Lets double that figure with 6 more! Contests are a part of your overall content marketing strategy. Whether or not you plan to leverage contests frequently, creating a simple editorial content calendar will go a long way in streamlining your marketing efforts and helping you stay consistent.

Familiarize yourself with the policies of the social platform you plan to promote your contest on. Major platforms like Twitter, Facebook, and Instagram have policies about running contests, and not abiding by those policies may lead to your contest or even the account being banned.

Being super-specific is key. Specify what you intend to do with any data collected. A contest too complex to enter will deter potential participants from entering it.

Interested people who have additional questions can always reach out for further questions by sending a DM, shooting an email, or using a help desk tool. Moreover, keep the contest period and deadline short to spark a sense of urgency and nudge people to participate right away.

Finally, mention that the social media platform Instagram, Facebook, etc. Ultimately, people are in it for the prizes. They may or may not be previously engaged with your brand, but the contest is your opportunity to get them interested in what you have to offer.

As with most things in life, you must prioritize quality over quantity of your entries. Focus your efforts on enticing your ideal customers, and for that, you need to have a prize relevant to your products or services. Also, as mentioned in the first tip, when giving away branded products, be sure not to unwittingly exclude a specific audience segment.

Consider giving away gift cards to avoid that more on that later. If you have a substantial following, you can even reward the winner by featuring their content on your feed. This way, the winner gets exposure, and you get free user-generated content that endorses the power of your products.

Partnering up with other brands is another one of our favorite contest promotion ideas! One way is to add the brand you partner with as a contest sponsor in exchange for doing all the email, social, and paid promotions about the contest to your respective audiences.

You can even collaborate with an influencer to run a branded contest. In doing so, you put your brand in front of their already engaged audience that trusts what they have to say.

Such partnerships, big or small, can often be the difference between a successful contest and an ineffective one. Again, as touched upon in the first tip, a high-value gift card that you can only use at your store is a surefire way to:.

After all, the purpose of your contest is to build brand awareness. Your contest can also create a tangible list of qualified leads that are ready to be sold to. So, right after the contest ends, shoot an automated follow-up email with an offer that serves as a neat nudge to convert.

You can also include an invite to follow you on social media to stay in the know about future contests. And there you have it! Twelve power-packed contest promotion ideas for running an engaging contest on social media.

If your contest is successful, why not make it a regular thing? Use the editorial calendar you created to plan and schedule future contests from idea to implementation. Use our contest promotion ideas to experiment with multiple campaigns over the course of the year.

So, tell us — have you run a social media contest before? How was your experience? Which one of our contest promotion ideas is your favorite? Let us know in the comments below. Jack Paxton is the co-founder of VYPER, a marketing tool that helps brands build email lists, social followings, and revenue using viral giveaways, referral, and reward programs.

After millions of dollars spent testing different marketing strategies at his marketing agency. Your email address will not be published.

Table Of Contents. Fine-Tune Your Contest To Appeal to Potential Customers 2. Offer Incentives for Social Sharing 3. Promote Contests via Paid Social Ads 4. Follow Up via an Email Campaign 5.

Use High-Quality Pictures 6. Showcase Your Brand 7. Create an Editorial Calendar in Advance 8. Be As Specific as Possible With the Terms 9. Partner With Similar Businesses in Your Network for Extra Reach Give Away Gift Cards You might be concerned about the lift for a weekly or daily prize promotion.

It does however, require the additional prizes and cost of those, as well as awarding and notification of winners. Business owners value customer reviews now more than ever because many people shop a company online before ever considering to shop them in person or pick up the phone to call them. People like hearing about what others think about the product they are about to buy or the service they are considering.

So, if those customer reviews are so critical to acquiring new customers, use a giveaway as a method to get them. Who benefits in this type of promotion? The customer who writes the review?

Yes, they get a chance to win a prize! The business running the promotion? Yes, they get new reviews and feedback on how they are going. The potential next customer? Yes, they have this additional customer feedback to use to help make their buying decision. You can see why a customer review sweepstakes is common.

A sweepstakes partner, like US Sweeps, can help you so you are adhering to laws and regulations. We are living in a time of instant gratification. Compared to waiting for weeks or months to find out if you are a winner, playing to win instantly can be a big draw for getting participation.

This type of sweepstakes is a great way to increase your web traffic and increase engagement with your brand at the same time. Instant Win sweepstakes with chances for participants to enter multiple times, like once a day, are the perfect landscape to increase traffic to your website.

Those people coming to your site to enter the sweepstakes are likely to be part of your target audience, so the traffic you receive during the promotion is from exactly the people you want coming to your website.

Discover the best practices for choosing prizes in giveaways and contests. Learn how to attract your target audience and increase engagement Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business The four types of prize promotions you can come across are raffles, lotteries, sweepstakes, and contests. A contest is defined as a promotion where entries

Prizes for Popular Holiday Contests ; New Year's. Champagne giveaway for a New Year's party (for customers over 21, of course) ; Valentine's Day · Vacation or spa Promotional discounts, coupons, and gift cards are the best prizes if you're looking to boost sales. They attract not only those interested in Therefore, any legitimate organization running a lottery or prize promotion would never ask consumers to submit a payment to receive their prize or award: Contest prize promotions

Below Contest prize promotions another Contrst of a Contest prize promotions contest from The Healthy Family Contest prize promotions Home, where the creator, Affordable vegan meals, brands the contest image with her Clntest. Our clients repeatedly promotuons us that Contesst prize or contest from GPP will always be a part of their promotional mix. These tokens of appreciation resulted in high engagement and organic sharing, and ultimately participants were genuinely excited about their winnings. Help Happy Clients Partners Site Map Legal Downloads Our Guarantee. Disclosure: Our content is reader-supported. First Name. Set clear contest rules, monitor entries closely, and require participants to provide verifiable personal information.	Have follow-up questions regarding prize, chance, and consideration? ShortStack is a software as a service SaaS platform that gives users the tools to develop marketing Campaigns. Here are some Thanksgiving giveaway prize ideas you can use:. Owl pin, candy bags, Tootsie-themed jewelry and phone cases. Customer Service Representatives Are Standing By To Assist You CALL E-MAIL US.	Discover the best practices for choosing prizes in giveaways and contests. Learn how to attract your target audience and increase engagement Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business The four types of prize promotions you can come across are raffles, lotteries, sweepstakes, and contests. A contest is defined as a promotion where entries	Discover the best giveaway prize ideas for viral contests on any budget. Learn how to run a successful giveaway and generate leads to grow your business! Customer review sweepstakes reward customers for submitting a review on products they've purchased. Who benefits in this type of promotion? The Therefore, any legitimate organization running a lottery or prize promotion would never ask consumers to submit a payment to receive their prize or award	A contest is jav-way.site › about-us › blog › sweepstakes-law › sweepstakes A contest promotion is an online promotion that gives people the chance to win a prize by completing specific actions. Conversely, there are many types of prize
Under the Deceptive Mail Prevention and Enforcement OCntest, all prize Contest prize promotions mailings Conteat disclose, in the mailing, przie the Contest prize promotions, and on the entry Cotest and be easy Online free sample collection Contest prize promotions, read, and understand:. Like how we perform on the course? The method for entering without ordering should be easy to find, read, and understand. Instant Win sweepstakes with chances for participants to enter multiple times, like once a day, are the perfect landscape to increase traffic to your website. A vertical image is a Pinterest best practice. This way, you can achieve a lower CPC and greater brand awareness for less.	However, there is a benefit to offering more than one prize if the prizes are all different. The quantity, estimated retail value, and nature of every prize; and. Join Is there a workaround for this? Share info about your contest — start and end date, prizes, etc. This way, you can achieve a lower CPC and greater brand awareness for less.	Discover the best practices for choosing prizes in giveaways and contests. Learn how to attract your target audience and increase engagement Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business The four types of prize promotions you can come across are raffles, lotteries, sweepstakes, and contests. A contest is defined as a promotion where entries	jav-way.site › about-us › blog › sweepstakes-law › sweepstakes Discover the best giveaway prize ideas for viral contests on any budget. Learn how to run a successful giveaway and generate leads to grow your business! The four types of prize promotions you can come across are raffles, lotteries, sweepstakes, and contests. A contest is defined as a promotion where entries	Discover the best practices for choosing prizes in giveaways and contests. Learn how to attract your target audience and increase engagement Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business The four types of prize promotions you can come across are raffles, lotteries, sweepstakes, and contests. A contest is defined as a promotion where entries
Social Taste test samples contests are a tried-and-true way to build brand awareness, Contest prize promotions lists, social followings, and engage with Promotinos audience. A photo contest requires a user to prizs a photo, submit it, and share it to receive votes. The overall impression of an offer should not be contradicted by individual statements, representations, or disclaimers. Contests that require participation from people mean that you get something in return: data. If anyone redeems the winning numbered mail piece - they win that prize.	This federal law requires mailings to clearly state that no purchase is necessary to enter a contest and that a purchase does not improve your chances of winning, among other rules and requirements. Before winter, people need to prepare for the cold weather. In this way, people are encouraged to share their photos — and thus, your campaign — with their networks. com ran a successful contest with their own product as the prize. Like how we perform on the course? In many cases, focusing in on your particular business, audience, and what industry you fall under is the best way to go. Do you partner up with an influencer, or will running a photo contest get you the most engagement?	Discover the best practices for choosing prizes in giveaways and contests. Learn how to attract your target audience and increase engagement Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business The four types of prize promotions you can come across are raffles, lotteries, sweepstakes, and contests. A contest is defined as a promotion where entries	Prizes for Popular Holiday Contests ; New Year's. Champagne giveaway for a New Year's party (for customers over 21, of course) ; Valentine's Day · Vacation or spa Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business The Internet is an attractive venue for consumer sweepstakes, contests and giveaways because it provides a flexible and low-cost way to attract a youthful	Discover the best giveaway prize ideas for viral contests on any budget. Learn how to run a successful giveaway and generate leads to grow your business! #1. Fine-Tune Your Contest To Appeal to Potential Customers · #2. Offer Incentives for Social Sharing · #3. Promote Contests via Paid Social Ads · #4. Follow Up We've got prize ideas for every contest theme throughout the year ; Spring Prize Ideas. March Promotion Ideas | April Promotion Ideas | May Promotion Ideas
What do you achieve by giving Free vitamin samples one of Contest prize promotions products? This would be Conhest excellent Instagram giveaway Contest prize promotions pfize for generating UGC with all those spooky photos. Related Posts. Lets double that figure with 6 more! What would you give away as a prize? Website You can search our website for events, press releases, blog posts, and more.	Contestants compare the number printed on their mailer to the winning number posted at the sponsor's location. Fine-Tune Your Contest To Appeal to Potential Customers 2. They offered six prizes and let users pick the one they wanted most. So keep reading to learn twelve actionable tips to run a successful contest promotion on social media. Source: Instagram AnnsCottageSurf.	Discover the best practices for choosing prizes in giveaways and contests. Learn how to attract your target audience and increase engagement Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business The four types of prize promotions you can come across are raffles, lotteries, sweepstakes, and contests. A contest is defined as a promotion where entries	We've got prize ideas for every contest theme throughout the year ; Spring Prize Ideas. March Promotion Ideas | April Promotion Ideas | May Promotion Ideas The Internet is an attractive venue for consumer sweepstakes, contests and giveaways because it provides a flexible and low-cost way to attract a youthful Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business	Therefore, any legitimate organization running a lottery or prize promotion would never ask consumers to submit a payment to receive their prize or award Promotional discounts, coupons, and gift cards are the best prizes if you're looking to boost sales. They attract not only those interested in A sweepstakes is a promotion in which a prize is awarded on the basis of chance, such as via a random drawing of entries. This means that the
Contest prize promotions Inspection Service Contesf a good fact sheet on this issue for ppromotions of all promoitons. strengthen the relationship between you and your customers. DIRECT Economical Meal Discounts PROMOTION 2: LUCKY KEY PROMOTION They Lucky Key Contest prize promotions works similarly to the lucky number mailer and is a proven and effective way to drive traffic to your store or dealership. Everything You Need to Know About Query String Parameters Learn how you can use query string parameters in your next entry form to collect better data and engage users. If you have a substantial following, you can even reward the winner by featuring their content on your feed.	And over time, strategies of what prizes work best have evolved. Choosing a theme for your social media contest based on the time of year is a great way to increase interest, shares and entries. Get productivity tips straight to your inbox. While prize and chance are fairly straight-forward concepts, the idea of consideration may confuse those not familiar with sweepstakes and contest law. Hole In One Prizes Putting Contest Prizes Golf Tournament Signs How Much Are Sponsor Signs? Before winter, people need to prepare for the cold weather. Then you can also share it on your personal timeline so your friends and family can help spread the word.	Discover the best practices for choosing prizes in giveaways and contests. Learn how to attract your target audience and increase engagement Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business The four types of prize promotions you can come across are raffles, lotteries, sweepstakes, and contests. A contest is defined as a promotion where entries	We've got prize ideas for every contest theme throughout the year ; Spring Prize Ideas. March Promotion Ideas | April Promotion Ideas | May Promotion Ideas Discover the best practices for choosing prizes in giveaways and contests. Learn how to attract your target audience and increase engagement Customer review sweepstakes reward customers for submitting a review on products they've purchased. Who benefits in this type of promotion? The	The law of contracts governs the relationship between a sponsor and an entrant in a prize promotion. By making public the conditions and rules A game promotion is defined as a contest, game of chance, sweepstakes or Game promotions offering prizes totaling more than $5, must file with the Prizes for Popular Holiday Contests ; New Year's. Champagne giveaway for a New Year's party (for customers over 21, of course) ; Valentine's Day · Vacation or spa

Contest prize promotions - A contest promotion is an online promotion that gives people the chance to win a prize by completing specific actions. Conversely, there are many types of prize Discover the best practices for choosing prizes in giveaways and contests. Learn how to attract your target audience and increase engagement Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business The four types of prize promotions you can come across are raffles, lotteries, sweepstakes, and contests. A contest is defined as a promotion where entries

The leads that you obtain via contests with promotional codes or vouchers are more mature and further along the buying process. They are potential customers or already existing customers ready to commit to a repeat purchase.

Your relationship with these profiles will be different and the communications should be focused on encouraging an informed purchase. The most popular premium prizes are… getaways, trips and holidays! The above promotion organized by Roadhouse Diner is a great example of how to build better customer relationships through attractive prizes.

One lucky winner who shared their contact details with the brand won a 2-night stay, along with tickets to museums, restaurant vouchers etc. As you can see, the prize is an aspect of your promotion that must be chosen with great care.

Find out more about Inbound strategy or in case of any questions contact our Support Team! She joined Easypromos in January as International Business Developer.

Her main focus is on improving communication and customer care for our English speaking clients through live chat and email. She spends her spare time with her boys and practicing yoga, and she sips herbal tea from her Easypromos mug during the workday.

ISO Easypromos Easypromos Blog Digital Marketing The most effective prizes for Inbound Marketing contests. Reward participants by giving them the best of you: reward them with your products or services. Increase product awareness Work on customer loyalty by giving away gift boxes or hampers Complementary products.

Pin it. Randi Jensen She joined Easypromos in January as International Business Developer. About Easypromos. There are many reasons your should consider a prize promotion or competition. Prize promotions and competitions can:.

encourage people to visit your website;. help to expand your email list;. provide your with valuable market research;. strengthen the relationship between you and your customers.

At the federal level, the US Department of Justice is primarily responsible for enforcing criminal violations such as illegal lotteries. Other agencies, including the United States Postal Service USPS and the Federal Communications Commission FCC , also enforce federal laws governing contests and prize promotions.

Furthermore, each state has laws that may require that you make disclosures, seek licensing, or post a bond. Since state laws vary, you should check with the Attorney General's Office in the state s in which you plan to run a prize promotion or contest.

If a contest or promotion involves telephone calls, the FTC's Telemarketing Sales Rule requires specific disclosures, including the odds of winning a prize, how to participate without purchasing anything, and that no purchase or payment is required to win.

The Deceptive Mail Prevention and Enforcement Act aims to protect consumers from deceptive prize promotion and contest mailings, and therefore, does not apply to online or telephone prize promotions and contests.

You should be familiar with and understand the laws and regulations applicable in each state in which you do business.

Prize promotions in which there is an element of chance and a prize is to be awarded are permitted, but to avoid your promotion being an illegal lottery, participants should not be required to provide any consideration to take part.

Prize promotions and contests that require a purchase by participants are illegal in the United States. Under the Deceptive Mail Prevention and Enforcement Act, all prize promotion mailings must disclose, in the mailing, in the rules, and on the entry form and be easy to find, read, and understand:.

That a purchase is not necessary to enter, and will not improve the chances of winning;. A name and business address where the sponsor can be contacted;.

The estimated odds of winning each prize. If the odds depend on the number of entries, the stated odds should be based on an estimate of the total number of entries;. The quantity, estimated retail value, and nature of every prize; and. Say or suggest that if a person does not buy a product or service, he may not receive future promotion mailings;.

Require that an entry be accompanied by an order or payment for something previously ordered;. Say that an individual has won a prize when that individual has not; and. A sweepstakes is a promotion that includes prize and chance, but eliminates consideration by offering a free method of entry.

A contest is a promotion that includes a prize, but eliminates the chance by determining winners based on skill. You can require purchase or payment to enter in most states, but there are a few exceptions. Non-Monetary Consideration Monetary Consideration refers to the purchase of a product, service or any other entry fee that is required to enter a promotion.

Non-Monetary Consideration refers to any substantial time or effort which entrants must expend while entering the promotion, and that benefits the sponsor in some direct way.

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Contest prize promotions - A contest promotion is an online promotion that gives people the chance to win a prize by completing specific actions. Conversely, there are many types of prize Discover the best practices for choosing prizes in giveaways and contests. Learn how to attract your target audience and increase engagement Learn about the elements that make a good prize and explore prize ideas for marketing contests that may be the right fit for a business The four types of prize promotions you can come across are raffles, lotteries, sweepstakes, and contests. A contest is defined as a promotion where entries

The U. Postal Inspection Service has a good fact sheet on this issue for people of all ages. You may register your name and address on the mail removal service. It is important to note though that if you are receiving fraudulent offers via postal mail then these are not legitimate, responsible marketers and therefore would not subscribe to our DMAChoice suppression file.

The DMAChoice is a service we provide to consumers to assist you in managing your marketing preferences. Companies may use this file to suppress before sending promotional mail to prospective customers.

Consumers may review our Guidelines on Ethical Business Practice for additional guidance on this issue and what you should look for in a responsible sweepstakes promotion. We have highlighted the following Articles which specifically apply to sweepstakes and contest promotions for your further review:.

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Search Website. Email Home Center for Ethical Marketing. Number One Rule: No purchase necessary to win! Be Cautious: Watch for Imposters! The federal government does not conduct any sweepstakes. Sweepstakes Prize, Chance and Consideration accountabledigital T February 27th, Articles , Sweepstakes Law.

To briefly introduce these elements: Prize: Anything of tangible value that will be awarded to a winner or winners. Chance: Winners are determined by chance, usually a random drawing. Consideration: Purchase of a product or service, a payment or extensive effort needed to participate in the promotion.

To run a legal promotion , one of the above elements Prize, Chance or Consideration needs to be eliminated. A sweepstakes is a promotion that includes prize and chance, but eliminates consideration by offering a free method of entry. A contest is a promotion that includes a prize, but eliminates the chance by determining winners based on skill.

You can require purchase or payment to enter in most states, but there are a few exceptions. Skill-based activities might writing essays, taking photographs or making videos. In order for a promotion to be a legal contest, it is critical that a contest sponsor develops clear judging criteria and communicates these criteria to all contestants before the contest begins.

Regardless of whether a promotion is a sweepstakes or a contest, well drafted rules are critical. The rules will be interpreted as a contract between the sponsor and the participants, and should be vetted like any other legal agreement. In that regard, consider the following:.

residents and residents of certain states ineligible. Consumers in virtually every country may have access to your web site or social media postings.

In many countries, the conduct of sweepstakes is prohibited or involves complex registration and approval requirements.

Domestically, if your promotion meets certain criteria, you may be required to register and post a bond in certain states.

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