All too often, in a bid to recoup investment or to beat off the competition, brands rush new products to market with testing whether it resonates with consumers, or indeed whether the product is something that people actually want.

But, even the most experienced decision-makers struggle to make the right calls without input from their target audience. With a product concept test, you can gauge customer sentiment and find the proven winners in a pool of different product ideas. Product testing gives your target audience a range of options and asks them to provide feedback on each one.

With product testing, you can compare metrics like purchase intent, quality, and value to find out which product concepts customers like best. Get your concepts vetted by your target audience first.

Drawing on those insights, you can craft products that will resonate, sell and engender loyal customers. Sometimes described as consumer testing or comparative testing, product testing is the process of measuring the properties or likely performance of products among a target audience.

By asking for audience feedback on your product concepts before moving forward with a launch, you can identify successful product ideas right off the bat.

This ensures that you commit money and resources to the right projects. You can use product testing to reach a number of different goals:.

Determine whether a new product development program is on track. The most successful products are tested regularly throughout the development process in order to demonstrate proof of concept and to make sure that the final product is exactly what the customer wants.

Decide suitability for end use. Introduce your product to the customer. One of the biggest causes of product failure is the failure to adequately communicate the purpose of the product to the market. Product testing can help ensure that consumers understand what your products will do for them, and which products offer them the best value.

Solve problems with current products. Product testing can help to avoid costly errors or oversights by having the end user try out the product and send that all important feedback. Increase consumer protection. So, before you advertise your product as the cheapest, fastest or best in class, test it with your target audience.

Identify potential cost savings. The cost of developing or redeveloping products can be tremendous. By testing your product before it reaches the market, you can make sure that every penny of your research and development adds value.

When you use product testing, you take on a product launch with 4 major advantages:. Momentive, the makers of SurveyMonkey, offers solutions to help improve your product experience—from concept testing to product optimization.

For accurate and actionable results, follow these 4 steps:. To make sure your survey results are useful, choose products in a similar stage of development. To make the testing process more manageable for you and your respondents, limit the number of stimuli in your survey.

The maximum number of stimuli you should include in your test depends on whether you plan to use a monadic survey design or a sequential monadic survey design.

A monadic survey design divides up your respondent pool and presents each respondent with a survey asking for feedback on a single stimulus. So, if you have a sample size of respondents, you ask of them about one product option and of them about the other.

This survey design lets you ask more questions about each stimulus, which lets you figure out more about how individual features resonate, and which shortcomings might prove difficult in the future. This can prove expensive and it might not be as easy to execute. A sequential monadic survey design presents every respondent with the same survey that asks for feedback on multiple stimuli.

This type of design lets you target a smaller audience than a monadic design, which makes it more cost-effective.

Learn more about the pros and cons of each design, and how you can set them up in SurveyMonkey. What makes a good product? The metrics you choose to measure will help you decide.

If you want to know whether your audience finds a certain feature useful, for example, you might ask about the innovativeness, relevance, and value of that feature.

In general, these are some key metrics you might want to include in your survey:. The relative value of each metric you measure depends on your goals for the product.

If you want a product that will sell well, purchase intent may be the most important metric for you. We suggest using the Likert scale to test your metrics. This scale is simple and intuitive for respondents, offers consistent choices, and makes it easy for you to analyze results.

How innovative is this product? Resolve this issue by including a forced-answer question that asks respondents to choose their favorite product from all the options at the end of the survey. The results of this question will also help you rank the importance of each metric to the overall likeability of your product.

For example, if respondents consistently choose the product with the highest value as their favorite, you can assume value is a key value driver for your target market.

You might also want to include screener, category, and demographic questions in your survey. Your target audience can help you decide which product concepts are worth pursuing and which you should set aside.

There are 2 ways to get feedback from this group of people:. You can use Top 2 Box scores to make your data clearer and your findings more pronounced. It groups together positive and negative responses to each question into a single percentage, which is easier to compare. You also need to look at open-ended responses.

Our word cloud feature can make them easier to grock. This is the time to ask respondents to choose between several very different product concepts, for example. During the growth stage, you may be looking for more nuanced feedback on your product concepts. This is the time to ask respondents focused questions about new product features or niche alternatives to current products, for example.

By following a set of best practices for product testing, you can get better feedback from your respondents. Here are 5 things to keep in mind:. Search in all templates. Product Testing Survey Use Template. FORM PREVIEW. Use Template. Shared by LindaJohansson in Survey Templates.

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What are survey templates? Where can I find survey templates? What types of survey templates are available? Are survey templates customizable? How can I use a survey template?

Can I create my own survey template? Content Testing. Copy Testing. Feedback Survey. Idea Validation. Satisfaction Survey. Usability Testing. Wireframe Testing. Suggest a template.

PRO Get fast product feedback. Get fast product feedback Bring user insights to future product iterations. View this template. Get fast NPS feedback Collect insights to understand user satisfaction and brand perception.

PRO Deep dive into NPS feedback. Deep dive into NPS feedback Grow customer satisfaction and positive brand perception insights over time. PRO Test new feature satisfaction.

Test new feature satisfaction Pinpoint any challenges users may have that require attention and iteration. PRO Run a pricing sensitivity survey. Run a pricing sensitivity survey Adopt the Van Westendorp pricing methodology to determine price preferences.

Validate product-market fit Get product feedback and identify when to take growth action. PRO Test feature usability. Test feature usability Feature usability template. Run a product satisfaction survey Measure how satisfied users are with your product.

Discover more. Templates for product teams.

A product testing survey is a customer feedback survey that allows clients to review a product before its release. Whether you're a startup or a seasoned Capture valuable insights on product concepts, features, benefits, market fit and user appeal with these product testing survey questions The easiest way to test is by sending out customer feedback surveys. You can use a free tool like Typeform to collect product concept feedback

A product testing survey template helps to gain useful customer insights, understand products' competitive strengths, and reduce the risk Product testing is the process of gathering feedback directly from customers or potential customers about a product. The feedback can be through informal The easiest way to test is by sending out customer feedback surveys. You can use a free tool like Typeform to collect product concept feedback: Product testing feedback

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Product testing feedback - A product evaluation survey is an easy and effective way to collect feedback from respondents that are likely to become customers. What kind of survey questions A product testing survey is a customer feedback survey that allows clients to review a product before its release. Whether you're a startup or a seasoned Capture valuable insights on product concepts, features, benefits, market fit and user appeal with these product testing survey questions The easiest way to test is by sending out customer feedback surveys. You can use a free tool like Typeform to collect product concept feedback

We are an award winning product design consultancy, we design connected products and instruments for pioneering technology companies. Product testing survey template to help you gain customer insights. Reading time 8 mins. Key Points. Ready to start developing your new product? Call us for a quote!

Get in touch. Last updated May 17, When should you use product testing surveys? Appeal: Do customers find its aesthetic design enticing? If not, which features did they find unattractive? Innovativeness: What is the primary benefit that stood out?

Which features do they feel the most uncertain about? Usability: Which features were the easiest or the most intuitive to use? Which were the most challenging or confusing? Which problems are they using it to solve? Purchase Intent: Do people want to buy your product?

What other solutions would they consider? How would they feel if the product disappeared from the market? Quality: Does your product seem high quality? Value: Is the product good value, and which aspect e.

How to use our customer feedback survey. Product testing survey template. Email surveys also have a higher participation rate when personalised and incentivised, e. Send a code with an invitation to the survey, or send the questions directly in the text.

As with emails, this works best when personalised and incentivised. URL link survey: A highly versatile and efficient way to distribute your surveys as they can be embedded into an article, shared on social media, or printed out.

Did you find this product testing survey helpful? We hope so! Comments 0 Comments. Submit a Comment Cancel reply Your email address will not be published. Get the print version. Download a PDF version of our article for easier offline reading and sharing with coworkers.

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Read more about cookies. The obvious advantage of interviews is that you gain more detailed, qualitative feedback from the participants. One-on-one interviews are excellent for uncovering user needs and understanding how a product is being used in the real world. This type of feedback is incredibly valuable as it allows brands to see first-hand how their products are being used and identify any potential issues.

Lastly, another popular option is telephone surveys. They work much in the same way as online questionnaires, except testers are able to provide more detail in their answers, and researchers can ask probing questions to elicit more information.

This feedback method is beneficial for getting insights from hard-to-reach demographics who might not be able to deliver online responses. It also removes some of the potential bias issues that come with trying to give honest feedback to someone in person.

Home use product testing delivers various benefits to brands , but the feedback-gathering process can be daunting. We have over 25 years of experience conducting in-home product testing for various brands and products.

We can tailor both the testing and feedback methodology to your specific needs to deliver the insights you require. We would love to hear about any upcoming projects big or small, either for an informal chat or full briefing…….. Established in , Wirral Sensory Services conducts sensory and consumer research for the food, beverage and household product industries.

Become a Taster Contact Us. Which Feedback Methods Are Available with Home Use Product Testing? Home Home use product testing offers brands developing products numerous advantages. Here are four of the most popular methods: 1.

Online Questionnaires One of the cheapest and easiest ways to gather feedback and intelligence from a home use product test is via online questionnaires. One-on-One Interviews Another option for researchers is conducting one-on-one interviews with the product testers.

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