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As shoppers search for the perfect gift for the holidays, a special occasion, or just to reconnect with loved ones, a combination of the tactics discussed in this lesson can help you get their attention and stand out from the crowd.

Make their gifting moments more joyful — and make your small business more successful — by showcasing your compelling offers. As a retail business, your goal is to help customers make purchases with you.

Make that process convenient and attractive with these offer ideas. Learning 8 offer ideas for your online store.

Starting an online store Time to complete: 4 minutes. Start with these 8 powerful marketing promotions to help your business stand out with potential customers: Let them send long-distance gifts.

Many times, shoppers want to have gifts delivered directly to their loved ones. You can attract those customers by offering special gifting services, including festive gift wrapping and ribbons, hand-written notes, and gift receipts to make it easy, convenient, and special for them.

Let them pick up their gifts in-store. Everybody needs a last-minute gift! If you sell to local customers or have a physical retail location, letting them pick up their orders from your store can help save the day — and make your business their hero.

Pro tip! You can add profile attributes to your Business Profile on Google to let people know how they can shop with you.

Decisions, decisions! Let them explore your gift guides. Offering curated gift guides lets you not only showcase your best products, but also helps you draw attention to overlooked products and inventory that you want to prioritize.

You can use Google Trends to see what people are searching for and search trends during certain periods in the past, like the holiday season, summer, or back-to-school. Learn more about how to use online search trends to identify business opportunities.

Let them use timely discounts. Give shoppers the chance to save some money. Special promotional discounts during key shopping events can attract even more customers to your shop.

Posting from your Business Profile on Google is a quick and easy way to keep customers informed about these special savings.

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Clip the on-page coupon or use code GOOGLE at checkout. Promo credit available within 24 hours. One per customer. What we like: Our runner-up pick for the best OLED TV.

Great contrast, vivid colors, and near-perfect viewing angles. Better for darker rooms than our top pick. An excellent choice if you want Dolby Vision HDR or a screen size smaller than 55 inches.

Other things to know: Not as bright or colorful as our top pick. Use code PRESIDENT What we like: Our runner-up pick for the best electric space heater. The most powerful space heater during our tests. Thoughtful details that make it more convenient to use, like digital display, cord-wrapping post for easy storage, and countdown clock when turned off.

Other things to know: Usually quite a bit more expensive than our top pick. Doesn't distribute hot air very evenly. Lowest price we've seen since Use code PRESIDENT20 to get deal price. What we like: Our budget pick for the best wall outlet with USB charging ports.

Tradeoff multiple AC outlets for three USB ports 30 W USB-C, two 5 W USB-A. Comes with wall plate. Other things to know: Only has a single AC outlet. Not UL certified, but ETL Mark rating for applicable safety standards.

First-time deal. What we like : Our pick for a portable air conditioner and space heater. More powerful than any of our other picks. Provides up to eight hours of heating or cooling plus, you can run it on fan mode for even longer. Great for off-grid living, RV camping, and other alternative-living situations.

Other things to know : Must be plugged in if using without battery, but this limits portability. Certified refurbished with a two-year warranty. Battery included. What we like: Our also great pick for a dishwasher that cleans almost as well as our top pick, and is better at drying.

Solid machine and a strong cleaner. Adjustable racks offer loading flexibility but they lack stemware holders. Manufactured by Whirlpool Corporation, a company known for its reliability and easily replaceable parts.

Other things to know: Heated-dry cycles run long. Available in stainless steel. Delivery included. What we like: Models nearly identical to our top washing machine and matching dryer picks. Front-loading washer is gentle and great at removing all types of stains. Both machines are fast and quiet with large capacities.

Water- and energy-efficient. Wi-Fi—enabled for connecting to LG ThinQ app. Other things to know: Solid brand reputation for reliability. LG's customer service is relatively lousy, but Costco's is relatively good.

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