Sampling campaigns offer a goldmine of info for brands. Specifically, how to fine-tune your marketing strategy. For example, product samples that never get claimed or talked about might be worth phasing out. On the flip side, your popular samples can highlight what people like the most about your brand.

This illustrates yet another benefit of influencer gifting. When creators post about your product, you can earn authentic and unfiltered feedback. Note which products and qualities ex: materials, ingredients, features they shout out. Then, emphasize those strengths in your future marketing campaigns.

Source: melissaamaakeup. Without getting too scientific, reciprocity occurs when a brand gives a consumer a free sample. The use of reciprocity in marketing is well-documented. Think about how Costco has made sampling such an important part of the shopping experience for members.

Well, product sampling campaigns online have the same effect. When you mail out a sample of your product, you trigger the reciprocity effect. This increases the chances that recipients become buyers.

When you offer an in-person sample, people only get a narrow and limited understanding of your product. For example, a customer might try a perfume sample in the store. When you offer an in-home sample, people get a chance to use your product as they would if they bought it.

This creates a much-needed sense of reassurance. Also, consider how some product sampling campaigns offer a taste of your checkout experience. This is another way to get new customers familiar with your brand and products. The more time people get to spend engaging with your brand, the more comfortable they are with you.

If nothing else, social media product sampling is a brilliant way to get more user-generated content. This includes customer photos and videos, reviews and more. Source: lewendyy.

Real-life product reviews and visual content are among the most important factors that drive purchase intent.

You can earn both at the same time by offering samples. Whether you can realistically build your own program depends on a few key factors, though. On a high level, brainstorm whether or not your brand has the following:. Note: for companies with limited resources but time to spare, small-scale gifting campaigns are an option.

The process of engaging with creators one-on-one to send products is still time-consuming. Still, this method is more manageable than trying to ship out dozens or hundreds of samples at once.

Sampling should be treated like any other marketing tactic. Without getting too much into the nitty-gritty, below is a quick rundown of what needs to be done:. Offering samples of your products is a proven way to engage interested buyers and build brand loyalty. Anything you can do to make a strong first impression on shoppers is a plus.

Combined with strategies like influencer marketing, brands can cover more ground and introduce their products to relevant audiences at scale. If you're struggling to maximize your influencer marketing strategy in-house, Statusphere can help.

Unlike other platforms, we help brands earn guaranteed content. Statusphere also eliminates the most time-consuming pieces of working with influencers in-house thanks to our advanced matchmaking and fulfillment technology.

Want to see how our platform works? Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight Traditional product sampling during COVID can be a little tricky.

Here are 8 virtual product sampling ideas broken up by industry to try instead! There are many different avenues you can take as a brand, but have you considered how a product sampling program can supplement your marketing Be the first to know about all things Influencer Marketing to build or refine your strategy with the latest tools and trends.

Kristen Wiley Mar 20, Beauty Brand Marketing Food Brand Marketing Product Sampling Programs Lifestyle Brand Marketing. Product sampling is a tried-and-tested marketing tactic for brands. Heck, free samples have been working to win customers for over a century. Talk about old school!

Skip to Section 👇 5 Popular Types of Product Sampling Campaigns and Programs Why Product Sampling Marketing is So Effective for Brands What Should Brands Consider Before Offering Samples? This article was first published in July It was last updated March 20, Similar posts.

Beauty Brand Marketing 7 Creative Product Sampling Ideas and Examples for Brands Sampling is about more than sending freebies. Cindy Guthrie Jul 17, Beauty Brand Marketing 8 Virtual Product Sampling Ideas Traditional product sampling during COVID can be a little tricky.

Kristen Wiley Dec 16, Beauty Brand Marketing How to Put Together a Product Sampling Program There are many different avenues you can take as a brand, but have you considered how a product sampling program can supplement your marketing It can be a fun contest, a street show, or an interactive game on a weekend day when people are more likely to attend your event.

These types of events are meant to help a lot with sales promotion as well. Making a memorable experience for your target audience makes them more likely to choose your product over all other options available in the market.

That is because they leave your event with a positive feeling and memory and it sticks with them unconsciously. Let's be honest: everybody thinks they're special. Many brands use this simple fact to touch the emotions of their consumers and make a memorable image in their head. Yves Roches , for example, gives a gift to its customers on their birthday.

They can order it online or pick it up from any shop. Yves Roches, Sephora , Aesop and many other brands have come up with a good beauty products sampling idea. They give away free samples every time their customers make a purchase.

This way they're sure the freebies are delivered to the right destination at the least possible cost. Send your samples directly where there's a massive number of your consumers gathered together.

It can be a kindergarten if your product is crayon or colored pencils. They get to use your product almost at the same time and share their experience together. This method can be used for any kind of product: fashion, beauty, edibles, e-commerce products, and whatnot.

Let's say you're introducing a new sauce to the market. You can make an interactive and innovative experience by giving away how-to guides or recipes on how to use the new sauce.

It is a secure way to make a good first impression on the consumers with the new product. The same method can be applied to beauty products. If you're making a new facial mask, add a brief guide and explain how it's going to work best for your consumers.

Also read: Product Sampling Safe Haven: Contactless Product Sampling. Send a tiny sample of your new perfume to anyone who buys clothes from a specific brand. Send a pack of cheese to anyone who orders at an Italian restaurant in a specific area.

There's no limit to how creative you can be. Just think of the best partner in your market and make a win-win deal. On the other side of the deal, the consumers will surely be happy to get a free surprise pack, no matter how small it's going to be.

It must be hard to stand out in a supermarket and attract attention where there are many brands giving away free samples, isn't it? Lay's came up with an unforgettable idea to solve this problem.

Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback

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Product sampling campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback

Our community and network offer a lot of opportunities to get shoppers excited, everywhere. Reach multiple locales at once. Want to reach five or six countries in a single campaign? No problemo. Our sampling campaigns can provide one seamless experience. All thanks to our reach.

Sampling is a great way to get fresh reviews and user generated content UGC for your brand. See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling.

increase in clicks from organic search for sampled products. Hannah Kredich Category Specialist at Petco See the case study.

David Hall Head of Digital at LG See the case study. The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.

The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers.

Elizabeth Northrup Associate Brand Manager See the case study. Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items.

Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly.

Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

Elevate brand awareness Sampling programs made smarter An engaged community of shoppers. Get started. Hannah Kredich Category Specialist at Petco. Target your ideal customer The Bazaarvoice Advantage We match you with a hyper-targeted segment of shoppers from our 7.

Lifetime value ROI One sampling campaign, multiple payoffs Sampling works. Product launches Launch with content on day one Launch smarter. Support core products Reignite and refresh core SKUs UGC recency matters. Reinvent, reformulate, re-engage. Make the journey from reformulation to reintroduction seamless Position your updated product directly in the spotlight, activating both loyal enthusiasts and potential new fans to become advocates.

Why reintroduce in whispers when you can make a grand, applause-worthy re-entry? Navigate the new FTC review landscape with confidence by capturing content from consumers that accurately reflects the latest version of your product and inspires consumer trust.

See more from our community. Enter new markets Expand into the next frontier Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there. Bazaarvoice Deals Trial more products, ship fewer samples Sampling is a great way to get fresh reviews and user generated content UGC for your brand.

Petco Product Sampling. A lot of our brands are knocking on our door at the moment wanting to do these sample campaigns with the team here. This method can be used for any kind of product: fashion, beauty, edibles, e-commerce products, and whatnot.

Let's say you're introducing a new sauce to the market. You can make an interactive and innovative experience by giving away how-to guides or recipes on how to use the new sauce. It is a secure way to make a good first impression on the consumers with the new product. The same method can be applied to beauty products.

If you're making a new facial mask, add a brief guide and explain how it's going to work best for your consumers. Also read: Product Sampling Safe Haven: Contactless Product Sampling. Send a tiny sample of your new perfume to anyone who buys clothes from a specific brand.

Send a pack of cheese to anyone who orders at an Italian restaurant in a specific area. There's no limit to how creative you can be. Just think of the best partner in your market and make a win-win deal. On the other side of the deal, the consumers will surely be happy to get a free surprise pack, no matter how small it's going to be.

It must be hard to stand out in a supermarket and attract attention where there are many brands giving away free samples, isn't it? Lay's came up with an unforgettable idea to solve this problem. They put Lay's machines, which look like regular vending machines, in the supermarkets.

The consumers were given free potatoes and they were supposed to put it in the machine to make it work, like you give change or cash to the regular vending machines.

On a screen you can follow the animated process of making chips in six steps and when the video ends, you get your free pack of chips. It depends on what business you are in, where you are located or what type of products you make, but if possible, you can pick some specific places to install your stands and give away freebies.

If you introduced your last product next to a stadium, cinema, or even a supermarket, go back right there for your future product sampling campaigns.

Perhaps it's the most effective sampling idea in terms of reaching the right audience and collecting consumer insights. Digital product sampling has proved to be cost-effective and helpful in increasing brand loyalty and awareness. Many fashion and beauty brands utilize this method to send samples to their consumers.

The following chapter explains how Peekage, as a leading digital product sampling platform, works. Also read: Digital Product Sampling vs. Traditional Product Sampling. Peekage has made digital product sampling easy.

Thanks to its app-based consumer database, the AI finds the best target group to test your product. Peekage team takes care of the delivery and sends the samples to the consumers and afterwards sends them a survey to collect feedback about the product they tested.

Product sampling campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Product samples can serve as a positive first impression between brands and potential customers. You can also use samples to delight past Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback

No problemo. Our sampling campaigns can provide one seamless experience. All thanks to our reach. Sampling is a great way to get fresh reviews and user generated content UGC for your brand.

See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling.

increase in clicks from organic search for sampled products. Hannah Kredich Category Specialist at Petco See the case study. David Hall Head of Digital at LG See the case study. The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.

The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers. Elizabeth Northrup Associate Brand Manager See the case study. Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items.

Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business. Our helpful sales team can answer your questions and talk about everything from set up to ROI.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly.

Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Elevate brand awareness Sampling programs made smarter An engaged community of shoppers.

Get started. Hannah Kredich Category Specialist at Petco. Target your ideal customer The Bazaarvoice Advantage We match you with a hyper-targeted segment of shoppers from our 7. Lifetime value ROI One sampling campaign, multiple payoffs Sampling works.

Product launches Launch with content on day one Launch smarter. The third-largest driver of full-size beauty product purchases is you guessed it trying a sample. Facilitating a brand experience via product sampling marketing is a surefire way to drive conversion, word-of-mouth advocacy, and overall market awareness.

Product sampling marketing is an organized business strategy to entice prospective buyers with a free version of your product to generate awareness among your target market and drive purchases. Unlike other marketing initiatives that are considered intrusive and annoying, consumers love samples.

Nearly half of consumers indicate they are actively looking for new products. Product sampling marketing invites prospective customers to do just that. Product sampling marketing drives business value in several areas. Nielsen innovation data shows that in , a new product was launched to the U.

marketplace every two minutes, translating to more than 30, new products yearly. To stand out, most marketers today invest heavily in advertising. Yet, digital marketing experts estimate that most Americans are exposed to around 4, to 10, ads daily.

There is nothing better than actually seeing and tasting the product versus seeing a digital ad or T. As much as the world gets complicated, Sampling will always be there. In a post-pandemic world, many brands had to rethink Sampling entirely. While Sampling mainly was geared toward places like events and retail, digital Sampling has grown significantly.

Sampling communities rely heavily on data and insights to fuel outreach efforts. This gives marketers the power to activate specific audiences by sending physical samples to their doorsteps and tracking and re-marketing to those consumers.

This way, marketers can reach people who match the ideal consumer, considerably boosting the potential purchase rate. Digital Sampling will become even more interesting in the years to come as voice assistants like Alexa could send you a free product to try.

In , people could ask their Alexa voice assistant to send them a free sample of the new Coca-Cola Energy. Consumers today rely on social proof more than ever to discover new brands.

Sampling is a great way to spark this conversation, especially when designing a product sampling program with seamless social sharing as part of the experience. According to a study from HubSpot , consumers discuss specific brands casually around 90 times per week. Incorporating social sharing into your product sampling marketing supercharges your word-of-mouth and achieves advocacy at scale.

Hero Cosmetics, a fast-growing premium beauty brand, activated their online brand community, Hero Skin Squad , to distribute targeted samples and drive social advocacy. By delivering a brand experience and encouraging their community to share, they drove over product reviews on key retail e-commerce websites.

This is truly an example of using your best customers to find your next customers. A solid product sampling marketing strategy can lead to a steady pipeline of high-quality user-generated content and product reviews. Product sampling marketing is a natural opportunity to collect user opinions, and consumers appreciate it when brands consider their sentiments.

Anup Shah, vice president and chief marketing officer of the juice portfolio at PepsiCo Beverages, said Sampling not only helps connect consumers with its new products — but the practice also allows the company to know how its items are doing and potential tweaks it may need to make.

One of our clients, a fast-growing frozen food brand, Veggies Made Great , leveraged its online community with Sampling to dodge product launch risk. The brand targeted and solicited feedback from community members throughout the U.

to capture a variety of tastes and, within a week, had insights to deliver to the product development team. Like all marketing, most of it is a deep dive into the psychology of people. In social psychology, reciprocity is the social norm of responding to a positive action with another positive action.

Humans seek balance in their relationships, and if we receive something from someone for free, we often feel motivated to give them something of value in return. But this method does have some limitations:. Post-COVID retail is an increasingly digital landscape and the same is true in the world of sampling.

With the right tools, it's possible to create striking digital sampling campaigns in a few clicks and launch them across a variety of online channels.

Customers can claim their product sample which is then delivered straight to their home. Product sampling campaigns can be launched in several different ways, and brands can run activations on many of the channels they already use in their marketing strategy.

high-trafficIt also helps brands collect rich demographic and analytics data to understand customers better and shape their future business strategies. Lead forms - often shown to consumers via a paid media ad - are completed directly within an ad placement, reducing friction and complexity for the customer.

Another way to launch a sampling campaign is through a publisher partnership. Publisher campaigns are especially effective for brands with a narrow customer demographic profile, as they can work with publishers to find the best campaign placements to reach consumers.

Collaborating with influencers makes them ambassadors for a product, enabling businesses to grow their CRM as well as target particular audiences for greater acquisition. Diagnostic sample campaigns ask consumers questions about themselves and their preferences.

This provides a more interactive experience for the customer, building a stronger brand relationship. Brands can use profiling experience in their campaigns: such as including shade finding tools to help consumers find a perfect colour match.

This form of zero-party data is invaluable for brands, especially as data protection and online cookie regulations get ever more complex. As with all types of campaigns, measuring the success of marketing activity should start before the campaign is even live.

Setting clear KPIs that are aligned with the strategic objective of the campaign is crucial to understanding campaign performance.

Choosing the most relevant metrics for your campaign is just the first step. This data is often spread across disparate systems and third parties, eg.

publishers, social platforms etc.