostalgic with this Instagram giveaway , giving three lucky winners three items each from the LA Gear Collection, plus a pair of LA Lights sneakers.

Almost everyone older than 10 in the 80s remembers fondly or not the LA Gear brand, Forever 21 ties in the old-school theme by asking fans to comment with their favorite movie from the 80s or 90s, follow both forever21 and lagear , and tag two friends for a chance to score some LA Gear swag.

But are you a fan, or are you a superfan? From the simple to the elaborate, there are various ways to set up an Instagram giveaway. When you find the winning formula, kick it up a notch with more valuable prizes and mix and match the requirements to maximize engagement.

Your strategy for the Instagram giveaway is based on your objective and the types of actions that you ask your target audience to take. Giveaways generally involve some variation on one of the following types of contests :. The Instagram image or photo you use to announce your giveaway can take many forms.

Fortunately, there are a variety of templates available for free that you can customize to meet your needs. Here are a few resources to find high-quality Instagram giveaway templates you can customize to make them your own:.

You can also create your own Instagram giveaway announcement — or an Instagram giveaway template you can use again and again each time you run a giveaway by customizing a few details — using free and low-cost image creation tools like Canva , Crello , Stencil , and many others.

Instagram requires users who are running giveaways on the platform to comply with certain requirements , including using specific verbiage that releases Instagram from any participation in your giveaway or contest.

Sample giveaway promotions - Sweepstakes Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

They will probably buy the Blu-ray afterward if they were not successful in the giveaway. The concept of this giveaway is indeed excellent. However, it seems like this giveaway is reserved only to DC comic book readers.

There are tons of Suicide Squad fans out there that do not necessarily read the comics. Why not leave this giveaway open to them as well?

Also, DC could have used this giveaway to build their email list and social media followers. DC has an online comic book service which could have also been promoted.

They could have used this giveaway to direct entrants to their service. We all know how passionate comic book enthusiasts can be.

You can only imagine the disappointment in those that did not win this awesome prize. DC could have given a gift to everyone that entered. This can be a coupon for their store or a free digital comic of their choosing.

They then had to upload the image to a website to complete their entry. Five winners were selected daily, adding to a total of winners. This works out to 50 bags of chips per winner. This prize can potentially attract a lot of low-quality leads.

However, the giveaway still makes for a great PR stunt that creates brand awareness. This giveaway is an excellent example of using a giveaway to build brand awareness while generating tons of UGC. Lays could have also used bonus actions to get social media users to share the giveaway and refer friends.

These actions will generate more exposure for the giveaway, and it will increase the number of people who enter. com hosted a giveaway that had one lucky winner walk away with a new car! The giveaway was hosted on VYPER and was used to generate a ton of new email leads and followers.

People were requested to register with their email address to enter. Giveaway entrants were allowed to complete bonus actions to earn additional entries into the giveaway. A massive prize in the form of a new or used car from the Shift platform.

com that are below that price. Shift was also kind to allow the winner to take a car that costs more. As long as the winner pays in the difference.

The prize is fantastic! But then again, it is a prize that can potentially attract too many poor quality leads. Assuming that the best leads for Shift are people who need a car and can afford one.

The format of this giveaway is superb. They could have potentially acquired more or doubled leads from this giveaway if they were more persistent in their marketing efforts.

Shift could have aggressively promoted the giveaway on social media, email, and on their website. They could have also invested in paid ads on social media and Google. The reason why they may not have invested further in marketing this giveaway is that they already put a lot of cash into the prize.

Sure, an awesome prize will bring in more leads. However, if you invest just a bit more in marketing, your giveaway can get much more exposure. More exposure can lead to more referrals and social media shares. This means more leads and social media followers. See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks.

All the giveaways above giveaways might seem very different from each other. However, they do share some similarities. These growth hacks can potentially be the recipe for hosting a successful giveaway. While there were some giveaways that were hosted exclusively on social media, most of the giveaways above had their own dedicated landing page.

Their entry method requires participants to submit some form of media. People had to create their own Lego build to enter the Lego Contest. Apart from getting other people to produce tons of branded UGC for them, these brands used their giveaways to create a buzz around their brand.

Imagine a bunch of friends getting together to create the ultimate Lego build. The Lego brand name will be deeply rooted in the minds of those people for the hours it takes to create their build.

In the giveaway and sweepstakes examples above, the prizes were carefully selected to match the expectations of the brand. You can see that the goal of every brand was to attract the most significant amount of high-quality leads with their prize.

Determine the main goal of your giveaway. Then structure your giveaway to achieve that goal. Use all of your marketing channels to get the word out. Let everyone know that your giveaway is live. Announce the winner of your giveaway by email, social media, website, etc.

Determine a goal for your giveaway. This can be anything from increasing social media followers, website traffic, or email lists. You can also host a giveaway to direct people towards completing specific tasks.

For example, using a giveaway to get more views on a YouTube video or more app downloads. A giveaway that encourages participants to refer new leads is an excellent way of growing your current customer base. If your goal is to acquire more customers, then this might be the way to go for you. You can also treat giveaways as a PR marketing campaign.

The goal here would be to use your giveaway to promote your brand. People can discover your brand through the giveaways, you host. Your prize is probably the most crucial factor in your giveaway. Facebook also has groups dedicated to specific topics where you can find a ton of your target audience to promote your contest to.

When learning how to market your contest, you can easily create a quick video to share on YouTube or your social media accounts by using only your smartphone. Live videos can get great engagement from your audience. With Instagram Live and Facebook Live, you can interact with your viewers in real-time, which is a great way to connect with your audience.

Plus, a live video announcement will stir up a lot of excitement around your contest. For your live video, you can include information on how to enter the giveaway, prize details even better, show the prize itself , and take questions from your audience.

If you like, you can even run a video contest for a lot more engagement. For instance, if your contest prize is a new camera, look for photography bloggers. Reach out to the bloggers you find with a personalized email and explain how your contest will benefit the blogger and their readers.

To be successful, it will need to be a win-win-win partnership benefitting you, the blogger, and their audience. Think about how to present those benefits when you reach out to influencers. Like blogger outreach, you can also partner with YouTubers to promote your contest to a whole new audience.

Find YouTube channels related to your niche and reach out to those with a decent amount of subscribers, views, and engagement. If you know your target audience is very active on a certain social media platform like Pinterest or Instagram, you can also reach out to influencers on those platforms.

To reach an even bigger audience on social media, consider creating Facebook or Instagram ads. Facebook ads will not only allow you to promote your contest to more people online, but they also let you target the exact type of people most interested in your giveaway by criteria such as gender, age, location, interests, and more.

If ads are a little too complicated for you, you can simply boost your contest Facebook post. Aside from ads and promotional post ideas on social media, you can also push your contest to more people online with Google Ads. With Google Ads, you can get your contest featured on the Google search results of users searching for the exact keywords you want to target.

This will make getting more entries from people who have never heard of your business before. Some great advertisement ideas for competitions are to create flyers to hand out at local events or posters you can put up in community centers or other businesses.

You can also use offline marketing to promote your contest to your existing customers by adding promotional cards to the packages you send out. Here are some best practices for promoting your contest to reach a wider audience and generate more entries:. They can help you understand the rules and regulations and ensure your contest terms and conditions adhere to them.

To prevent cheating or fraud in your online contest, use a reputable contest management platform such as RafflePress that has built-in fraud detection and prevention features.

Set clear contest rules, monitor entries closely, and require participants to provide verifiable personal information.

You can measure your contest promotion success by tracking various metrics, such as the number of entries, social media engagement likes, shares, comments , website traffic, new email subscribers, and sales.

Analyzing these metrics will help you understand the effectiveness of your contest and inform your future marketing efforts. A Google Analytics tool like MonsterInsights is a great way to do this. Yes, incorporating user-generated content UGC in your contest promotion is a great way to encourage engagement and generate buzz.

You can ask participants to submit photos, videos, or stories related to your brand or product and use them as part of your promotional materials. Be sure to obtain proper permissions and give credit to the original creators.

Remember, begin promoting your giveaway before it goes live to get many entries on day 1. Be sure to announce the winner on your website and all of your social media accounts.

With these tips, your contest will be such a success; that you might even want to start brainstorming new contest ideas right away.

We hope this article helped you discover the best contest promotion ideas for your business. If you liked this post, make sure you subscribe to our YouTube Channel and follow us on Twitter and Facebook for the latest updates. Disclosure: Our content is reader-supported.

This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers. Thank you for this article. We purchased Raffle Press on Sept 12, , and our first Giveaway ends today.

Your product is easy to install and setup, so thank you. I have watched and reviewed your training material, but I am not sure if you have this feature, I am hoping to have an email go out to everyone who has entered to notify of who won, and include a discount code to those who did not win also tell them about the next Giveaway that will be active to keep them engaged.

I will use the information about Sweepstakes and Contest Directories to help get more awareness of the Giveaway. Thank you. Thanks for the comment. The plugin does not send bulk email.

However, if you will use an integration, for example, Mailchimp there is an option to send people straight to your email service provider as soon as they register for the giveaway. Hi guys — I would like to send out coupons to our customers, that have a unique, single-use code on the back.

The customer would then redeem this code on our website to enter themselves into our prize draw. Unfortunately, there is no option to achieve this with RafflePress. We have added it to our list to look into. Hi Norman. Is it possible to start with Plus and then upgrade subscription to Pro with the difference amount?

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy , and all links are nofollow. Do NOT use keywords in the name field.

Let's have a personal and meaningful conversation. Your Real Name. You Real Email. Features Pricing Our Story Login.

Get RafflePress. Introducing RafflePress's new leave-a-review giveaway actions. Boost customer engagement and build trust effortlessly by incentivizing reviews in WordPress.

Written By: Editorial Team Editorial Team. See Full Bio. John Turner. John Turner is the co-founder of RafflePress. As with the Haute Hijab example I shared earlier in this article, the most obvious approach is to make social engagement a key element of your campaign—prompting followers to comment on a post or tag a friend in order to enter.

But you can also leverage platforms like Instagram and TikTok to raise awareness of your giveaway and direct followers to register on a dedicated competition landing page.

In the marketing world, simple is always best, and giveaways are no different. Sure, your legal team will likely want to cover your back with a bunch of terms and conditions. But the overarching rules of the competition—how to enter, what the prize is, and when the winner will be announced—should be easily digestible.

National lotteries are a good example. They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers. Anyone can understand it. As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you.

Because attractive but irrelevant prizes are spam magnets. Instead, keep your prize relevant to your products and your value proposition. Before planning your next giveaway, make sure that it serves your conversion goals.

Rather, it speaks to your buyer persona. With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses. Take this example by J. Crew Factory :. The company hosts a spring giveaway on their site and creates a dedicated landing page for it.

The big prize is a package that includes a gift card winners can spend on J. If you want to make the prize more desirable, you can combine a gift card with other things, as J. Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers.

Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox. One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest.

With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next. Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign.

Take a look at this example by Jysk Vin :. Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway. This way, they can inform all their site visitors about the giveaway without making them go to a new page.

With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter. With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers.

Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways. Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes.

But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email.

Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors.

Instead, you can create a simple form with a few input fields and show it only on relevant product pages. And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign.

You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time. Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not.

Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway.

They bring all the prizes you can win together and use the picture on their giveaway landing page. They also include the dollar value of the prizes to increase their perceived value.

They list all the products you can win with their individual prices and links to product detail pages :. In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way.

This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win.

E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way. A timely giveaway can create a gentle nudge that your visitors need in order to become customers.

Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :. Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it.

Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today! Secondly, they showcase an aspirational lifestyle. Take a look at this example of an influencer giveaway, in association with a beauty brand Quiz or survey: Sample giveaway promotions

Free skincare samples online and Create Your Own. Discover expert tips giveaeay Sample giveaway promotions for interactive marketing success. Take this example by J. Besides ggiveaway your giveawy goals, givfaway are some Sample giveaways for businesses reasons biveaway running an Instagram giveaway for your business:. You can even add voting options to your UGC contest. Completing the survey is only a simple condition to join and it takes two minutes. Additionally, when promoting the giveaway on your blog or website, use these keywords in your content, meta tags, and image alt tags to improve visibility on search engine results.	Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs. Or, to improve website traffic , you can ask your target audience to leave a comment on a blog post or visit a product page in return for more entries. But if you want to go a step further, you can use a WordPress analytics tool like MonsterInsights to track visits to giveaway landing pages , referral traffic, and website activity. Rather than giving participants the chance to win a prize, you might offer a free product or even a cash incentive to both the referrer and the referred customer. But what about wider trends in fashion and marketing?	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Secondly, they showcase an aspirational lifestyle. Take a look at this example of an influencer giveaway, in association with a beauty brand Sweepstakes Here's another great Facebook giveaway example and idea that can get you some fresh user-generated content. Maybe you're giving away a huge	Free item Free product with purchase Sweepstakes
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Givezway Your Contest on Twitter proomotions Everything from the way you market the giveaway Sample the product the prizes you Sample giveaway promotions, should all align with the goals and interests of your target customers. Introducing RafflePress's new leave-a-review giveaway actions. Try for free. Every person who enters the contest will contribute something in spreading the word about your brand. We'll start with the design and delivery of your promotional giveaway.	See Full Bio. When putting on this type of contest, your main goal is to generate feedback be it positive or constructive from the customers who know your product best. Related: How to Run a Selfie Contest Easy Way. Thanks for the comment. Source: Fritolay.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Spin-to-win wheel with various rewards 6. Promotional Strategy Develop a comprehensive promotion plan to spread the word about the giveaway. Utilize your website, email newsletters Wondering what type of Facebook giveaway is best? Check out these 24 awesome Facebook giveaway examples to help inspire your own contest	Photo contest Quiz or survey Looking to stand out with your promotional giveaway? Check out these 30 unique ideas that will differentiate you from the competition. Let's dive in!
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Spin-to-win wheel with various rewards Below you'll find some excellent examples of Instagram Giveaways and marketing campaigns. 1. News-jacking Instagram Giveaway Example; 2 Quiz or survey: Sample giveaway promotions

Whether you use…. As Samlle just mentioned, aSmple goal of offering VIP Sam;le to Free skincare samples online Free electronics sample database winners is Free skincare samples online their levels of Sample giveaway promotions with promotiobs brand. Reward loyal customers Encourage customers to join your loyalty program so they can get early access to your best deals and new products. What is a Personalized Customer Experience A Create a post to share on your Facebook timeline that includes an eye-catching photo, a brief description of the type of contest, and what people can win.	They decided to organize an Instagram Giveaway to celebrate that they had reached 10, followers. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion. Email number Days after launch Purpose 1 0 Confirm giveaway entry 2 1 Remind entrants of the competition prize and any key terms and conditions 3 3 Tell people how many entrants have signed up; share UGC examples if relevant 4 5 Announce the giveaway winner s 5 6 Share a discount code with non-winning participants. The prizes included four exclusive Lego packs as pictured above. By Whitney Blankenship. You can also search the internet for other online communities related to your niche. International themed days offer opportunities to connect with your audience and share values and interests.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	Big brands can generate a ton of buzz around their campaigns while achieving crucial marketing goals. We listed some of the most memorable giveaway and Quiz or survey Here's another great Facebook giveaway example and idea that can get you some fresh user-generated content. Maybe you're giving away a huge	Need great giveaway ideas for your ecommerce store? Here are 11 of the most irresistible giveaway ideas we found (with real examples)! The 5 Best E-Commerce Giveaway Examples You Can Copy · 1. Melted Soapery · 2. Airmid Beauty Secrets · 3. Colorful Natalie · 4. TOMS · 5. Revelry Creative Contest Prize Ideas · Brand Ambassadorship · VIP Treatment · Personalized Products · Co-Sponsored Prizes · A Cornucopia of Prizes · Ridiculous Prizes
Free skincare samples online too many giveaways promotjons once Free skincare samples online cause your audience to Product testing insights interest, reducing the viveaway effectiveness of your campaigns. Get leads. When a contestant has finished their build, they will have to submit their entry for review. thank you. tourism board entrances to the Jalapeño Festival taking place in the city. This way, the success of your giveaway is not reliant on another platform.	To ensure success, consider including the following essential elements:. This action saves your contest post from being clogged with comment spam and helps you keep everything organized. Skip Navigation Drip Demo Drip. To proceed to edit the widget, select one. Many are open to it, and you can DM them with an inquiry.	Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards	You can partner with a brand on both the contest promotion and the prize—for example, in the contest below, a reusable takeout container brand collaborated with The 5 Best E-Commerce Giveaway Examples You Can Copy · 1. Melted Soapery · 2. Airmid Beauty Secrets · 3. Colorful Natalie · 4. TOMS · 5. Revelry Spin-to-win wheel with various rewards	Need contest promotion ideas for your giveaway? Here's a step-by-step guide to promoting your giveaway so you can get more traffic, leads, and sales Wondering what type of Facebook giveaway is best? Check out these 24 awesome Facebook giveaway examples to help inspire your own contest Secondly, they showcase an aspirational lifestyle. Take a look at this example of an influencer giveaway, in association with a beauty brand
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Big brands can generate a ton of buzz around their campaigns while achieving crucial marketing goals. We listed some of the most memorable giveaway and What Are the Best Instagram Giveaway Caption Examples? · Fraser Hill Farm: Like Us on Twitter, Follow Us on Instagram Giveaway · Becky Overbeck Contests and giveaways are your entry point to new audiences. In this blog, we give you ideas, examples, and case studies you can use today!: Sample giveaway promotions

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