Run banner ads on industry websites and targeted email newsletters. Create an intriguing story and tie it to your offer. Write a search-optimized press release and post it on your site; distribute release and pitch to a key industry reporter.

Run a series of paid search ads. You focus on an offer and call-to-action, and you touch your prospects several times and follow up when appropriate. You recognize the challenges in measuring results, but you do what you can; it helps you improve the next time around.

Not Sure Where to Start with Your Marketing Campaigns? Access detailed step-by-step plans in our new marketing website. If you want to see what your target market is thinking or doing, there are cutting edge tools using AI for market research and market intelligence that can help you better understand how to shape your campaign creative and messaging.

Projecting marketing ROI is a powerful exercise that forces you to think through and estimate results for the important metrics of your campaign:. Access Here. Marketing Guides. Marketing Campaign Examples An example would be The Duck campaign launched by the American Family Life Assurance Company in Use search to generate traffic to your website.

Receive information request from prospect via landing page form. Email the requested information. Call key prospects and customers as a second effort. Send an email to all confirmed attendees 3 days before the event.

Send out a special email to your house list. Best Case Neutral Case Worst Case You plan and execute your campaigns to hit specific goals. Marketing Campaign Planning Templates Free!

Detailed Guidance for Designing and Managing an Integrated Marketing Campaign. Our marketing planning and management app contains detailed guidance for you to determine: Campaign strategy Digital and traditional campaign media Target audience, offer and creative concepts Goals and metrics Budget and ROI projections Fulfillment planning Post-campaign measurement.

Toolkit Modules Brand Inspiration Brand Differentiation Brand Positioning Brand Architecture. The Dove Real Beauty Sketches campaign did just this. The campaign was incredibly moving and tapped into a range of emotions in just a few moments on screen. After watching the ad, you might have experienced thoughts of frustration, insecurity, and confidence.

Each commercial features a person describing their appearance to an artist that cannot see them. The artist then draws their portraits based on those details. After the first portrait is complete, the artist draws a second portrait based on what they see.

We realize that the second portrait where the artist draws what they see is much more beautiful and realistic than the first portrait drawn based on the individual's description of themselves.

Dove's message illustrates that our perception of ourselves can be worse than how others see us. This message inspired conversations about self-esteem and the beauty within all of us. To date, Real Beauty Sketches received almost million views and counting, most likely due to its relatability and emotional appeal.

In , Carter Wilkerson , a year-old from Reno, Nevada, jokingly tweeted the fast-food chain Wendy's asking how many retweets he needed to receive to get a free year of chicken nuggets.

The chain could have easily ignored the tweet, but instead, they quickly replied: "18 million. Carter's tweet was retweeted and shared, which ultimately helped him reach his goal.

Although he only got 3 million retweets, the tweet became the most retweeted tweet at the time. Wendy's also decided to reward his efforts despite falling short of the original goal of 18 million retweets.

Wendy's probably didn't expect this tweet to go anywhere, but when it started to go viral, they encouraged other users to help Carter reach his goal. This unlikely viral marketing campaign wasn't the result of planning months in advance. Instead, Wendy's was able to garner positive attention and brand awareness by closely monitoring its social channels and seizing the moment.

Every day, consumers interact with and post shareworthy content about brands they love on social media. As a business owner, you can use social listening tools to stay in the loop about what your customers are saying about your brand.

You never know when there's a social media post that can help generate marketing buzz for your business. Twitter noticed a trend with users using the social media platform to manifest their dreams into reality — these posts exceeded 59 million tweets.

Capitalizing on this trend, Twitter launched a campaign in major North American cities called "Tweet It Into Existence. The hope was that users would tweet about their own dreams and watch it come to fruition.

It worked. Viral marketing campaigns require visual strategy and eye-catching design. Your campaign should tell a story.

The best stories use creative elements that resonate with your audience. Remember, marketing campaigns don't go viral unless they are unique, engaging, and innovative.

Your campaign needs to appeal to your audience visually and creatively in order to catch their attention. Do you remember Zoom's Virtual Background Competition?

In March during the start of a global pandemic, Zoom launched a viral marketing campaign that allowed users to share videos or pictures using Zoom's virtual background feature. If you participated in the Virtual Background Competition, you probably felt a sense of community and resilience in an unprecedented time.

The campaign was timely because of current events, and it also took into account the privacy of remote workers at home. It made what seemed a bleak future an exciting experience — and people looked forward to the monthly prizes and giveaways.

Over 50, people participated in the competition. The campaign helped spread Zoom awareness and even organic product evangelism when users would share the contest on social media.

Zoom's Virtual Background Competition showed that Zoom was relevant and aware of the times. You may think Zoom's success was the luck of the draw, but it wasn't the only online meeting software. Skype had been around long before Zoom.

The takeaway from Zoom's viral marketing campaign is that it can be achieved by any company as long as you stay on top of current events and anticipate new trends.

You can take a page from Zoom's book by planning a holiday challenge relevant to your industry or creating a marketing campaign that gets your audience to share on social media. If you want to maximize your sales, implement these tips — you might find that your brand is the one everyone is talking about.

There is no exact formula for making viral content. You can review what has worked in the past and try to recreate it. Ultimately, it's about creating great content and ensuring your ecommerce site performs at its best to handle the traffic from your next viral marketing campaign.

Check out managed WooCommerce hosting plans from Nexcess to get started today. Karmen Kendrick is a WordPress expert, marketing consultant, and a product marketing manager with a Bachelor of Business Administration degree from Georgia State University.

She is a product marketing manager for LearnDash , a top-ranked learning management software provider.

With over five years of experience in the field, Karmen brings a wealth of knowledge and expertise to her role. Before joining LearnDash, Karmen worked as a service professional, offering WordPress web design and digital marketing consulting to various clients.

8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 1. Nike: "Just Do It" Campaign · 2. Pepsi: The "Is Pepsi OK?" Campaign · 3. California Milk Processor Board: "Got Milk?" Campaign · 4. Dove: "Real

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