In-App Challenges and Bonus Stars: Starbucks also runs in-app challenges and promotions where members can earn bonus Stars for specific actions, such as trying new menu items or making multiple visits within a certain timeframe. Sephora, the renowned beauty retailer, has implemented a highly successful tiered loyalty system called "Sephora Beauty Insider".

This multi-tiered programme caters to beauty enthusiasts and shoppers who seek personalised experiences and exclusive perks for their loyalty. In addition to their spending benefits, the brand offers customers the opportunity to indulge in exclusive privileges, including access to special events, meet-and-greet opportunities, early product access, and gift cards, collectively referred to as "Experiences.

Beauty Insider Entry Level : This is the starting point for all Sephora customers. Members earn 1 point for every dollar spent on purchases.

Subscribers earn points or badges for streaming content regularly. These rewards could unlock access to exclusive content, ad-free streaming, or early releases. Online travel booking platforms have revolutionised the way people plan and book their holidays, but the excitement goes far beyond simply booking a holiday.

One of the key hallmarks of travel rewards is the accumulation of points or airmiles with each booking made. Whether it's reserving flights, hotels, rental cars, or even holiday packages. Then, the earned points or miles serve as a currency that travellers can redeem for future travel bookings, or even upgrades such as travelling in business class or access to exclusive airport lounges.

Some programmes even offer early booking privileges, allowing members to reserve their holidays before they become available to the general public.

This can be especially advantageous during peak travel seasons or for securing highly sought-after accommodations. The rise of online food delivery services has transformed the way people enjoy their favourite meals from restaurants, bringing the convenience of restaurant-quality food to their doorsteps.

But with takeaway restaurants competing for custom, many food delivery apps have introduced loyalty programmes to entice hungry customers to keep coming back for more.

They may also gain access to special promotions such as limited-time offers, combo meal discounts, or early access to new menu items or restaurant partnerships. Not got the same budget of the big players shown above? No problem. small businesses can hop on the loyalty bandwagon quickly and affordably too.

Loyalty schemes for smaller companies just finding their feet or local businesses are typically characterised by their simplicity. They often involve straightforward mechanisms and need to be cost-effective.

Their purpose is not only to provide exclusive savings and discounts to loyal customers but also to create a sense of community encouraging business in local towns and cities, as well as online.

Here are some ways small businesses can encourage customer loyalty:. A small, independently owned coffee shop may offer a loyalty card where customers receive a stamp for each coffee purchased, and after a certain number of stamps, they get a free drink of their choice.

You could also consider hosting special events or coffee tastings exclusively for loyalty cardholders, which fosters a deeper connection with customers and encourages them to visit your shop, over competitors in the same town. Creating a loyalty programme tailored to an independent gym can be a strategic move to not only retain existing members, but also attract new fitness enthusiasts.

Here's an expanded look at how such a program can be designed:. Loyalty point accumulation Here members earn loyalty points for every visit or workout session which can be tracked electronically through a membership card or a mobile app.

Each visit contributes to their loyalty point balance, then loyalty points can be redeemed for various rewards, including:. Tiered rewards structure Programmes can be structured with multiple tiers, each offering increasing benefits as members accumulate more points.

For instance:. Personalised member experience To make the scheme more engaging, a gym could use member data to personalise fitness recommendations. For example, members at different fitness levels could receive workout plans tailored to their goals, whether it's weight loss, muscle building, or overall health improvement.

Pet groomers play an essential role in keeping our furry friends well-kempt, but in a competitive market, retaining customers is key. How can they prevent your customers from going elsewhere?

Starting up a loyalty programme of course! Here are some ideas this type of small business could use as part of their strategy:. There are a number of different types of customer loyalty scheme, each tailored to suit the unique needs and preferences of businesses and their customers, which include the following:.

Here, participants are issued physical or digital cards to track their loyalty and earn rewards. These programmes are commonly used in retail, hospitality, airlines, and more.

Here are some examples:. Online loyalty schemes are customer retention initiatives that are primarily operated through digital channels, such as websites, mobile apps, and email.

Here are some key features and components:. B2B business-to-business loyalty programmes are strategic initiatives designed to foster strong and mutually beneficial relationships between a business and its business customers or partners, unlike B2C business-to-consumer loyalty programmes, which target individual consumers, Here's an overview of key elements and considerations for B2B loyalty programmes:.

Tiered-based loyalty programmes are a structured approach to incentivising repeat business, which has become successful in a number of industries. These programmes reward customers based on their level of engagement and spending, aiming to motivate them to ascend through different tiers or levels.

As they progress, they unlock progressively valuable rewards and benefits. Let's delve deeper into how tiered loyalty programs operate:. Trade loyalty programmes are initiatives designed to build and strengthen relationships between a company and its distribution partners, resellers, wholesalers, and other business-to-business B2B entities within the supply chain.

These may include builders or bathroom showroom companies. Here are some key components of trade loyalty programmes:.

Have you fallen prey to some of the most common customer loyalty myths out there? This is our particular area of expertise at Incentivesmart — building loyalty programmes that integrate easily and seamlessly with your existing processes. Vouchers are there to be redeemed against a subsequent transaction, and businesses like them because they encourage customers to return for that subsequent transaction.

This is good for encouraging a little extra return business, but is that comparable to long-term loyalty from customers who are really motivated to give you as much business as possible? How compelling can a voucher get? Some businesses will offer vouchers that work at more than one business.

Love2Shop is a good example of this. Fact: Wrong, wrong, wrong. Your rewards catalogue can make or break your incentive programme.

Now more than ever before, customers are very switched on to the strategies companies use to win their business. It means the difference between causing the release of those happy chemicals and leaving customers feeling cold and disinterested at best or irked and repelled at worst.

The time when we could be generic and bland has long-since passed. So many businesses — the overwhelming majority, in fact — offer loyalty schemes, but customers will only buy into a handful.

Stand out on the strength of your rewards catalogue. Fact: Most customers are looking to align with brands that showcase their values, particularly when it comes to customer-centrism. They drive-up first-time business, but they also drive-up your churn rate.

By focusing on long-term loyalty, you begin to take on more of the ideal type of customer: the evangelist. Fact: This is risky. Where does it end? This is a common trap for businesses to fall into — the idea that they just need to be more competitive to keep winning over business.

Take yourself out of this vicious cycle as soon as you can. You and your customers will be better for it. Launching a loyalty scheme for your business should be at the top of your priority list to keep your customers returning time and time again.

While building a devoted customer base might not happen overnight, there are a few key crucial aspects to keep in mind: make it easy to use, actively share its advantages with your customers, and closely keep an eye on how it performs.

As you embark on this new business journey, remember that nurturing these valuable customer relationships is a gradual process that requires time and patience, but the lasting impact will make every step worthwhile.

customer loyalty. Incentivesmart September 28, Skip to: Top loyalty scheme examples:. Industry-specific examples.

Small business loyalty ideas. Loyalty scheme mechanics. Customer Loyalty Programme Myths. Discover our customer loyalty platform in just 3-mins Watch quick demo video right now. Points-based rewards. Points-based rewards are a common and effective strategy employed by retailers to keep their customers engaged and loyal.

The idea is pretty straightforward: every time you shop, you earn points. Typically, the more money you spend, the more points you rack up, often based on the amount spent per pound. But here's where it gets interesting — it's not just about spending money. You can build up your points not only by making purchases, but taking other actions, such as referring friends to join the programme or actively interacting with the brand on social media.

The real magic happens when those points accumulated can be turned into real, valuable rewards. These come in various forms, such as tempting discounts on future purchases or receiving free gifts from the brand.

So, how is it effective? On the other side, businesses benefit from increased customer engagement, collect valuable data, and increase the chances of customers coming back for more. In a cashback programme, customers receive a certain percentage of the purchase price back in the form of cash or credit, which they can use for future purchases or sometimes withdraw as actual cash.

Cashback is a strategic marketing initiative employed by businesses to foster customer loyalty and boost sales. This incentive-driven scheme rewards customers by returning a specific percentage of the purchase price in the form of cash or store credit, providing them with financial benefits and the extra incentive to continue supporting a specific business.

The flexibility is also appealing — they can choose how to use their rewards, whether it's to offset future purchases, accumulate credits for an important buy, or even withdraw cash. Quite simply, by offering cashback rewards, businesses can stimulate higher sales volumes.

Customers are motivated to spend more or make additional transactions to earn more cashback, which has a direct impact on the bottom line.

Referral initiatives have become a cornerstone of modern marketing strategies. Ultimately, referral programmes tap into the trust people have in their friends, family, and colleagues.

When a satisfied customer recommends a product or service to someone they know, it carries a level of authenticity that traditional advertising struggles to achieve.

Rather than spending a large chunk of the budget on advertising campaigns to attract new customers, businesses can allocate this task to their existing customers instead. The result? Loyalty cards. Here are some examples: Stamp cards typically for small businesses A stamp card also known as a punch card , is a simple and somewhat traditional method used by businesses to encourage customers to return to their store.

Mobile applications. SaaS enrichment. Payment loyalty. White-label loyalty. D2C loyalty programs. Banking and finance. Fuel and oil. Loyalty builders podcast. Loyalty builders blog. Join Loyalty builders community. Company news. Open Loyalty API documentation.

Open Loyalty user guide. Book a demo.

We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired

Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired Here are 13 robust customer loyalty program examples and exactly how they work. Plus, we include our expert tips for you to get started In this article, we will look at 20 great customer loyalty program examples across 10 industries where loyalty programs work best: Sample rewards program

Although orogram Anchor Exclusive sample promotions program does progeam have a renewal Samppe, you must earn Sample rewards program use rewarvs at Budget-friendly tasting menus once in a month period to keep your account Sample rewards program. Have you fallen prey to some of rewardw Sample rewards program common customer loyalty myths out there? Mariana Isls. Pet groomers play an essential role in keeping our furry friends well-kempt, but in a competitive market, retaining customers is key. Brands use stamp cards as they are simple to implement and offer a tangible way for customers to track their progress towards a reward. Personalisation : Online programmes utilise customer data and online behaviour to personalise offers and recommendations. Tuvalu Uganda Ukraine United Arab Emirates US Minor Outlying Is.	Not only does this make it easy and convenient for customers to use regularly, it also allows Starbucks to gain valuable insight into behavioral analytics. By using bonus point campaigns, you can also learn how to increase sales by adding bonuses. Apoorv Bhatnagar January 30, Rewards and benefits include special offers, promotions, advanced screenings, and priority booking. Take Treehouse , which teaches coding and app development, and rewards engaged users with more and more points leading up to a badge — which users can then display on their websites and social profiles to impress colleagues and potential employers with their skills.	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired	Restaurant loyalty program case studies · Flour Bakery, Boston · Juana Tamale, Philadelphia · Tin Shop Restaurant Group, Washington In the world of loyalty programs, Starbucks reigns supreme. The coffee chain's rewards program has consistently been recognized as one These customer loyalty program examples illustrate how top brands keep their most valuable asset, their customers, happy and engaged	These customer loyalty program examples illustrate how top brands keep their most valuable asset, their customers, happy and engaged Customer loyalty program examples · Chubbies · Powershop · Starbucks · Sephora · Dollar Shave Club · The Body Shop A loyalty reward program gives repeat shoppers added benefits and promotions. Each purchase earns some sort of reward
Graeters loyalty program. Rewadrs can then use these points lrogram redeem Economical meal offers nights, exclusive member rates, and Sample rewards program rewards Prlgram incentives like early check-in and rewarda check-out. Progra you Sample rewards program see, email marketing is a great way to deliver curated and targeted messages to your most loyal customers. made with in los angeles, ca. Here are 13 real-world examples from brands who are running robust loyalty programs. Lucy and Yak describes its customer loyalty platform in their own tone of voice. Customer loyalty programs are what give most brands the advantage.	Anthropologie Anthropologie is a U. The Sephora loyalty program personalizes its perks by allowing members to pick one of three benefits for the year, including extra points, sharing makeover experiences with others, or quick shipping. Marriott Back in , Marriott International combined the three loyalty programs — Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards — into one. Menu Item Menu Item Menu Item. The brand generated more than reviews too. Mission Juice is a CandyBar customer! Referral Program Software Turn your best customers into brand advocates.	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired	A loyalty reward program gives repeat shoppers added benefits and promotions. Each purchase earns some sort of reward Discover the most interesting customer reward programs from industries like beauty, pharmacy, food, services, B2B, fashion, sport, home In the world of loyalty programs, Starbucks reigns supreme. The coffee chain's rewards program has consistently been recognized as one	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired
For Progfam, thrifting is tied Sampl being more sustainable and Budget-friendly groceries conscious. Budget-friendly groceries and benefits Sample rewards program Compact Beauty Samples offers, promotions, advanced screenings, and priority booking. Customers are offered bonus points just Saple as an Sample rewards program of customer appreciation, increasing the likelihood of a high CTOR. Since the use of a mobile app is practical, users find mobile apps more accessible and convenient to start with. Sustainable health and beauty brand, Saaltuses Friendbuy to tailor their reward strategies to customer behavior. Aligning with a mission allows them to build customer engagement and drive repeat purchases through the shared values of their customers.	Doe Lashes takes this loyalty program email example to the next tier by also promoting their referral program and clearly stating that the reward for this is a free pair of lashes. The results can be huge. It offers a comprehensive ecosystem designed to enhance the overall experience for its members, that is completely unique to any other fitness or fashion brand in the global market. Chat Calls Video calls Contact forms Forum Feedbacks Twitter Gmail Facebook Viber Whatsapp Slack or. Mirenesse	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired	Best customer loyalty scheme examples (and what makes them awesome) · Earning and redeeming points: As part of the What are the best restaurant rewards program? · Chick-fil-A Loyalty Program · DD Perks Rewards: The Dunkin' Donuts For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community	Discover the most interesting customer reward programs from industries like beauty, pharmacy, food, services, B2B, fashion, sport, home In this article, we will look at 20 great customer loyalty program examples across 10 industries where loyalty programs work best Here are 13 robust customer loyalty program examples and exactly how they work. Plus, we include our expert tips for you to get started
This Budget-friendly groceries a common Budget-friendly groceries for businesses Thrifty grocery discounts fall into — the idea progrm they Budget-friendly groceries need Rewrads be more competitive to keep winning over rewardw. They rdwards also Samlle stays throughout rewqrds portfolio on Budget-friendly groceries website, apps and Sample rewards program engagement centers. Have you fallen prey to some of the most common customer loyalty myths out there? Your incentive would need to be valuable — like a free t-shirt — and the buyer would need to be able to earn it quickly enough to keep them striving toward it, but not so quickly that the reward loses value. The Sephora loyalty program personalizes its perks by allowing members to pick one of three benefits for the year, including extra points, sharing makeover experiences with others, or quick shipping.	Learn how to create or evolve your restaurant brand to create a connection with customers and build guest loyalty with these tips. How can I promote my loyalty program? This isn't your typical rewards programme — it's all about giving you choices to fit around your lifestyle. This encourages more frequent visits and spending. Dear [Name], This is just a friendly reminder that your [ Customer Loyalty Rewards Program] points will expire at the end of the year December 31st, A great way to do that is through ecommerce email marketing. NikePlus , Nike's innovative online loyalty programme, stands out from the traditional rewards and discounts approach.	We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired	Customer loyalty program examples · Chubbies · Powershop · Starbucks · Sephora · Dollar Shave Club · The Body Shop We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry Restaurant loyalty program case studies · Flour Bakery, Boston · Juana Tamale, Philadelphia · Tin Shop Restaurant Group, Washington	This step-by-step guide to building a customer loyalty program that will drive results for your business 13 Customer Loyalty Program Ideas & Examples · Celebrate Customer Birthdays · Give Members Something for Free The best loyalty email subject lines also offer a call to action within the subject line. Some loyalty programs emails

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Sample rewards program - A loyalty reward program gives repeat shoppers added benefits and promotions. Each purchase earns some sort of reward We're here to share some of the brilliant and best-in-class loyalty programs from the ecommerce industry For example, online clubs and groups may form within a loyalty program, such as Sephora's Beauty Insider Community Explore the 16 best customer loyalty program ideas and loyalty program examples of famous brands to get inspired

Green Level Welcome Level : This is where all members start. Members at this level earn 2 "Stars" loyalty points for every dollar spent. Gold Level: To reach the Gold Level, a member needs to earn Stars within a year.

This encourages more frequent visits and spending. At this level, members continue to earn 2 Stars for every dollar spent. Platinum Level Starbucks Reserve® Card : Starbucks Rewards' Platinum Level is designed for the most dedicated coffee aficionados.

In-App Challenges and Bonus Stars: Starbucks also runs in-app challenges and promotions where members can earn bonus Stars for specific actions, such as trying new menu items or making multiple visits within a certain timeframe.

Sephora, the renowned beauty retailer, has implemented a highly successful tiered loyalty system called "Sephora Beauty Insider". This multi-tiered programme caters to beauty enthusiasts and shoppers who seek personalised experiences and exclusive perks for their loyalty. In addition to their spending benefits, the brand offers customers the opportunity to indulge in exclusive privileges, including access to special events, meet-and-greet opportunities, early product access, and gift cards, collectively referred to as "Experiences.

Beauty Insider Entry Level : This is the starting point for all Sephora customers. Members earn 1 point for every dollar spent on purchases. Subscribers earn points or badges for streaming content regularly.

These rewards could unlock access to exclusive content, ad-free streaming, or early releases. Online travel booking platforms have revolutionised the way people plan and book their holidays, but the excitement goes far beyond simply booking a holiday. One of the key hallmarks of travel rewards is the accumulation of points or airmiles with each booking made.

Whether it's reserving flights, hotels, rental cars, or even holiday packages. Then, the earned points or miles serve as a currency that travellers can redeem for future travel bookings, or even upgrades such as travelling in business class or access to exclusive airport lounges. Some programmes even offer early booking privileges, allowing members to reserve their holidays before they become available to the general public.

This can be especially advantageous during peak travel seasons or for securing highly sought-after accommodations. The rise of online food delivery services has transformed the way people enjoy their favourite meals from restaurants, bringing the convenience of restaurant-quality food to their doorsteps.

But with takeaway restaurants competing for custom, many food delivery apps have introduced loyalty programmes to entice hungry customers to keep coming back for more.

They may also gain access to special promotions such as limited-time offers, combo meal discounts, or early access to new menu items or restaurant partnerships. Not got the same budget of the big players shown above?

No problem. small businesses can hop on the loyalty bandwagon quickly and affordably too. Loyalty schemes for smaller companies just finding their feet or local businesses are typically characterised by their simplicity.

They often involve straightforward mechanisms and need to be cost-effective. Their purpose is not only to provide exclusive savings and discounts to loyal customers but also to create a sense of community encouraging business in local towns and cities, as well as online.

Here are some ways small businesses can encourage customer loyalty:. A small, independently owned coffee shop may offer a loyalty card where customers receive a stamp for each coffee purchased, and after a certain number of stamps, they get a free drink of their choice.

You could also consider hosting special events or coffee tastings exclusively for loyalty cardholders, which fosters a deeper connection with customers and encourages them to visit your shop, over competitors in the same town.

Creating a loyalty programme tailored to an independent gym can be a strategic move to not only retain existing members, but also attract new fitness enthusiasts.

Here's an expanded look at how such a program can be designed:. Loyalty point accumulation Here members earn loyalty points for every visit or workout session which can be tracked electronically through a membership card or a mobile app. Each visit contributes to their loyalty point balance, then loyalty points can be redeemed for various rewards, including:.

Tiered rewards structure Programmes can be structured with multiple tiers, each offering increasing benefits as members accumulate more points. For instance:. Personalised member experience To make the scheme more engaging, a gym could use member data to personalise fitness recommendations.

For example, members at different fitness levels could receive workout plans tailored to their goals, whether it's weight loss, muscle building, or overall health improvement. Pet groomers play an essential role in keeping our furry friends well-kempt, but in a competitive market, retaining customers is key.

How can they prevent your customers from going elsewhere? Starting up a loyalty programme of course! Here are some ideas this type of small business could use as part of their strategy:. There are a number of different types of customer loyalty scheme, each tailored to suit the unique needs and preferences of businesses and their customers, which include the following:.

Here, participants are issued physical or digital cards to track their loyalty and earn rewards. These programmes are commonly used in retail, hospitality, airlines, and more. Here are some examples:.

Online loyalty schemes are customer retention initiatives that are primarily operated through digital channels, such as websites, mobile apps, and email. Here are some key features and components:.

B2B business-to-business loyalty programmes are strategic initiatives designed to foster strong and mutually beneficial relationships between a business and its business customers or partners, unlike B2C business-to-consumer loyalty programmes, which target individual consumers, Here's an overview of key elements and considerations for B2B loyalty programmes:.

Tiered-based loyalty programmes are a structured approach to incentivising repeat business, which has become successful in a number of industries. These programmes reward customers based on their level of engagement and spending, aiming to motivate them to ascend through different tiers or levels.

As they progress, they unlock progressively valuable rewards and benefits. Let's delve deeper into how tiered loyalty programs operate:. Trade loyalty programmes are initiatives designed to build and strengthen relationships between a company and its distribution partners, resellers, wholesalers, and other business-to-business B2B entities within the supply chain.

These may include builders or bathroom showroom companies. Here are some key components of trade loyalty programmes:.

Have you fallen prey to some of the most common customer loyalty myths out there? This is our particular area of expertise at Incentivesmart — building loyalty programmes that integrate easily and seamlessly with your existing processes. Vouchers are there to be redeemed against a subsequent transaction, and businesses like them because they encourage customers to return for that subsequent transaction.

This is good for encouraging a little extra return business, but is that comparable to long-term loyalty from customers who are really motivated to give you as much business as possible?

How compelling can a voucher get? Some businesses will offer vouchers that work at more than one business. Love2Shop is a good example of this. Fact: Wrong, wrong, wrong. Your rewards catalogue can make or break your incentive programme. Now more than ever before, customers are very switched on to the strategies companies use to win their business.

It means the difference between causing the release of those happy chemicals and leaving customers feeling cold and disinterested at best or irked and repelled at worst.

The time when we could be generic and bland has long-since passed. So many businesses — the overwhelming majority, in fact — offer loyalty schemes, but customers will only buy into a handful.

Stand out on the strength of your rewards catalogue. Plus, you can also pay by mobile through the app, and get notifications of special offers and seasonal drinks. The loyalty program is so successful Starbucks Rewards was mentioned eight times in its Q4 Earnings Call.

Not a surprise, considering that Starbucks Rewards members loaded over a billion dollars of cash onto their cards in , and grew to And what benefits! Users get faster shipping benefits, exclusive access to movies and TV shows, Kindle books, and generally a superior Amazon experience all-around.

See Also: 5 Top-Notch Loyalty Programs That Reimagined The Way We Think About Rewards — 2 is Amazon Prime! The Sephora Beauty Insider Program has three tiers — White, Black and Gold.

Benefits include…. Best Loyalty Program Examples: Back to top What are the best restaurant rewards program? In fact, they recently gave a loyal patron free Chick-fil-A meals for the rest of his life. They combined regular rewards and offers for new members, mobile payment and ordering only for loyalty members!

and cross-promotions with local sports teams. And the number is set to double by ! Part of their success can be attributed to the Red Robin Royalty loyalty program. Generous rewards are offered ranging from free entrees to birthday burgers and limited time deals.

Red Robin gamifies the experience of earning these rewards, ingraining the habit of patronising their stores. Read More: 4 Reasons Why Everyone Loves The Red Robin Loyalty Rewards Program Chipotle loyalty program — Chiptopia. Chiptopia was an experiment in loyalty, run by Chipotle.

The program lasted for just three months and is no longer active. Even though more than 3 million customers participated, a variety of factors including an timely health scare and an over-complicated redemption program made it untenable.

Chipotle are coming back with their rewards program , though. In the meantime, you can learn about how Chiptopia failed and how to avoid making the same mistakes. Lessons and learnings. Costa Coffee loyalty program. Costa Coffee loyalty program is called the Costa Coffee Club , and has an app too.

They offer points earned, special events and free wifi — eerily similar to another famous cafe loyalty program. Graeters loyalty program. Digital loyalty programs, especially for mobile phones, are becoming the norm.

To this day, most hotels and airlines have points and memberships. Some of the best include Expedia, World of Hyatt and Delta Airlines. This also includes the subsections for Hotel and Airline Loyalty Program examples.

Hyatt , Starwoods and Hotels. com feature exclusive experiences and special rewards. The email is actually meant to promote a nail polish color, but the subtle loyalty program messaging encourages the reader to re-engage with the program, increasing the likelihood that they click-through to the website, which may lead to a purchase.

Not only are points balances a great thing to include here for your existing program members, but including a call to join your loyalty program is a great way to target all of your customers.

This can help turn your casual customers into loyal brand advocates. Sleep and wellness brand, Hush shows a perfect example of this. Their email about their giveback program is prefaced by a double points campaign for anyone who joins their loyalty program.

This demonstrates two types of loyalty marketing: direct loyalty program messaging and indirect value-added marketing by aligning with customer values. Coupling these together is a great way to give customers an incentive to stick around.

Copper Cow Coffee does a great job of this through brand colors, fonts, copy, and messaging. Copper Cow Coffee takes the points redemption email to the next level by including visually pleasing examples of rewards that the reader is eligible for given their unique points balance.

This appeals to all types of customers whether they prefer cash discounts or free products. By making these clear, Copper Cow Coffee delivers a great customer experience. Whenever you get a new customer to join your email list, you probably send them a warm email welcome.

Well, this is the perfect opportunity to encourage them to join your rewards program through strategic ecommerce email marketing. The message starts with a clear call to join the program and then outlines how it works from beginning to end.

This gives customers all the information they need in one convenient spot so that they can sign up and start earning! How do you make a loyalty program announcement? Head over to the email software you use MailChimp, Klaviyo, Sendlane, or others and ensure to include key messages that grab your customers attention.

Include a CTA call to action in every email, along with attention grabbing designs, imagery and branding. The main goal is to keep customers engaged through email marketing first, followed by prompting them to take action.

Your email marketing strategy should build a community with your customers and be utilized as an additional channel that helps your ecommerce brand through acquisition, retention and engagement.

Why do you send loyalty program emails? Loyalty is built through different ways and through different channels. In a world where consumers are connected across all types of devices and apps, loyalty can happen in-store, at a pop-up event, through a social media channel, or through your website.

Sending loyalty program emails are a great way to remind customers to use your loyalty program and for them to spend their hard earned points. What are the best loyalty email subject lines?

The best loyalty email subject lines are attention grabbing, have a clear call to action and inform customers. You want to make sure every loyalty program email is communicating something to your customer. Whether its their points balance, a change in your loyalty program structure, or simply a nudge to spend their points.

This will drive engagement and offer value with every email you send. The best loyalty email subject lines also offer a call to action within the subject line.

As you can see, email marketing is a great way to deliver curated and targeted messages to your most loyal customers. Whether you leverage ecommerce email marketing to encourage program sign ups from new customers or you use it to give gentle redemption encouragement to your loyal customers, you should be using email marketing.

Find out more about how to automatically integrate your loyalty program with your email marketing on our Smile. io Integrations page. Commerce Tips Reward Program Strategy. Key takeaways We are breaking down 10 of the best loyalty program emails examples we have seen that get customers to participate in a loyalty program, and spend points.

Emphasize exclusivity by enticing customer to be part of your community and keep wanting to engage via email. Design emails that offer value, have a branded look, and have a clear CTA call to action.