DeGeneres was focused on taking selfies and document the in-between of the gala while sharing its best moments. With whom? With its That was how a multitudinous selfie was reached as the product of chance. In fact, the photo was taken by Bradley Cooper because he had the longest arms.

However, not everything was sending the photo. Samsung achieved that the million RTs that were made in just over half an hour continued until becoming the most shared tweet in history. For this, they dedicated efforts in social media to promote and amplify the tweet, turning it into a meme and encouraging the humorous versions that were made in the following days.

The only objection to this case was that, after finishing the ceremony, Ellen DeGeneres continued taking selfies in the backstage but now with her personal mobile, an iPhone.

This laid on the table a subsequent debate about the hiring of influencers who are actually not clients of the brands they advertise. One fact worth considering is that the most shared selfie in history had its origin in a television broadcast, which is something somewhat usual among the most impressive online marketing projects.

The combination of television with social media guarantees a huge success. As also demonstrates the iconic jump of Felix Baumgartner with which he achieved three records. Red Bull squeezed the marketing of extreme emotions. That is why supporting this initiative allowed them to enter many television stations around the world and, subsequently, continuing taking advantage of the pull on YouTube.

His jump has already been seen by more than 41 million users. The Blair Witch Project is a film that used a special promotion before social media was born.

However, it still managed to become one of the great virals in history. As explained in its Wikipedia entry, the film tells the story of three young filmmakers who disappeared when they were filming a documentary about a urban legend.

The movie claims that the three young men were never seen again. However, their equipment was found years later. The interesting thing was the way to advertise and promote the film. The rumors that sustain the film became credible when they were backed in digital forums and low budget ads.

At the other end is another of the great examples of online marketing, but this time it is an advertisement shot as if it were a movie.

TNT stars on it along with the agency Duval Guillaume Modem. And it is not because of nothing. In less than 24 hours after it was published, it obtained more than 10 million views on YouTube and another million on Facebook. So when being pressed by one of the pedestrians it launches a chain of events that turn the place into the scene of an action movie.

The campaign was created to be launched in all media in Belgium, but it was not necessary. It had such a huge impact that it immediately spread. In fact, it currently has more than 54 million views and it keeps growing. During the Christmas campaigns it is common for many companies to try to offer creatives that tend to become the hit of the season.

One of the most memorable was iJam, a successful campaign by Shackleton agency that mixed a very traditional product, ham, with the aesthetics and marketing concepts of Apple.

The key to becoming a viral that crossed borders was to parody and sell the ham as if the campaign had been designed by Steve Jobs himself.

For this, a web page was designed as well as a humorous video that was posted on YouTube. Interestingly, according to those responsible for the agency, the largest investment was the transport of shoulders with packaging similar to those used by Apple for its products, which included ham and a CD.

The video was released in by McCann, and it is a campaign for Metro Trains Australia. It was created with the aim of raising awareness about the danger of train tracks, as at that time, there were many cases of deaths due to lack of precaution on the tracks.

The video shows characters dying in silly ways until they reach the deaths caused by not respecting the railroad tracks. And it caught the attention of its target audience. It managed to get out in all the media in Australia and soon after, in the media around the world. In fact, deaths because of these causes were reduced by thirty percent in Melbourne.

It currently has almost million views on YouTube. Its impact has been so great that an app was created to play with its personal characters. In addition, in it became the most awarded advertising campaign in the history of the Cannes Film Festival with 18 Golden Lions.

In Antevenio , we have an internal professional team that is in charge of managing in real time your display advertising campaigns, programmatic buying RTB , e-mail marketing, search engine marketing, social media and video advertising.

Canva's Design School provides value to its users by teaching them how to create engaging images with minimal design experience and without complicated software. It also does a great job of showing all the design possibilities Canva has to offer.

Theresa Van Dam is a hairstylist and owner of the Fantastic Sams Salon in Lenox, Illinois. Her TikTok account is famous for her skits that show how she deals with rude customers — all of whom she calls "Karen.

Her content is often praised for being relatable to anyone who has ever had to deal with unruly customers. This relatable approach to content works because while TikTok users come to the account for laughs, they are also shown videos of her excellent work as a stylist.

Her TikTok now has 4. Girl With The Dog's is a YouTube channel run by a professional pet groomer named Vanessa, owner of Perfect Pooches Dog Grooming in Ontario Canada.

The channel features excellent content marketing by providing entertainment for viewers while also showing off her skills as a groomer — I mean, who doesn't like to see dramatic huskies screaming at a little blow dryer?

As a result of her content marketing efforts, Vanessa's channel now has 1. She was also able to raise enough money to donate to animal sanctuaries.

Crunchyroll is a U. One of the ways Crunchyroll markets itself online is through YouTube via its Crunchyroll Collections channel.

Crunchyroll Collections hosts clips and compilation videos of highly searched moments from popular anime. This type of content marketing engages viewers, keeps the brand at the top of search results for popular anime, and shows how broad the company's catalog is — encouraging viewers to subscribe to its streaming service.

Notice there is even a button in the channel's banner that viewers can click to start a day free trial if they want more content. Image source. Chewy is an online retailer of pet products that has found a unique way to promote its different products. Chewy's YouTube channel is full of advice regarding pets, training, and animal health.

It also features educational videos, like "A Day in the Life of a Special Needs Cat Rescue and Sanctuary. In most videos, Chewy provides valuable information while tying in their products.

For example, in the video "How to Introduce a Dog to a Cat," the company lists the materials needed to introduce the two animals — showing all the different products they sell. Furthermore, the description of the video includes a link to a post on the company's blog that gives more information.

The blog post also provides links to where pet owners can buy the materials they need off the official Chewy website. This encourages viewers to visit its website and make purchases.

Anime has become more popular over the years, and many streaming services are cashing in on the trend — including Amazon Prime. But how does Amazon stand out among the stiff competition of Crunchyroll, Netflix, and Hulu?

It started by partnering with actress and content creator Cheyenne The Geek to create a web series called The Anime Club. The Anime Club gives anime recommendations based on genre and tackles different topics often referenced in anime. All the anime Cheyenne references are available to watch on Amazon Prime, encouraging viewers to subscribe to the streaming service.

UN Refugee Agency's "Forced to Flee" Podcast. The UN Refugee Agency's Webby Award-nominated podcast helps raise awareness for refugees by telling their unique and heart wrenching stories. This form of content marketing is compelling, leaves the audience with a better understanding of a refugee crisis, and shows the importance of agency's work.

The Washington Post's TiKTok takes a comedic approach to history, news, and politics — appealing to its 1. The account also links to the Washington Post's website.

Jackson Galaxy is the former host of Animal Planet's "My Cat from Hell," a show that cat owners get along better with their unruly cats. Now, he has a website where he sells cat products and consultations. To help promote his work and establish himself as an expert, Jackson runs a YouTube channel where he answers common questions regarding cats and cat ownership.

In these videos, he provides advice, promotes his book, and showcases the products he has on his website that can help cat owners. You Suck at Cooking. You Suck at Cooking started off as a funny YouTube channel that showed people help to cook simple meals.

Years later, the channel is still hilarious but is also used to promote the host's cookbook. The channel's dry humor, random skits, and running gags help it stand out from other online self-help cooking resources.

One of the many reason's Warby Parker stands out from other online glasses retailers is its fun and eye-catching no pun intended email marketing campaigns. In the example below, Warby Parker welcomes summer vacation with its bright crystal-themed glasses eyewear.

The calls to action in the email are easy to spot, the colors are bright and fun, and the company's social media accounts are clearly presented. If you make it easy for people to share something interesting with their network, then they're much more likely to do so.

Embedding a "click to tweet" button that automatically shares quotes or statistics from your article is an effective way to do that. For example, this blog post that I wrote for Content Marketing Institute is the most widely shared guest blog post I've ever written:.

Months after publication, I still get daily Twitter notifications from people tweeting about this article. And the majority of the tweets come from the "click to tweet" option that Content Marketing Institute offers throughout the post.

If you want to start adding "click to tweet" options throughout your website content, check out this free tool. Digital Olympus interviewed over 40 digital marketing experts for one of their blog posts, asking each expert to provide their most effective method for acquiring traffic.

What I most like about this blog post is how Digital Olympus organizes the contributions. At the top of the page, there's a headshot of each expert next to their name.

If you want to read a particular expert's tip, you simply have to click on their headshot and you'll jump down to their quote. There's also an anchor-linked Table of Contents that allows for topic-based searches.

This way, readers can jump to the specific sections that are most applicable to them. Creating a resource page made up of helpful links on a given topic is an effective way to create helpful content. If your business has been producing content for a while, then chances are you have clusters of related content to support the topics around which your business wants to build authority.

For example, oral hygiene company Colgate has over 1, pieces of content related to their broad topic "gum disease. That's a lot of content to sift through, which is why Colgate created a resource page made up of specific sections of gum disease-related content, like "What are the Stages of Gum Disease?

The topic cluster framewor is a highly effective SEO strategy that demonstrates to Google that the content on your website is organized and relevant to searchers. To learn more about this framework, watch the video below.

Some brands have taken this approach to the next level by creating a multi-page masterclass or guide that links together like-themed pillar pages.

A pillar page is a website page that covers a topic in-depth and links to a cluster of related content, also known as a cluster. One of my favorite examples of this is Moz's Beginner's Guide to Content Marketing. Moz creatively puts a chapter list at the start of each page that links out to more specific content marketing-themed pages within the topic cluster.

Additionally, using an anchor-linked chapter list is an effective way to connect the cluster together — it provides value to the reader while passing authority through to each pillar page. Marketing automation is a combination of software and strategy.

With marketing automation, businesses can target prospects and customers with automated messages across multiple online and offline channels including email, text, web, and social media.

Online marketing is the practice of leveraging web-based channels to spread a message about a company's products to its potential customers Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to With digital product sampling, businesses can target specific consumer groups and demographics. Using this novel method of marketing, brands get

Online sample marketing - 15 Digital Marketing Examples to Inspire Your Strategy · 1. American Express: Building Authority · 2. Airbnb: Focusing on User-Generated Content Online marketing is the practice of leveraging web-based channels to spread a message about a company's products to its potential customers Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to With digital product sampling, businesses can target specific consumer groups and demographics. Using this novel method of marketing, brands get

There are several types of online marketing that a business can utilize. The most commonly recognized and used types of online marketing include:.

Content marketing is a primary form of online marketing that companies often incorporate into nearly every other type of digital marketing. It involves using content on the internet to increase brand awareness, provide valuable information to potential and current customers, generate leads, and increase traffic.

The primary objective of content marketing is typically to create and distribute relevant and valuable content that attracts a certain demographic and increases the likelihood of turning these viewers into customers.

The following are a few types of content marketing most companies use:. As a result of ranking higher in particular searches, a company may experience increased organic traffic to their website as well as a higher rate of quality leads.

There are several key strategies that companies use to boost their SEO, including:. As you can probably determine from the name, these advertisements then charge your company every time someone clicks on them.

For example, you may create an ad for your website using Google Ads. Google then displays this ad on search results for a specific keyword of your choosing. In return, you pay Google Ads 50 cents each time someone clicks on the ad and visits your website.

Other common PPC channels include Facebook ads, Instagram promotional campaigns, and Twitter ad campaigns. Email marketing is a popular online marketing tool that companies use for a variety of reasons.

Many companies rely on email marketing to inform potential and existing customers of sales, events, discounts, and new products. Examples of types of emails you may send as part of email marketing include:.

This type of marketing feels more personal to your target audience because you send the information directly to their inbox. That can help you build stronger relationships with your customers and allow you to personalize different messages.

You can send an email thanking them for their purchase and asking how they like the product. You can also use this form of marketing to drive traffic to your website and increase sales.

The most common social media platforms used for online marketing include Facebook, YouTube, Instagram, Twitter, LinkedIn, and Pinterest. Social media marketing has become more important for companies in recent years.

More people than ever rely on social media to learn about new products and nearly three billion users have a social media account. As a result, social media is a prime place to implement online marketing and promote your business. There are both paid and non-paid social media marketing options and how you approach marketing on social media will vary depending on your target demographic and the platforms you use.

Affiliate marketing is when a company provides a marketer with a commission for advertising its products or services. For example, if you are a company that sells house plants, you may work with a house plant blogger. The blogger would promote your products on their blog and receive a commission for every purchase made through their link to your website.

The most common way to pay an affiliate is through pay-per-click, pay-per-lead, or pay-per-sale. This type of online marketing provides benefits for both the affiliate and the company that the affiliate is promoting and can be profitable for both parties.

Related reading: Local Online Marketing: What It Is and How To Use It. However, there are certain steps that most businesses can take to develop a winning online marketing campaign.

These steps include:. Having an easy-to-navigate and attractive website is key to attracting potential customers and keeping them on your page. The design of your website can set you apart from competitors and attract your target demographic.

A clean and user-friendly website can also keep people on your website for longer, which can improve your bounce rate. The better your bounce rate, the more likely your website will rank higher on search engines. Whether you create the website yourself or use a website hosting service, there are different things to keep in mind to attract and retain your target audience, including:.

Keyword optimization involves researching the top keywords in your industry that people search for. That can include frequently asked questions related to the products or services you offer as well as trending industry topics.

Some of the keywords in your industry might include:. Read more: How To Do Keyword Research: An Introduction to SEO. Using the keywords from the previous step, you can create a blog that attracts potential customers to your website. Blogs are one of the many ways your company can perform excellent content marketing.

Blogs most often include trending industry topics to gather the most organic traffic to your site. These can help you develop organic traffic over a longer period and create excellent points of conversion for your audience. We have the tools, resources, and team of creatives to create well-written content that attracts your target audience while increasing your brand awareness.

Wenn man weiß, dass der Ersteller einer Anzeige dafür bezahlt, sie zu schalten, werden viele Verbraucher daraus schließen, dass die Anzeige voreingenommen ist und sie folglich ignorieren. Eine native Anzeige umgeht dieses Vorurteil, indem sie Informationen oder Unterhaltung anbietet, bevor sie zu irgendwelcher Werbung kommt.

Es ist wichtig, deine nativen Anzeigen stets eindeutig zu kennzeichnen. Wenn diese Hinweise versteckt werden, kann es sein, dass die Leser viel Zeit damit verbringen, sich mit dem Inhalt zu beschäftigen, bevor sie merken, dass es sich um Werbung handelt.

Wenn deine Kunden genau wissen, was sie bekommen, werden sie sich mit deinen Inhalten und deiner Marke wohler fühlen. Native Anzeigen sollen weniger auffällig sein als herkömmliche Anzeigen, aber sie sollen nicht irreführend sein.

Marketingautomatisierung verwendet Software, um digitale Marketingkampagnen zu nutzen, und verbessert die Effizienz und Relevanz von Werbung. Marketingautomatisierung lässt Unternehmen mit der Erwartung der Personalisierung mithalten. Sie ermöglicht Marken:. Viele Tools zur Marketingautomatisierung nutzen das Engagement oder den Mangel desselben von Interessenten mit einer bestimmten Nachricht, um zu bestimmen, wann und wie sie als Nächstes angesprochen werden sollen.

Durch diese Einstellung in Echtzeit kannst du für jeden Kunden ohne zusätzliche Zeitinvestition effektiv eine individuelle Marketingstrategie erstellen. Das Konzept von E-Mail-Marketing ist einfach — du sendest eine Werbenachricht und hoffst, dass dein Interessent darauf klickt.

Die Ausführung ist jedoch viel komplexer. Zuerst musst du sicherstellen, dass deine E-Mails erwünscht sind.

Das bedeutet, eine Opt-in-Liste zu haben, die Folgendes tut :. Deine Interessenten sollen deine Kampagne als geschätzten Dienst und nicht nur als Werbewerkzeug sehen.

Noch besser wird es, wenn du andere Techniken wie die Marketingautomatisierung einbeziehst, mit der du deine E-Mails segmentieren und planen kannst, damit sie die Bedürfnisse deiner Kunden besser erfüllen.

Digitales Marketing wurde vor allem deshalb so bekannt, weil es ein so breites Publikum erreicht, aber es bietet auch eine Reihe anderer Vorteile.

Das sind einige der Vorteile. Wenn du eine Anzeige online schaltest, können die Leute sie sehen, egal wo sie sind vorausgesetzt, du hast deine Anzeige nicht geografisch begrenzt. So kannst du die Reichweite deines Unternehmens ganz einfach vergrößern. Digitales Marketing erreicht nicht nur ein breiteres Publikum als traditionelles Marketing, sondern verursacht auch geringere Kosten.

Gemeinkosten für Zeitungsanzeigen, Fernsehspots und andere traditionelle Marketingmöglichkeiten können hoch sein. Auch hast du weniger Kontrolle darüber, ob deine Zielgruppen diese Nachrichten überhaupt sehen werden. Beim digitalem Marketing reicht schon ein Inhaltselement, das Besucher auf deinen Blog zieht, solange es aktiv ist.

Du kannst eine E-Mail-Marketing-Kampagne erstellen, die Nachrichten nach einem bestimmten Zeitplan an bestimmte Kundenlisten sendet, wobei es einfach ist, diesen Zeitplan oder den Inhalt bei Bedarf zu ändern. Wenn du das alles zusammenzählst, bietet dir das digitale Marketing viel mehr Flexibilität und Kundenkontakte für deine Werbeausgaben.

Um zu wissen, ob deine Marketingstrategie funktioniert, musst du herausfinden, wie viele Kunden sie anspricht und wie viel Umsatz sie letztendlich bringt.

Doch wie funktioniert das mit einer nicht digitalen Marketingstrategie? Leider funktioniert das nicht in allen Branchen. Viele Unternehmen kommen nicht dazu, ein persönliches Gespräch mit ihren Kunden zu führen und Umfragen liefern nicht immer vollständige Ergebnisse.

Mit digitalem Marketing ist die Ergebnisüberwachung einfach. Digitale Marketingsoftware und -plattformen verfolgen automatisch die Anzahl der gewünschten Konversionen, egal, ob E-Mail-Öffnungsraten, Besuche auf deiner Startseite oder Direktkäufe.

Digitales Marketing ermöglicht es dir, Kundendaten auf eine Art und Weise zu sammeln , wie es Offline-Marketing nicht kann. Die Daten, die digital gesammelt werden, sind oft deutlich präziser und spezifischer. Stell dir vor, dass du Finanzdienstleistungen anbieten und Sonderangebote an Personen senden möchtest, die deine Produkte gesehen haben.

Du weißt, dass du bessere Ergebnisse erzielst, wenn du das Angebot auf das Interesse der Person ausrichtest, also entscheidest du dich, zwei Kampagnen vorzubereiten. Die eine ist für junge Familien, die sich deine Lebensversicherungsprodukte angesehen haben, und die andere ist für Millennial-Unternehmer, die deine Angebote zur Alterversorung in Betracht gezogen haben.

Wie sammelst du alle diese Daten ohne automatisiertes Tracking? Wie viele Telefonaufzeichnungen würdest du durchgehen müssen? Wie viele Kundenprofile? Und woher weißt du, wer die Broschüre, die du verschickt hast, gelesen hat und wer nicht? Durch digitales Marketing kannst du mit deinen Kunden in Echtzeit kommunizieren.

Noch wichtiger ist es, dass sie mit dir kommunizieren. Denke an deine Strategie für die sozialen Medien. Es ist großartig, wenn deine Zielgruppe deinen letzten Beitrag sieht, aber es ist noch besser, wenn er kommentiert oder geteilt wird.

Several brands took advantage of the situation to launch creativities about what happened. However, it was Oreo the most creative brand as a consequence of the above image that they published on Twitter.

And it not only worked on social media, as it spread to mass media. In fact, the creative team was gathered when the blackout happened and knew how to approach the situation as an opportunity to take advantage of. This example shows that creativity will always be valued. Either in an unexpected situation that has been taken advantage of or in a campaign prepared beforehand, like the one LG launched while taking advantage of the lifts of a well-known business center to show their new monitors.

The campaign tried to show the clarity of the LG screens and the realism they produce in the mind of the viewer.

So much, that they released this original video. Always emphasizing realism, LG replaced elevator floors with screens. In this way, as they were lit and displayed images, it seemed that the elevator was plummeting. The video has more than 26 million views on YouTube.

Fear generates impact, and the impact makes the brand be remembered. The key is to look for the most unexpected places. Therefore, LG continued with this dynamic and launched more videos of this type.

From then on, multiple actions were carried out. However, one of the elements that marked a before and after was the video created by Will. And, interestingly, it was not organized by the managers of the Obama campaign. In fact, the song was uploaded on YouTube. The only thing that the campaign managers did was to help its dissemination.

Today, it exceeds 25 million views. In the campaign, it is observed how a group of people dance in front of a mirror that shows them as babies. Everything revolves on the basis of youth. And all that was supported with catchy music and an exercise in creativity that puts the smile in the mouth of anyone who sees the video.

This viral video is the continuation of a first part that also achieved a great impact. However, the latter even included an application for users to create their own images as babies.

The Oscars ceremony was sponsored by Samsung. In fact, the brand invested 20 million dollars in the event. Among other actions endowed by the presenter, Ellen DeGeneres, with the help from a smartphone of the Korean company. And so the boom came. DeGeneres was focused on taking selfies and document the in-between of the gala while sharing its best moments.

With whom?

Welcome to our comprehensive guide, where we'll explore 15 inspiring real-world examples of successful digital marketing campaigns across a range of Digital marketing is a means of promoting and selling products and services through the internet, mobile devices, social media, search engines Digital marketing strategy examples · 1. Apple #ShotoniPhone · 2. Nike Air VaporMax · 3. BuzzFeed email marketing · 4. Airbnb host guidebooks: Online sample marketing

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