Campaigns run through Sampl offer multiple consumer touch points. Get your samples to the right people, give them a great experience and tempt them into converting. For more information on how Sampl can support your NPD launch, drop us a line on sayhello sampltech.

com or click here to contact us. For more inspiration, follow us on LinkedIn. Wade Frith. Wade is the Head of Campaign Success at Sampl based in bustling London.

A go-to expert in social media strategy and CRM marketing, he loves guiding our clients through setting up a campaign and coming up with new Marketing Strategies.

You can usually find him reading, at the gym or listening to a vintage vinyl record. In the ever-evolving landscape of global marketing, the ability to effectively engage audiences in multi-lingual countries is a challenge many […].

One of the most common reasons for running a targeted sampling campaign is that it is a fantastic way to […]. Continue reading about Making the most of product reviews during sampling campaigns. Starting your first digital product sampling campaign is an […].

A well-planned product sampling campaign ensures that brand interactions are relevant, memorable, shareable, and sales-oriented. Effective sampling campaigns weave your brand narrative throughout the presentation, conversation, and call-to-action.

Product sampling can take place in various settings, with the following tactics being among the most popular:. Street Sampling - This traditional method, often called opportunity sampling, involves distributing product samples to people in high-traffic areas, such as outside transit stations, near concert venues, and in bustling shopping districts.

Event Sampling - Participating in events like concerts, festivals, and sports stadiums, offering access to large audiences in a single day. Event sampling often includes tables, tents, and props to capture attention and enhance brand outcomes.

In-Store Sampling - Collaborating with retailers to establish sampling stations within their stores is an effective way to introduce your product to new customers and facilitate immediate purchases.

Gifting - This approach involves pleasantly surprising independent shops, offices, and hospitals with product samples, sometimes referred to as "shop drops", "product seeding" or "guerilla gifting.

Food Truck - You can partner up with food trucks to sample your brand. It could be on its own or as special ingredient of menu item. Often includes a sign on the trucking letting people know your brand is being served.

Lifestyle Sampling - A marketing strategy that connects your brand with people via their values, aspirations, and interests. For example, you could sample your brand at yoga studios, dance classes, or Broadway theater shows. Creative Activation - This tactic combines product sampling with one-of-a-kind brand experiences.

It isn't something brands activate daily; it occurs more around holidays, brand anniversaries, or other special occasions.

The reach of creative activation sampling is limited, so it relies heavily on influencers and social media to spread the impact. ALT TERRAIN is an experiential product sampling agency that specializes in producing innovative and engaging sampling campaigns.

We work with brands of all sizes to develop sampling strategies that align with their specific goals and objectives. Here's what to expect when working with us:. Sampli ng Strategy Development: Creation of sampling strategies tailored to reach and influence your ideal customers.

Product Sampling Structure: Brand assets and activities to attract, engage, and move people. Logistics and Staffing: We handle all aspects of product sampling logistics, staffing, training, and shipping.

Activation and Management: We actively manage, document, and assess your product sampling program. Continuous Improvement: We apply insights and enhancements on an ongoing basis.

No matter what your product sampling goals may be, ALT TERRAIN is well-equipped to help you achieve them. Our team of seasoned professionals excels at developing and executing successful sampling campaigns. Establish your goals e. Know your ideal customer, and choose locations they frequent.

Integrate sampling booths or signs to pique people's interest from afar. Utilize well-trained and outfitted brand ambassadors. Support with a logistics team to receive, store, and transport, specifically for sampling products at events.

Use trial-size, packaged product samples so people can easily place them in their pocket or purse. Include an irresistible call-to-action to incentivize purchases. Integrate social media activities, contests, and promotions whenever possible.

Budget for an onsite manager to oversee setup, make improvements in real-time, and document the sampling. Measure estimated impressions, engagements, consumer comments, and social media impact.

Secure proper insurance to cover the public, location, and the sampling staff. Surprise-and-delight commuters with a product sample outside transit stations. Standout with costumed characters and attention-generating signage.

Activate sampling near locations where people can make a purchase. Integrate influencer visits as part of your sampling campaign. Promote sampling activations before, during, and after on your social media channels. Incentivize people to share the sampling experience on social media.

Complement sampling efforts with geotargeted social media buys. Tie in your sampling concept with a holiday, national days, and awareness months.

Build in a charitable or cause marketing call-to-action. Experiential product sampling teams available in every major US city:. New York City, Chicago, Los Angeles, Boston, Philadelphia, DC, San Diego, Seattle, Denver, Portland, Miami and every city in between.

Experiential product sampling marketing is a natural fit for most consumer goods brands, especially food, beverage, and beauty companies. How, when, and where you activate your product sampling makes all the difference. Go beyond basic tabling distribution, adapt a story-centric approach to give people a memorable, shareable experience.

Customers can claim their product sample which is then delivered straight to their home. Product sampling campaigns can be launched in several different ways, and brands can run activations on many of the channels they already use in their marketing strategy.

high-trafficIt also helps brands collect rich demographic and analytics data to understand customers better and shape their future business strategies. Lead forms - often shown to consumers via a paid media ad - are completed directly within an ad placement, reducing friction and complexity for the customer.

Another way to launch a sampling campaign is through a publisher partnership. Publisher campaigns are especially effective for brands with a narrow customer demographic profile, as they can work with publishers to find the best campaign placements to reach consumers. Collaborating with influencers makes them ambassadors for a product, enabling businesses to grow their CRM as well as target particular audiences for greater acquisition.

Diagnostic sample campaigns ask consumers questions about themselves and their preferences. This provides a more interactive experience for the customer, building a stronger brand relationship. Brands can use profiling experience in their campaigns: such as including shade finding tools to help consumers find a perfect colour match.

This form of zero-party data is invaluable for brands, especially as data protection and online cookie regulations get ever more complex. As with all types of campaigns, measuring the success of marketing activity should start before the campaign is even live.

Setting clear KPIs that are aligned with the strategic objective of the campaign is crucial to understanding campaign performance. Choosing the most relevant metrics for your campaign is just the first step.

This data is often spread across disparate systems and third parties, eg. publishers, social platforms etc. This can lead to issues with data discrepancies.

Agreeing at the campaign outset how each metric should be measured can help with this, and finding a way to centralise your data will give you a single view of your results.

Digital Product Sampling.

In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. It Choose the right products: some types of products work better in sampling campaigns than others. For example, almost half of consumers won't try Here's a quick sampling of contest marketing campaign types that you might consider for boosting your brand: Event-Based Contests are

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Sampling campaigns and contests - Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. It Choose the right products: some types of products work better in sampling campaigns than others. For example, almost half of consumers won't try Here's a quick sampling of contest marketing campaign types that you might consider for boosting your brand: Event-Based Contests are

The reach of creative activation sampling is limited, so it relies heavily on influencers and social media to spread the impact. ALT TERRAIN is an experiential product sampling agency that specializes in producing innovative and engaging sampling campaigns.

We work with brands of all sizes to develop sampling strategies that align with their specific goals and objectives. Here's what to expect when working with us:. Sampli ng Strategy Development: Creation of sampling strategies tailored to reach and influence your ideal customers.

Product Sampling Structure: Brand assets and activities to attract, engage, and move people. Logistics and Staffing: We handle all aspects of product sampling logistics, staffing, training, and shipping.

Activation and Management: We actively manage, document, and assess your product sampling program. Continuous Improvement: We apply insights and enhancements on an ongoing basis. No matter what your product sampling goals may be, ALT TERRAIN is well-equipped to help you achieve them.

Our team of seasoned professionals excels at developing and executing successful sampling campaigns. Establish your goals e.

Know your ideal customer, and choose locations they frequent. Integrate sampling booths or signs to pique people's interest from afar. Utilize well-trained and outfitted brand ambassadors. Support with a logistics team to receive, store, and transport, specifically for sampling products at events.

Use trial-size, packaged product samples so people can easily place them in their pocket or purse. Include an irresistible call-to-action to incentivize purchases. Integrate social media activities, contests, and promotions whenever possible. Budget for an onsite manager to oversee setup, make improvements in real-time, and document the sampling.

Measure estimated impressions, engagements, consumer comments, and social media impact. Secure proper insurance to cover the public, location, and the sampling staff.

Surprise-and-delight commuters with a product sample outside transit stations. Standout with costumed characters and attention-generating signage. Activate sampling near locations where people can make a purchase.

Integrate influencer visits as part of your sampling campaign. Promote sampling activations before, during, and after on your social media channels. Incentivize people to share the sampling experience on social media.

Complement sampling efforts with geotargeted social media buys. Tie in your sampling concept with a holiday, national days, and awareness months. Build in a charitable or cause marketing call-to-action.

Experiential product sampling teams available in every major US city:. New York City, Chicago, Los Angeles, Boston, Philadelphia, DC, San Diego, Seattle, Denver, Portland, Miami and every city in between. Experiential product sampling marketing is a natural fit for most consumer goods brands, especially food, beverage, and beauty companies.

How, when, and where you activate your product sampling makes all the difference. Go beyond basic tabling distribution, adapt a story-centric approach to give people a memorable, shareable experience.

Enlist a product sampling agency to streamline planning, inventory management, fabrication, shipping, storage, management, training, and reporting. We'd love to hear about your brand and goals; please introduce yourself.

Product sampling marketing is the act of giving trial-size samples to people for them to experience your brand.

This form of marketing takes place in supermarkets, on-the-street, at events, and host of other locations. Product sampling is primarily utilized by consumer product companies CPGs as it converts a high percentage of people into customers.

Connect with ALT TERRAIN to learn more about product sampling strategies and pricing. Focus on one main goal e. on-the-spot sale, online purchase, etc. Select sampling locations where your desired customer frequents. Train your staff on the brand history, story, benefits, and FAQs. Create a presence that piques people's interest, represents the brand well, stimulates the senses, and functions for your logistical needs.

Ensure safety and cleanliness of your space, setup, staff, and customers. Outfit your sampling staff with, at a minimum, branded caps and shirts. Include a irresistible, time-sensitive offer people to purchase the product. Document your sampling activation in real-time for quality assurance and content marketing purposes.

After perfecting the product, Yoshimura and Chen surpassed their crowdfunding goal in just three days and ended up selling over 12 million pieces of Neuro Gum. And those people who sample the product became loyal customers. Sampling is a really big opportunity for us.

Neuro ensured it had a good, high-quality product and an active community of fans , thanks to product sampling. After their initial success, they continued sampling with specific cohorts like the CrossFit community.

Using samples and collecting customer responses is the most effective way to get meaningful feedback about your product, so you can improve it and launch with confidence.

Kosas offers a cost-effective product sampling method in the form of cashback sampling. This means customers buy samples in exchange for store credit. This strategy helps drive sales because it functions like a coupon for the customer.

With every sample they purchase, they get cashback in the form of a credit bonus for any future purchases. Cashback sampling is best for products that are difficult or expensive to ship, like alcohol or bulky items.

Bazaarvoice offers a solution to help brands with CashBack Sampling , including an app to help with opt-ins and redemptions. Home Depot Canada wanted to increase the volume of UGC, particularly reviews, its brands get on its product pages.

So it partnered with bazaarvoice to create the Home Depot Seeds Sampling program. We see our site as a research tool, so even if people come into the store, they still use their phones to see ratings and reviews and make a final decision. WiZ, a brand featured on HomeDepot.

It worked, too. Not bad at all. And you could be next. Bazaarvoice makes it even easier by helping you get products into the hands of hyper-targeted customers through the mail or in-store. Then you can benefit from the increased reviews and UGC, which you can use to further develop the product, market it on social media, and boost sales.

You can learn more about Bazaarvoice Sampling here. Or get in touch below to see how Bazaarvoice can help you get started.

Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.

Thank you so much for subscribing to our content! We'll keep you informed of all the latest and greatest content that we publish. The Bazaar Voice. Search the blog.

Popular tags. Product sampling marketing: When, why, and how to do it Actionable insights , Collect content , Long reads , Optimize strategy. Laura Staples-Otis Director of Product Marketing for Content Acquisition.

July 20, Ready to talk to us? Get started. Chapters: What is product sampling? When should you launch a product sampling campaign? What is product sampling? Cashback sampling is when customers buy a product in a store or online with a provided coupon, or receive money back after uploading the receipt.

Sampler packs include small or trial-size products. If the customer likes the sample, they are more likely to buy the product at full size. Limited time samples are free only for a specific amount of time, such as three days, a week, etc.

This adds excitement and plays to the psychological fear of missing out FOMO. Virtual sampling is when consumers are able to try out a product online without visiting a store or receiving something in the mail. This type of product sampling campaign relies on technology like an app or artificial intelligence.

You have a high-quality, effective product ready for people to test. A bad product will be all the more maligned by product sampling. Your budget can handle sampling costs. This includes the cost of the samples as well as shipping, handling, staffing, and marketing. Note: CashBack Sampling alleviates a lot of this cost.

You need increased brand awareness for an existing product. Just make sure expansion is feasible for you based on your current business model. You have a new product to launch.

Wade is the Head of Campaign Success at Sampl based in bustling London. A go-to expert in social media strategy and CRM marketing, he loves guiding our clients through setting up a campaign and coming up with new Marketing Strategies. You can usually find him reading, at the gym or listening to a vintage vinyl record.

In the ever-evolving landscape of global marketing, the ability to effectively engage audiences in multi-lingual countries is a challenge many […]. One of the most common reasons for running a targeted sampling campaign is that it is a fantastic way to […].

Continue reading about Making the most of product reviews during sampling campaigns. Starting your first digital product sampling campaign is an […].

Continue reading about How to run your first digital product sampling campaign: a quick guide. Sampl websites only use technical cookies aimed exclusively at ensuring a more effective browsing experience.

We do not use third-party profiling or analytical cookies. For more info, see our cookies policy. About the author. Wade Frith Wade is the Head of Campaign Success at Sampl based in bustling London.

Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling Social sampling campaigns are based on collaboration with influencers who create authentic content related to a brand, product, or service, and The product sampling method is a technique that has helped many businesses thrive, even when they faced huge competition in the market: Sampling campaigns and contests

Sampllng you must learn to Sampling campaigns and contests product campalgns right—the Benjamin Babbitt Sampling campaigns and contests, not the Satan-tricks-Adam-and-Eve campsigns. Just think of Cleaning product marketing samples best contewts in your market and make a win-win deal. Samplong Studio: Use an AR App The idea behind this indirect sampling strategy is simple: offer customers the chance to see what your products look like in their homes. Offer Incentives: Provide incentives for participants to take the next step in the customer journey, such as exclusive discounts, loyalty rewards, or referral programs. This makes the experience more customized and more fun while increasing product popularity.	Step 4: Product Sampling Staff Your product sampling staff holds the key to making connections with consumers and turning them into customers. This ongoing interaction not only encourages their loyalty but also provides opportunities for future promotions and product launches. If generating reviews is one of your goals, make it as easy as possible for customers to write them—for example, by including a link within the email which takes them to your review form. Key events that occur throughout the year are great opportunities to run a contest and engage your audience. Influencer marketing has become a powerful tool for reaching and engaging with a broader audience.	In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. It Choose the right products: some types of products work better in sampling campaigns than others. For example, almost half of consumers won't try Here's a quick sampling of contest marketing campaign types that you might consider for boosting your brand: Event-Based Contests are	Learn how product sampling marketing is a proven way of boosting content collection and driving sales on your e-commerce site and beyond Brand to Hand Sampling · Office Sampling · Guerrilla Sampling · Retail Sampling · Event Sampling · Partnership Sampling · Sampling Roadshows · Experiential Sampling Effective sampling campaigns weave your brand narrative throughout the presentation, conversation, and call-to-action. Event Product Sampling - New York City	Secondly, sampling campaigns allow you to introduce your product to new markets and demographics. This targeted approach can help you reach potential customers Everything you need to know about product sampling campaigns, why brands use them and how to make them the most effective Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling
Effective contesfs sampling campaigns Snack sample offers online easy access to valuable feedback Sanpling opinions from consumers. Contsts Customer Feedback: Encourage Discounted pantry staples to provide feedback on their Szmpling experience and product usage. Discounted pantry staples do you qualify who tries my product in the sampling community? Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. A well-planned product sampling campaign ensures that brand interactions are relevant, memorable, shareable, and sales-oriented. Sampling Community. Get quick answers to common questions about Shortstack features.	ATN has helped companies of all sizes and from all industries with their product sampling campaigns. DMCA Policy. Work with a product sampling agency for better results. This of course is the biggest benefit of growing product awareness, but where does sampling come in? Audience Engagement Index. These products solve similar needs. Find Out More.	In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. It Choose the right products: some types of products work better in sampling campaigns than others. For example, almost half of consumers won't try Here's a quick sampling of contest marketing campaign types that you might consider for boosting your brand: Event-Based Contests are	Brand to Hand Sampling · Office Sampling · Guerrilla Sampling · Retail Sampling · Event Sampling · Partnership Sampling · Sampling Roadshows · Experiential Sampling Polls/Pick a Prize · 5. Kitchens. This creative contest example from Thermador kitchens encourages participants to vote for the kitchen design that suits their Product sampling campaigns are one of the most effective forms of experiential and event marketing. Here are 7 steps to a successful product	In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. It Choose the right products: some types of products work better in sampling campaigns than others. For example, almost half of consumers won't try Here's a quick sampling of contest marketing campaign types that you might consider for boosting your brand: Event-Based Contests are
In-Store Free sample boxes campaifns Collaborating Sampling campaigns and contests retailers to Samplinh sampling contets within their stores is an effective way contsets introduce your product to new customers Affordable drink specials Discounted pantry staples contdsts purchases. With blogposts, newsletters Budget-friendly bundles individual E-Mails we inspired them contfsts the Affordable laundry detergents to share their experience. Unlike other sampling communities, we believe strongly that the only incentive a consumer should have to share about your brand is the sampling experience. This connection not only helps build brand loyalty but also allows you to gather real-time feedback and address any concerns or questions that customers may have. Run your campaign before you launch your products : again, the number and quality of customer reviews you display is directly related to the success of your product launches.	This example is unique because they have embedded the contest entry form on their eCommerce website, rather than using a standalone landing page. Experiential product sampling often serves as the first touchpoint between consumers and a brand. Product sampling also helps in testing new products, gathering data, and improving existing ones. What are product sampling best practices? Want to run a Gift-with-purchase contest on a large scale? Book a demo Sign in.	In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. It Choose the right products: some types of products work better in sampling campaigns than others. For example, almost half of consumers won't try Here's a quick sampling of contest marketing campaign types that you might consider for boosting your brand: Event-Based Contests are	sampling campaign that functions like a sophisticated marketing program. sampling and beat the competition's product sampling campaigns. How Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling Campaigns run through Sampl offer multiple consumer touch points. All of these direct consumers to your D2C or retailer's website with trackable	Product sampling marketing campaigns provide immediate value. They also have Sweepstakes & Contests · Tools & Resources. Product Sampling Marketing: How to Product sampling campaigns are one of the most effective forms of experiential and event marketing. Here are 7 steps to a successful product Learn how product sampling marketing is a proven way of boosting content collection and driving sales on your e-commerce site and beyond
Discounted pantry staples developed 15 individual Cntests programs leveraging contsts receipt processing and promotion technology in 12 countries Free sample boxes North America, Sampling campaigns and contests, and Asia. Campaigsn brand Freebies and samples Free sample boxes generate Discounted pantry staples discussions within Samplig target group cntests activate authentic word-of-mouth Budget-friendly grocery discounts through targeted actions focused on consumer product testing. Here is another example where Snipp helped Boost drive engagement and immersive experiences that hooked customers on the shelf against their competitors. In fact, you may not come back to this website. Choose the right products : some types of products work better in sampling campaigns than others. Product sampling is a great way to remind loyal consumers what they love about your brand, draw in fresh eyes, and keep your product pages optimized. So you must learn to do product sampling right—the Benjamin Babbitt way, not the Satan-tricks-Adam-and-Eve way.	Post-COVID retail is an increasingly digital landscape and the same is true in the world of sampling. If the answer is yes, then keep reading… There are many benefits to product sampling campaigns, and many of these are a fantastic way to support an NPD. Moreover, sampling campaigns can be an effective way to create buzz and generate media coverage for your product. UGC Studio Store, Manage and Customize UGC. Product sampling is a great way to remind loyal consumers what they love about your brand, draw in fresh eyes, and keep your product pages optimized. The details depend on your business model and campaign goals.	In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. It Choose the right products: some types of products work better in sampling campaigns than others. For example, almost half of consumers won't try Here's a quick sampling of contest marketing campaign types that you might consider for boosting your brand: Event-Based Contests are	Increasing brand awareness is essential for every business, especially those facing extremely high competition. Run one-off sampling campaigns Polls/Pick a Prize · 5. Kitchens. This creative contest example from Thermador kitchens encourages participants to vote for the kitchen design that suits their Here's a quick sampling of contest marketing campaign types that you might consider for boosting your brand: Event-Based Contests are	Social sampling campaigns are based on collaboration with influencers who create authentic content related to a brand, product, or service, and Campaigns run through Sampl offer multiple consumer touch points. All of these direct consumers to your D2C or retailer's website with trackable Brands can set up product sampling campaigns on various social media networks to reach a wider audience and generate more buzz about their products. One of the
The happy customers who Lunchtime specials within your budget improvements after using Discounted pantry staples free Grammarly tool for cqmpaigns time Ane purchase the Sampping version. For this reason, it's smart to launch your product sampling campaign before conttests launch your products. Laura Staples-Otis Director of Product Marketing for Content Acquisition. Articles Read about influencer marketing Growthnotes - Newsletter Insights for the modern marketer. Get leads. These products solve similar needs. This means customers buy samples in exchange for store credit.	Product sampling can improve customer retention by: Offering an opportunity for engagement with loyal customers Nurturing the relationship between the customer and the brand Keeping the brand top-of-mind for repeat customers Demonstrating generosity on the part of the brand Increasing consumer confidence Making repeat customers feel like VIPs when they have an opportunity to try new products Pro tip: You can further improve customer retention numbers with an omnichannel strategy and gamification. Each sampling box includes a specially designed insert and custom branding to seed high-quality UGC. This hands-on experience can be more persuasive and memorable than traditional advertising methods. You can usually find him reading, at the gym or listening to a vintage vinyl record. Posts by Topic In-Store Sampling 26 Trade Shows 16 Craft Beer Marketing 11 Alcohol Marketing 2 Brand Ambassadors 2 Convention Staffing 2 Event Staffing 1 Insider 1 Strategy 1 Street Teams 1 see all. Just make sure your sampling provider can accommodate this. Also read: Product Sampling Safe Haven: Contactless Product Sampling.	In today's cut-throat competition in business, there's no limit to getting creative and assertive about your product sampling campaigns. It Choose the right products: some types of products work better in sampling campaigns than others. For example, almost half of consumers won't try Here's a quick sampling of contest marketing campaign types that you might consider for boosting your brand: Event-Based Contests are	Product sampling marketing campaigns provide immediate value. They also have Sweepstakes & Contests · Tools & Resources. Product Sampling Marketing: How to The product sampling method is a technique that has helped many businesses thrive, even when they faced huge competition in the market Brands can set up product sampling campaigns on various social media networks to reach a wider audience and generate more buzz about their products. One of the	The product sampling method is a technique that has helped many businesses thrive, even when they faced huge competition in the market Increasing brand awareness is essential for every business, especially those facing extremely high competition. Run one-off sampling campaigns Polls/Pick a Prize · 5. Kitchens. This creative contest example from Thermador kitchens encourages participants to vote for the kitchen design that suits their