SUPPORT FROM SEASONED EXPERTS. Our team has run thousands of product sampling campaigns. From the outset, you will be assigned an experienced project manager to guide you through the entire process.

Our primary focus is optimizing the results of your campaign and delivering maximum benefits to your business. For example: the ratings and reviews content generated from your campaigns is exclusively yours — unlike other product sampling vendors. Analyze Performance.

Accurately size ROI with post-campaign reporting. QUANTIFY VALUE OF EACH AND EVERY CAMPAIGN. All the information you need to understand the performance of the campaign i. reviews generated, overall average rating, average review length, visual media generated, key themes identified etc.

MAKE YOURSELF A HERO. Identify key product themes evident in the review content captured — key intelligence for understanding product performance and experience, how best to position, message and market the product and more.

Why PowerReviews? Twitter Linkedin Facebook-f Vimeo. On the flip side, their swatches are truly free samples with no returns necessary.

Source: Azazie. As an added bonus, shoppers can actually choose which products they want to try. Source: Ulta. By default, the products sampled will be more relevant to individual shoppers than random items. This increases the chances that shoppers will make a full-blown purchase in the future.

Source: Twitter. Good question! This is an ongoing trend and expectation among shoppers post-pandemic. As ecommerce grows, opportunities to build one-on-one connections with customers shrink.

And so brands that can create a unique experience for their customers have the most to gain. Recommending and offering personalized samples is compelling to consumers.

Random freebies are nice, but custom samples for individuals are ideal. Consider also that anyone that asks for or accepts a sample is high-intent. Your product sampling program can serve as a way to identify relevant shoppers ASAP. Sampling campaigns offer a goldmine of info for brands.

Specifically, how to fine-tune your marketing strategy. For example, product samples that never get claimed or talked about might be worth phasing out. On the flip side, your popular samples can highlight what people like the most about your brand.

This illustrates yet another benefit of influencer gifting. When creators post about your product, you can earn authentic and unfiltered feedback. Note which products and qualities ex: materials, ingredients, features they shout out. Then, emphasize those strengths in your future marketing campaigns.

Source: melissaamaakeup. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. The use of reciprocity in marketing is well-documented. Think about how Costco has made sampling such an important part of the shopping experience for members.

Well, product sampling campaigns online have the same effect. When you mail out a sample of your product, you trigger the reciprocity effect. This increases the chances that recipients become buyers.

When you offer an in-person sample, people only get a narrow and limited understanding of your product. For example, a customer might try a perfume sample in the store.

When you offer an in-home sample, people get a chance to use your product as they would if they bought it. This creates a much-needed sense of reassurance.

Also, consider how some product sampling campaigns offer a taste of your checkout experience. This is another way to get new customers familiar with your brand and products.

The more time people get to spend engaging with your brand, the more comfortable they are with you. If nothing else, social media product sampling is a brilliant way to get more user-generated content.

This includes customer photos and videos, reviews and more. Source: lewendyy. Real-life product reviews and visual content are among the most important factors that drive purchase intent.

You can earn both at the same time by offering samples. Whether you can realistically build your own program depends on a few key factors, though. On a high level, brainstorm whether or not your brand has the following:. Note: for companies with limited resources but time to spare, small-scale gifting campaigns are an option.

The process of engaging with creators one-on-one to send products is still time-consuming. Still, this method is more manageable than trying to ship out dozens or hundreds of samples at once. Sampling should be treated like any other marketing tactic. Without getting too much into the nitty-gritty, below is a quick rundown of what needs to be done:.

Offering samples of your products is a proven way to engage interested buyers and build brand loyalty. Anything you can do to make a strong first impression on shoppers is a plus.

Combined with strategies like influencer marketing, brands can cover more ground and introduce their products to relevant audiences at scale.

If you're struggling to maximize your influencer marketing strategy in-house, Statusphere can help. Unlike other platforms, we help brands earn guaranteed content. Statusphere also eliminates the most time-consuming pieces of working with influencers in-house thanks to our advanced matchmaking and fulfillment technology.

Want to see how our platform works? Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight Traditional product sampling during COVID can be a little tricky.

Here are 8 virtual product sampling ideas broken up by industry to try instead! There are many different avenues you can take as a brand, but have you considered how a product sampling program can supplement your marketing

A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

Product sampling program - The leading digital product sampling platform helping brands build targeted sampling programs, deliver samples direct-to-home, and gather valuable insights A product sampling program is one of the easiest ways to increase trial and build loyalty. Here's what you need to know Peekage is an online product sampling platform that helps CPG companies with brand awareness, boost sales, fetch early market feedback and build brand loyalty Sampling programs are a great way to market your product or service. There are many benefits to giving your consumer a chance to try your product prior to

Another quantity to consider is the amount of product to fill each sample package with. You want to make sure that you are sending enough of your product in each sample container for the consumer to get an effective impression of your product, without sending so much that the product is wasted or costs you too much.

Be aware of how much product is needed for a working single serving and you can be sure your customers will be able to use your sample. Create an effective design. The design on your sample pouches will tell your customers everything they need to know about your product.

Be sure that your design includes elements of the full-sized version of your product found in stores, in order to encourage brand recognition. Once you have these elements taken care of, you can begin ordering your sample packages. When you have received your sample packages filled with your product, you can begin sending out your marketing material to consumers.

If you are curious about the sample-mailing process, USPS has some great tips and options for this process. You should now have a better idea for how to create sample products that work for you. When you are ready to begin your sampling program, we are ready to help!

Call or fill out the form on this page to find out more. We look forward to showing you the value of a sampling program to help your brand reach its potential. Reach out to IBR Packaging to learn more about how our sample packaging services can help amplify your brand.

Effective Sampling. HELP YOUR BRAND REACH ITS FULL POTENTIAL A sampling program is a great solution for marketing your product to target consumers. You may have some questions, such as: DO SAMPLE PACKETS REALLY WORK?

HOW CAN IT BENEFIT MY BUSINESS? HOW DO I SET UP AN EFFECTIVE SAMPLING PROGRAM? Many articles are written about sampling, and they often include facts from marketing studies. We have gathered some of the proven statistics about the value of creating those foil sample packets for customers, and would like to show you what we found.

An article on info-now. com listed some pertinent findings from a study called The Second Annual Survey Consumer Preferences for Product Sampling. This article also provides further general information about sampling, and some tips for businesses considering this marketing method.

A more recent article, found here, contains findings from several sources, including studies for the United States Postal Service USPS and the Promotion Marketing Association PMA.

It is clear that sample pouches really are effective, and many consumers thoroughly enjoy receiving them. THE BENEFITS OF A SAMPLING PROGRAM Sending out foil sample packets has been done for many years, by many companies, and that is because it works.

When consumers receive their online order in the mail, they will find a free product to try. To help drive conversion, you can include a unique QR code or exclusive offer to drive signup or purchase. While ecommerce sampling is often a surprise, some retailers make it a part of their shopping experience.

Sephora famously allows shoppers to select multiple samples to be delivered in-home with their purchase.

Another trend is consumer-paid sampling. This is seen in many subscription boxes such as Birchbox, FabFitFun, and BarkBox, where consumers are offered an elevated sampling experience.

Generate interest and awareness — this is especially important for new product launches. Sampling cuts through the clutter of other marketing messages. Product sampling is an incredibly effective way to spark new purchases. Fuel word-of-mouth and brand advocacy — consumers heavily rely on digital neighbors to determine which products to buy.

Product sampling programs supercharge your word-of-mouth and achieve advocacy at scale. A solid product sampling program strategy will produce a steady pipeline of compelling user-generated content. Gather feedback and insights — product sampling programs are a natural opportunity to solicit opinions from consumers about their experiences.

This helps brands avoid market risks by making strategic tweaks. Software platforms are especially critical in online sampling, whether through social media, online communities, or ecommerce.

Before anyone feels, smells, or tastes your product, technology can help you with targeting and ensure the right person is trying your product at the right time. The product sample itself is often the gateway to starting a brand relationship.

Software can help you collect and store key consumer data to trigger personalized engagement. An online community platform is an excellent choice for product sampling programs as it empowers you to distribute samples to targeted audiences and communicate with them throughout their experience.

You can also activate your community to spread the word about online sampling opportunities and create user-generated content. Finally, software can help you measure your product sampling programs and demonstrate ROI. This can include monitoring the number of samples distributed, surveying consumers to understand product trial, capturing social conversation and retail reviews, and tracking conversion to purchase.

The Vesta team is always here to answer your product sampling questions. Sampling Product Sampling Programs — Why Do They Matter? By Jordan Ben August 16, 8 Mins Read. What is a product sampling program?

Using Sampler, the brand paired their social media ads and influencer marketing content with an enticing free sample offer where consumers were invited to claim, try, and review their very own free sample of the product. The brand was able to boost the engagement of their influencer videos with a unique URL that seamlessly allowed the audience to match and claim, opt-in to o.

The program also made it easy for the brand to monitor the performance of their influencer marketing campaigns and identify those with the highest engagement.

The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published. Consumers connected with sampler, answered a set of questions ranging from demographics to lifestyle habits, matched with their personalized sample, and after providing their shipping information, email and phone number, had their Sampler box delivered to their doorstep.

could leverage across all of their marketing channels. Whether it is your first time bringing the product trial experience direct to home, or looking to spruce up your next digital program, these examples highlight how much consumers value this type of memorable product discovery. Luckily, setting up a program is simple and together with your sampling partner you can begin maximizing your marketing spend in no time.

Receive digital sampling resources, product updates, and success stories from brands similar to yours. Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger.

Work with Us. Claim samples Speak to an expert. BLOG 5 winning sampling programs to inspire your next campaign. July 12, TABLE OF CONTENTS.

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