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Buy now - download later You can order on your mobile device. It is quick and simple. These product bundling examples can help you to decide how to bundle products in your business!

In that way, you can skyrocket your sales and reach more customers. Explore these product bundling examples and get inspired to build your own that will boost your conversion!

Product bundling is the practice of selling more than one product as a single package. It can increase sales , reduce complexity and price, and improve customer satisfaction. This can be done to offer the customer more value for money, or it can be done to encourage the customer to buy additional products from the same line by upselling.

But if you sell them at a discounted price, customers will be more likely to purchase them together. You might also bundle two completely unrelated products together to make one product appear more valuable than it is. For instance, if you sell an expensive watch with an expensive pair of sunglasses, people might assume that the watch must be worth buying just because it comes with sunglasses.

Product bundling can help you to boost your sales quickly. You can increase your conversions by combining related products, offering gift sets, and BOGO buy one get one free sets. Here we compiled the top 11 product bundling examples of famous brands from that you can get inspiration.

Amazon uses product bundling in most of its products. By adding products made to protect the product, Amazon creates a necessity to buy these products for its customers. It shows the total price of these products when they are also bought together.

Kylie Cosmetics is a brand with many kits involving related products. The brand announces its new collection by creating a product bundle most of the time. For example, the lip blush lip kits of the brand include two kinds of lip products that can be used together. The shades of these two lip products are the same, but by recommending that it would look better if people used lip liners with lipstick, the brand upsells its other products.

The Body Shop prepares this advent calendar for the Christmas season, which can be bought as a gift. Preparing a product bundling for your seasonal campaigns can be great since many people are searching for gift ideas. Including many different products as gifts and a kit makes your products look more attractive.

In addition, you can add new products or those you want to stand out to your advent calendar. The Body Shop also designed Christmas-related gift wrapping for this advent calendar, which made the product packaging more attractive.

Below the headline, short descriptions of the calendar are given, along with how much money people will save if they buy this set rather than buying the products one by one.

Although it might seem like a long product description, The Body Shop properly explains where its products come from and summarizes their specific values. Yet, eCommerce personalization and segmentation are among the top challenging CRO methods to implement.

Luckily, you can use your product performance data to personalize your cross-sell bundles revealing more relevant product combinations. Pro Tip: Switch out single-product recommendations for cross-sell bundles on your product and checkout pages.

Their complementary product recommendations are so on-point shoppers find it difficult to debate paying a price higher than they may have planned:.

A great product bundling idea to get repeat customers is through subscription bundling. Think about how Apple bundles multiple products such as music, TV, and magazine into their bundle. This offers a lot of value to subscribers, keeps them engaged in more than one product, and helps fight subscription fatigue.

Subscription bundles come with doorstep delivery, discounts, and the flexibility of buyers choosing their box contents. Perhaps one of the most successful examples of subscription bundling is NatureBox , the healthy snack subscription brand.

They can cancel subscriptions anytime, and NatureBox will refund the unused balance from their last subscription payment. Among the best product bundle examples feature do-it-yourself DIY bundles, which offer shoppers the freedom to create their own bundles.

DIY bundling marketing works well for several categories including fashion, tech products as well as gifting items. A famous example is this bundle by casual fashion retailer, Culture Kings. The bundle specifies product combinations and volumes buyers can build but leaves the choice of brand, style, and size to them.

The crates are handcrafted and filled with items based on themes like:. Bundle offers get special attention around the holidays, festivities, and sales promotion days like during Black Friday and Christmas. You can also offer year-round bundles as specially curated, discounted bundles with a countdown timer for urgency.

Check this out! All curated bundles offered at specific times of the year—having good value and deadline-based—are seasonal bundles. This is a great of a seasonal bundle from Amazon retailer, Nap Inc. Use inventory clearance bundling to launch new products. You may also bundle new products with surplus or stagnant inventory as a mixed BOGO bundle.

They use inventory clearance bundling to offer a bundled selection of compatible parts into their drone DIY kit. The kit enables buyers to follow instructions on a manual to build their drone by assembling the parts.

Kitting slow-moving replenishable SKUs with bestsellers is also a good practice in inventory clearance bundling—this refreshes your product offering or presentation. Keen to make your eCommerce products stand out through relevant descriptions? Read How to Write Product Descriptions: 11 Proven Ideas with Examples.

The bundling of favorite items —and this can help you share your product bundle pricing advantages with your customers. Often they are just one product in multiple numbers - an in-between with a long subscription model on one hand and a one-time purchase on the other.

This is a great tactic if you want to establish loyalty in your customers. In the above example, notice that no matter how many bottles a shopper buys, they are essentially consuming a bottle per month. However, the more they buy at a time, the better the price advantage they can enjoy.

Anyone who is a netizen and prefers shopping online will know most eCommerce businesses bundle products to create a win-win situation. This is where gamification comes into the picture. It is a technique you could use to turn bundling into an exploratory and joyful process just as Lush Cosmetics does.

To have a shopper avail a gift box with freedom of customization represents one of the best product bundle examples.

They have at least two gift box options, which in our opinion, comes with straightforward benefits:. The explanation and detailing demonstrate legitimacy and credibility.

Staff edition bundles help in:. According to a Ypulse study , limited edition products are a favorite among the Millennials and Gen Z demographics. The limited-edition bundle induces FOMO. The strikethrough pricing increases the perceived benefit of the product. The visitor count looking at the product creates a sense of urgency to act.

Every product bundling failure or success can improve your understanding of how to give buyers a better brand experience. If certain products sell better on Amazon or other channels you sell from, but you want to drive growth for a new or underperforming product through that channel , bundling can help.

You might use products with high-profit margins for your bundling offers that include free shipping. Bathorium encourages customers to purchase its bundle by adding a free shipping incentive—It also displays the free shipping information prominently below the CTA as well as the header.

Adding a bonus product makes the bundle more lucrative. Plus, value-focused bundles do wonders for your inventory control and revenue. For instance, in a Harvard Business Review study, simply bundling two products of a wide value margin to improve conversions of the cheaper one will undervalue the expensive product.

A straightforward solution is to establish the net revenue you make from selling each product at its original price.

This is your gross margin. Once you know your gross margin, you can decide on the bundle pricing discount. Shoppers are attracted by benefits. Naming the product bundle after a benefit will improve the chances of customers purchasing it. Adding bundled products at checkout is a great option to boost eCommerce sales.

It helps customers see the opportunity to complete the purchase and get extra benefits from completing their purchase. Again, you can introduce the bundle on a new page after the customers click on checkout.

It can offer product recommendations that can make their total purchase even more valuable.

Examples of product bundling include offering a package of two or more different products together, such as a printer and ink cartridges, at a 12 Product Bundling Examples · Wendy's, for example, has a “2 for $6” bundle in which customers can choose 2 items for $6. · Pella, which JRINK – Mix and match bundle practice JRINK is a great example of a mix and match bundle sale. Build a 6-Pack is an ongoing promotional campaign that allows

Download the latest Sample Packs, Music Samples, Loops + MIDI Melodies for Hip Hop, Trap, Soul, Drill, Lofi, RnB, Asian, African, Afrobeats and more Examples of product bundling include offering a package of two or more different products together, such as a printer and ink cartridges, at a GRAMMY AWARD WINNERS · Bundle Deals · As SEEN in · Sample Libraries: Sample bundle deals

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Brass Boutique: Blues Instruments Add to Collection. Weekly deals, freebies, new packs and producer tips! Sign up to our free newsletter and receive loyalty points to spend! Content Partners:. Login and Registration Form. Login Register Registered Customers. If you have an account, sign in with your email address.

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