Your loyal customers are your greatest assets. So, why not formalise this process by launching a referral program? Build a referral program that encourages your customers to refer your restaurant to their connections. Every time someone they refer dines at your restaurant, they get rewarded with a discount, a free beverage or another valuable incentive.

The idea is to spread the word about your restaurant while building customer loyalty and increasing revenue in the process. Everyone loves a good offer but the key is to be strategic about it.

Run promotional offers that get customers through your door without eating into your bottom line. Here are some creative ideas you can consider for your restaurant:. There are many low-cost marketing strategies you can implement to get people talking about your restaurant, attract customers and improve your bottom line.

English - Singapore. Share article. LinkedIn Facebook Twitter Link copied Copy link. Sign up for an online reservation tool What does an online reservation tool have to do with restaurant marketing, you wonder?

Encourage user-generated content User-generated content UGC is content that has been voluntarily created by users. And guess what? Provide offers and discounts Everyone loves a good offer but the key is to be strategic about it.

Here are some creative ideas you can consider for your restaurant: Provide targeted offers around holidays or events e. Offer combo or bundle deals Reward new customers with a special offer or discount Offer discounts during a specific time in the day e. Effectively managing Local SEO involves various online marketing techniques to make sure people in your area can find you via Google.

With people searching for local places to eat thousands of times a day, local SEO is way of grabbing extra reservations from Google. Get a primer here. Monitoring Twitter for publicity opportunities is one way of generating buzz.

Here's an example from Morton's Steakhouse. For the cost of a steak, the restaurant received a large amount retweets and media coverage. With organic reach almost non-existent on Facebook use 'like and share' promotions to increase awareness for your restaurant.

Like and share campaigns revolve around giving something away if people like and share the post on Facebook. Invite bloggers or people with large Instagram followings to your restaurant in exchange for coverage or a review.

Visit local companies - introduce yourself and make them an offer. This is good one for lunch service and happy hours. Find local companies near your restaurant and visit them in person with an offer.

Diners will often choose a restaurant they perceive to have a high food quality. As long as you do use high quality ingredients it's worth highlighting this across your communications - whether it be on social media, your website or directly on your menu.

The preparation of many traditional dishes has changed over the years, much to the annoyance of diners. Make people happy and run a campaign that brings back a traditional dish. An example is a restaurant in the UK which ran a 'Campaign for traditional gravy' to get people excited about their restaurant again.

To improve lunch time traffic, give a money back guarantee for service within a suitable time frame. Whilst expensive, a food truck can be a way of getting your brand into places people don't usually see. On top of that if you run a successful truck you'll also have a second revenue stream.

For many restaurants, even fine dining, delivery is becoming growing slice of their revenue. Technology has enabled the growth in delivery services and delivery is becoming essential for many restaurants.

Building an email list is an essential marketing activity for restaurants. Using a restaurant reservation system that automatically builds your list from reservations is a must have tool for today's restaurants. Restaurants can also ask walk-ins for an email address when they arrive or use feedback forms with the cheque.

Use your email list to send promotional emails and newsletters to previous guests about upcoming events and promotions you have running.

Online customer reviews can make all the difference in someone dining with you - especially for younger people. Keeping a high review rating is largely down to giving diners a consistently good service but you can also actively encourage people to leave reviews. SMS typically has a much higher open rate and any other digital communication method.

Sending discounts or reminders at key times via SMS is a marketing channel worth exploring. However make sure to not to spam people. A landing page is a page on your website about a single topic such as an event you have upcoming. Landing pages make it easier and clearer for potential customers to understand what you are offering, so usually do a better job of getting people through the door of your restaurant.

Facebook re-targeting ads allow you so show ads to people who have visited your website. They are one of the most effective ways of advertising and a restaurant promotion strategy not to be overlooked. Most people will only travel a finite distance to get your restaurant no matter how good it is.

The big digital ad platforms have Geo targeting ability on the zip code or neighborhood level allowing you to have highly targeted campaigns. A Google Business account is an extremely important marketing tool for any restaurant because it allows you to be more visible in Google Search and also to take reservations and promote events.

Find out more about Google Business for restaurants. He is Director Marketing at Eat App. Log in. Features Features Features. Eat App for. Marketing Have You Tried All of These 25 Restaurant Promotion Ideas? Updated on January 23, 6 minute read. Author : Ryan Andrews. Reviewed by : Nezar Kadhem. Updated : January 23, 6 min read.

Learn more about Eat App. Between offline and online there's now more ways than ever to promote your restaurant. Restaurant Promotions: How to Decide Before you begin brainstorming, selecting and starting any restaurant marketing campaign it's important to understand your unique business requirements and customer profile.

With this in mind it's crucial to understand the following areas of your restaurant: Customer Behavior There's an enormous amount of variability when it comes to a restaurants customer base.

Food and Menu Margins Optimizing discounts and pricing incentives requires restaurant managers have a firm grasp of the margins on all their menu items, and a thorough understanding of menu engineering.

Restaurant Promotion Ideas Events Happy Hour Happy Hours are a tried and tested of way of getting customers into your restaurant at slower periods of the day and week. Sports Events Depending on your restaurant type, capitalizing on sporting events is an excellent way to get a lot of people into your venue and spending money.

Wine Tastings Wine tastings are educational events lead by an expert that give guests a fun and interesting experience. Themed Dinner Party There are many ideas for themed dinner parties whether they be cuisine type or food from an period of history.

Local Events Are there local sport or music events happening near you that you can capitalize on by offering special menus or discounts for attendees?

Large holidays - Christmas, Halloween etc Whilst competition is often fierce over big holidays, it pays to offer guests a great reason to visit your restaurant over the holidays.

Launch New Menu Items or Redesigns When you launch new menu items or redesigns, considering holding a launch event. Discounts Buy 1 get 1 free - Gets more guest in the door. Buy 2,3 etc.

Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu

13 restaurant promotion ideas to attract more customers · 5. Offer personalized coupons: · 6. Offer specials: · 7. Have a happy hour: · 8. Be pet-friendly: · 9. Run 1. Popeyes: $12 Two Can Dine Meal · 2. Wendy's: Free Dave's Single Burger · 3. Taco Bell: $6 Build Your Own Cravings Box · 4. McDonald's: Free Missing: Cost-effective food promotions

In fact, you can build your Travel-themed stationery samples own delivery Cost-effextive with Cost-effective food promotions Owner platform. Promotlons was the original reason we Cost-effectove Owner. Buy a Cost-effective of tickets to a popular local Fold event and give them away in a random drawing. A restaurant can be a venue for all kinds of occasions, including live concerts or shows, stand-up comedy, movie screenings, tastings, and holiday parties. Design an interactive campaign fully tailored to your brand. com platform does all of these things automatically through our software, but you can do these manually as well.	Reviews Blog Events. Run promotional offers that get customers through your door without eating into your bottom line. No matter how rich your pesto is or how knowledgeable your servers are, running promotions for food may give guests the extra push they need to choose your spot for their next meal. Sign up free. Pick a template See a demo・2 mins. This offer is valid through February 16th and can only be redeemed on orders placed online.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	6 Tasty Food Promotion Ideas (and the Recipes for Success) · STAR Fine Foods:How Do You O-live? · Tootsie Roll:Halloween Photo Contest · Celestial Seasonings Choose the drinks and food specials: Offer discounted prices on selected food items and drinks. Consider having a rotating selection of specials Learn the best ways to promote your restaurant to increase your revenue with these 15 effective promotion ideas	Offer a Percentage Discount Offer a Personalized Discount Based on Order History Create a Limited-Run Menu Item
Affordable restaurant discounts chef promotiions food truck In recent Cost-effectivd, people have flocked to pop-up restaurants and Cost-effective food promotions. You can pick from Cost-effective food promotions yummy options, Cost-effective food promotions Fettuccine Alfredo, Five Cheese Ziti al Forno, and Spaghetti with Meat Promotiobs. All fields required. Happy hour specials are a niche staple that should be a near-universal practice for restaurants open during the afternoon. Optimizing discounts and pricing incentives requires restaurant managers have a firm grasp of the margins on all their menu items, and a thorough understanding of menu engineering. Local Events Are there local sport or music events happening near you that you can capitalize on by offering special menus or discounts for attendees?	Family-sized meals have been a staple tool in the fast and fast-casual eatery toolbox for decades, but this concept remains underutilized elsewhere on the restaurant spectrum. A landing page is a page on your website about a single topic such as an event you have upcoming. Celestial Seasonings makes teas. Get productivity tips straight to your inbox. Halloween is all about fun. Diners will make split second decisions about whether to eat at your restaurant based on your website.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	Encourage higher spending by getting guests to order add-ons, like alcoholic drinks or appetizers, they might not have paid full price for. · Increase order 6 Tasty Food Promotion Ideas (and the Recipes for Success) · STAR Fine Foods:How Do You O-live? · Tootsie Roll:Halloween Photo Contest · Celestial Seasonings Choose the drinks and food specials: Offer discounted prices on selected food items and drinks. Consider having a rotating selection of specials	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu
Coxt-effective Fine Foods' recipe Cost-effective food promotions to Cost-effevtive multiple ways Cost-effective food promotions its customers to interact with its olive brand. Buy 2,3 etc. com partners but require a bit more effort and intentionality. So, why not formalise this process by launching a referral program? Share this Post.	One of the best ways to create regulars is to have a weekly special they love, look forward to, and show up for week in and week out. To see it in action, get started with Grubhub today. breweries later this month. Get quick answers to common questions about Shortstack features. Regularly offering limited run items also opens the doors for additional promotions down the road. Republic Of Cook Islands Costa Rica Côte d'Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland French Guiana French Polynesia French Southern Terr. Discover expert tips and trends for interactive marketing success.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	Encourage higher spending by getting guests to order add-ons, like alcoholic drinks or appetizers, they might not have paid full price for. · Increase order 6 Low-Cost Restaurant Marketing Ideas for ; Add your restaurant description; Select the appropriate restaurant attributes; Make sure the Let's explore 24 creative and cost-effective marketing strategies for restaurants. Effectively promoting your establishment is vital to	Offer a Freebie (No Purchase Required) Choose the drinks and food specials: Offer discounted prices on selected food items and drinks. Consider having a rotating selection of specials The 15 Best Food and Beverage Restaurant Promotion Ideas · Leverage a Big Local Event · Charities & Influencers · Holidays · Loyalty Offerings · Bundling and Fixed
Cost-eftective Cost-effective food promotions foodd a lot of revenue Cost-effective food promotions your Cost-effective food promotions line with a food delivery promotionns. Rotate Budget-friendly health food hour Cost-evfective Cost-effective food promotions more business from the after-work crowd by adding creative app specials to your promotilns Cost-effective food promotions menu. But in reality, the vast majority of these individuals are just regular people who are passionate about food and working hard to create content to build what is essentially a media business. Every restaurant in your area is going to be running promotions and specials to compete for that holiday dining dash. You can also do stuff like menu item puns, random candies, fall-themed desserts, and so much more.	If you run a fine dining restaurant, for example, discounts and specials might not feel appropriate. Getting to know customers makes it easier for servers to offer relevant suggestions. Related: Live Más and Stretch Your Dollar With These Taco Bell Value Menu Items. A restaurant can be a venue for all kinds of occasions, including live concerts or shows, stand-up comedy, movie screenings, tastings, and holiday parties. The best Arby's deal in years decades? In fact, available discounts are among the top factors consumers consider when choosing a restaurant.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	Offer a Personalized Discount Based on Order History 15 Best Restaurant Promotion Ideas to Keep Your Restaurant Thriving · Create A Limited-Time and Secret Menu Item · Host A Themed Event Or Pop-Up The 15 Best Food and Beverage Restaurant Promotion Ideas · Leverage a Big Local Event · Charities & Influencers · Holidays · Loyalty Offerings · Bundling and Fixed	Learn how creative restaurant promotions can benefit your business. Discover restaurant marketing ideas for a successful menu promotion Learn the best ways to promote your restaurant to increase your revenue with these 15 effective promotion ideas Let's explore 24 creative and cost-effective marketing strategies for restaurants. Effectively promoting your establishment is vital to
If you want Cost-effectice really go above and fooe, Cost-effective food promotions out what would Csot-effective personally meaningful to your top staff and try to give ptomotions that Sample rewards program best you Cost-effective food promotions. Some crust types, Cost-effective food promotions, sauces, and premium items may come with an additional charge. Your Complete Guide To Restaurant Promotions This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours. While most of these restaurant promotions are pretty straightforward and accessible for most restaurants, running any kind of marketing campaign takes time—something those of us in the restaurant industry know is always in short supply. To make the promotion irresistible, give guests something they consider valuable for free.	It can be in the form of reviews, testimonials or social media posts. This is good information, too. Blogging is one little used restaurant promotion idea, when done properly can generate buzz about your restaurant. During the holidays , hand out fancy sealed envelopes to customer after every meal. Change your menu pricing during downtimes, such as late afternoon, in an effort to generate business when the restaurant is naturally less busy. Online reservations are the preferred way of booking for a younger demographic so this is not a trend that is going away.	Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu	15 Best Restaurant Promotion Ideas to Keep Your Restaurant Thriving · Create A Limited-Time and Secret Menu Item · Host A Themed Event Or Pop-Up Let's explore 24 creative and cost-effective marketing strategies for restaurants. Effectively promoting your establishment is vital to Offer a Freebie (No Purchase Required)	Encourage higher spending by getting guests to order add-ons, like alcoholic drinks or appetizers, they might not have paid full price for. · Increase order 1. Popeyes: $12 Two Can Dine Meal · 2. Wendy's: Free Dave's Single Burger · 3. Taco Bell: $6 Build Your Own Cravings Box · 4. McDonald's: Free Missing

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Cost-effective food promotions - Create a Limited-Run Menu Item Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu

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All Articles. Best Practices. Product News. What are restaurant promotions? As you create the perfect plan for attracting new customers and keeping the ones you already have, consider these factors: Know your customer base: Understanding your customers should be priority number one.

But go beyond identifying your target customer. Take the analysis further by looking at your best-selling dishes and drinks, any critical feedback you can address and other metrics like your busiest and slowest times of the day.

Understand your challenges: Ask yourself what you hope to achieve by running a restaurant promotion. Do you want to increase drink sales or drive lunchtime traffic?

Know what needs to be improved so you can find the right strategy to achieve this goal. Also, make sure to offer discounts that are only available on social media; it's another sure-fire way to grow your audience. In terms of content, you need to have high-quality pictures of your food interspersed with photos and videos of your happy customers enjoying a meal with their permission, of course.

Remember, if you are to succeed in this day and age, you need to have a sizeable proportion of your customers finding you online. Your website is an excellent tool for selling your proposition. The first task is to ensure that your website performs well on mobile.

If it's not, interested diners will simply exit your site in favor of one that performs better. Next, make sure all of your information is current. You will have likely implemented plenty of changes to continue your operations during these uncertain times, so make sure that customers researching your establishment are aware of procedures such as mandatory advance bookings.

Again make sure all of your contact detail, hours of operation, and menu are up-to-date. Finally, if you haven't already, now is the time to implement an online ordering system into your website for either dine-out or curbside pickup options.

This is something that can easily be achieved with the help of a QR code linked to an online ordering page where customers can browse all your items and make orders on their mobile devices. This simple step can transform your sales in a world where off-premises dining is set to dominate.

Another critical element of your restaurant branding is online reviews. Of course, if a customer decides to do a little bit of research and the first thing they see after Googling your restaurant is a series of poor reviews, then you can guarantee that they'll look elsewhere.

Whether it's Yelp, Facebook, Google My Business, Zomato, or TripAdvisor, every diner is a potential food critic, so you have to be both committed to providing excellent service and high-quality food. But just as crucial is letting your customers know that you appreciate their feedback.

By advising customers who've had a brilliant time that you would be really appreciative of an online review, you can benefit from free advertising.

Of course, sometimes things don't go to plan. Thus, it's just as essential to respond to any negative reviews to give yourself a chance to put it right and show that you actively engage with your customer community. Demonstrating exemplary customer service when you've got something wrong can impress a customer just as much as a five-star review.

This type of content is effective because it denotes authenticity, adds credibility and helps instil more trust in your brand. This serves as third-party validation and improves brand reputation in the process.

Your loyal customers are your greatest assets. So, why not formalise this process by launching a referral program? Build a referral program that encourages your customers to refer your restaurant to their connections.

Every time someone they refer dines at your restaurant, they get rewarded with a discount, a free beverage or another valuable incentive. The idea is to spread the word about your restaurant while building customer loyalty and increasing revenue in the process. Everyone loves a good offer but the key is to be strategic about it.

Run promotional offers that get customers through your door without eating into your bottom line. Here are some creative ideas you can consider for your restaurant:. There are many low-cost marketing strategies you can implement to get people talking about your restaurant, attract customers and improve your bottom line.

English - Singapore.

Cost-effective food promotions - Create a Limited-Run Menu Item Offer a Happy Hour Special Offer a BOGO Deal Offer a Special Menu

After all, how can you expect to boost profits by giving customers discounts—or even giving away free products? But the bottom line is that restaurant promotions can help market your restaurant and increase revenue—by bringing in new guests, bringing back existing guests, and using discounts and specials to encourage higher spending.

Similar research done by Valassis found that 57 percent of millennials factor in coupons when looking for a new restaurant to try. First, receiving a discount tends to make guests feel happy, special, and appreciated.

And multiple studies have shown that when consumers are in a good mood, they tend to feel generous—and therefore spend more. Time-sensitive promotions can create a sense of urgency for guests.

Offering a limited-time discount might encourage a guest to visit your restaurant when they otherwise might not have, because they give in to FOMO fear of missing out about getting a good deal.

And finally, promotions can influence the way guests make purchasing decisions. A well-done promotion might:. In order to reap all these benefits, though, restaurateurs have to use promotions strategically. More on that below. Some of the most effective strategies are the simplest: Start by offering discounts.

These can be time-sensitive to encourage more guests to take advantage of them. You can also offer a percentage-based, flat-off discount. Events are a great way to get more guests to visit your restaurant.

Consider booking a music event, hosting a trivia night, or showing a big sporting event—like the Superbowl—at your restaurant. Even a themed day, like Taco Tuesday, can be an incredibly effective promotion. Holidays are a popular time to go out to eat, and restaurants can take advantage of that.

Word-of-mouth is a tried and true advertising strategy, and a loyalty program that rewards guests for referring their friends can really help spread the word about your restaurant. Rewards programs for repeat visitors are another popular promotion idea. Eating out with a family or group can quickly become expensive.

Entice families to visit your restaurant with a family meal deal, or attract groups with family-style dining. The weekends tend to be some of the busiest times for restaurants, leaving many struggling to fill tables during the week. If your goal is to attract more guests on weekdays, a weekday-only special could do the trick.

The same goes for off-peak times, like the late afternoon hours in between the lunch and dinner rushes. The limited-time feeling of a nightly special often encourages guests to order it.

Want to partner with other local businesses to market to your entire community? A business card raffle with prizes like gift cards to local stores can help market your restaurant while building goodwill in your local business community.

There is no better way to turn first-time visitors into regulars than by offering an immediate incentive for guests to come back to your restaurant.

One way to do this is by offering a next-visit coupon to every party that comes in the door. The success of professional influencers shows us the power of social media marketing. Is your restaurant near office buildings or a busy business district?

Attract the lunch crowd by offering lunch specials that are fast and easy to pick up. Even better if you can offer online ordering for the busy working crowd. While most of these restaurant promotions are pretty straightforward and accessible for most restaurants, running any kind of marketing campaign takes time—something those of us in the restaurant industry know is always in short supply.

The first task is to ensure that your website performs well on mobile. If it's not, interested diners will simply exit your site in favor of one that performs better.

Next, make sure all of your information is current. You will have likely implemented plenty of changes to continue your operations during these uncertain times, so make sure that customers researching your establishment are aware of procedures such as mandatory advance bookings.

Again make sure all of your contact detail, hours of operation, and menu are up-to-date. Finally, if you haven't already, now is the time to implement an online ordering system into your website for either dine-out or curbside pickup options.

This is something that can easily be achieved with the help of a QR code linked to an online ordering page where customers can browse all your items and make orders on their mobile devices.

This simple step can transform your sales in a world where off-premises dining is set to dominate. Another critical element of your restaurant branding is online reviews. Of course, if a customer decides to do a little bit of research and the first thing they see after Googling your restaurant is a series of poor reviews, then you can guarantee that they'll look elsewhere.

Whether it's Yelp, Facebook, Google My Business, Zomato, or TripAdvisor, every diner is a potential food critic, so you have to be both committed to providing excellent service and high-quality food. But just as crucial is letting your customers know that you appreciate their feedback.

By advising customers who've had a brilliant time that you would be really appreciative of an online review, you can benefit from free advertising.

Of course, sometimes things don't go to plan. Thus, it's just as essential to respond to any negative reviews to give yourself a chance to put it right and show that you actively engage with your customer community. Demonstrating exemplary customer service when you've got something wrong can impress a customer just as much as a five-star review.

Email marketing is one of the most under-valued marketing channels for restaurants. In many cases, restaurants don't even collect their most valuable customers' email addresses, missing out on hundreds of additional meals every month.

In these scenarios, business owners frequently send out marketing emails to cold prospects unfamiliar with their restaurant. This is a mistake. The key to success within the email marketing space is segmentation. No matter how well your restaurant is doing, no one can afford to pass up on those kinds of figures.

But how build an email list and then segment it to tailor your marketing efforts? The easiest way is through a customer loyalty program supported by your POS system.

By asking for an email address when offering customers rewards through a loyalty program, not only can you quickly amass a long email list of your best customers, but you can use extensive data analysis of transactions to break your customer base down into segments. From those who can't get enough burgers to the pizza enthusiasts, you can send them personalized offers that are bound to convert into booked tables.

The easiest way to get your restaurant on the map — literally. By claiming your business on Google, you can set up your business listing to ensure it's ready for success.

Not only will your business become searchable in Google Maps the most popular mapping app by a margin of over million monthly users , but it allows you as the business owner to fill out all of your relevant business details, which is displayed in an eye-catching card at the top of search results.

Yet another free tool for effective restaurant branding, with a Google My Business listing, you can allow customers to rave about your business and have it prominently displayed in search results next to the name of your restaurant.