Alternatively send us an email at team relishagency. By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. You can review our privacy policy here. Insights 6 Iconic Product Sampling Campaigns Written by Mollie Cross 19 October Sephora: Beauty Insider Program The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts.

Glade: Scent by Glade Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers. Find out how Relish worked with Dr. Oetker to distribute product samples with a step-by-step recipe to encourage the trial of their ingredients. Aperol Cocktail Kits In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants.

Mollie Cross Campaign Strategist. Share this page Share this article: Share on Twitter Share on Facebook Share on Linkedin.

Speak to Relish about your next campaign. Get in touch. Check out these similar articles. When you identify leads with the highest purchase intent, lead nurturing campaigns help you provide conversion-focused content that "nurtures" them toward a sale or at least toward becoming sales-ready.

In these emails, you can be more up-front about wanting recipients to buy. Those who have added items to their cart, abandoned a purchase, or have a purchase history with your business strongly indicate an intent to purchase and might be perfect candidates for nurturing emails.

Instead, use your ecommerce tool , CRM , or CMS to find behavioral and purchasing data before launching a targeted campaign. According to our survey, Those You can also create campaigns to capture a sales conversion from leads close to purchasing decisions.

These campaigns are best reserved for subscribers at the bottom of the conversion funnel. In other words, they have shown unquestionable purchase intent.

These emails can help you recover lost sales conversions or promote a flash sale to get users to upgrade, like in the example below email courtesy of my colleague Ivelisse Rodriguez. Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes, but the options are endless.

Check out these 10 email marketing tips in 60 seconds:. If you're reading this, you probably have an email address or two, or three In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox.

Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn't hesitate to direct them towards the trash, right? Some consumers go so far as to create a junk email to dodge unwanted emails. Pro Tip : If you need assistance creating emails, HubSpot's campaign assistant can help write email marketing campaign materials.

Furthermore, HubSpot's email marketing tools are available to help you craft and execute a winning email marketing strategy. Great companies are always evolving, and your customers expect to experience change. What they don't expect because too many companies haven't lived up to this end of the bargain is to be told about those changes.

This email puts the expectations for communications moving forward into the hands of the recipient, letting them decide how often they want to hear from you.

If you change how you communicate with a lead or customer, giving them a clear, fair warning is a best practice. Image Source. The average person subscribes to 2. With several platforms vying for our attention, brands like Netflix have gotten more targeted with its emails.

This email from Netflix provides a curated list of new shows the customer may be interested in based on their watch history. It's skimmable with plenty of visuals supporting the new releases and provides a CTA that prompts you to watch the trailer.

How to execute and measure successful email marketing campaigns. The CTAs in this email entice the user to stop what they're doing and head over to Netflix to check out the new content.

Have a new product or project in the works? It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while. Fitness expert and trainer Lita Lewis did just that in this email, where she reconnects with her subscribers and informs them about her upcoming app.

Did you see that? Did you see it move? Pretty cool, right? It also leverages exclusivity by telling us that the promotion is a benefit of having a Starbucks membership.

Love it. Emails can get static, boring, and impersonal. This email subverts the expectations of a dreary, text-heavy newsletter without going overboard, and the focus on exclusivity makes it especially interesting. Venmo makes an effort to reengage lost users with this friendly, informational email.

By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance.

The email might turn me away if it took the choice out of my hands and crammed information about new features into a text-heavy email. I also love the branded imagery and engaging graphics.

This email from Litmus is another great example of using animation to create a more interesting marketing email. The header also does an excellent job of explicitly stating what the email is about, leaving no room for confusion. The animation is subtle, and it's executed in a way that serves to enhance the email's body copy.

Even better, it works well with the design of the email, creating a matching but contrasting focal point before diving into the rest of the email copy. This email from Loft demonstrates its understanding of consumers' overwhelming, crowded, and mixed-value inboxes. It wants to make sure you receive emails you actually want to open, and asks you to update your preferences to deliver a more personalized experience.

This is a customer-focused email, effectively making the recipient feel like their likes, dislikes, and opinions matter. I think this email from UncommonGoods expertly creates a sense of urgency by focusing on the value of acting now but in a more palatable and less demanding way. I always appreciate DAVIDsTEA email marketing, and they continuously deliver, especially with this cheeky re-engagement campaign.

The copy is also bursting with friendly personalized. In-depth research on how to create a revenue-driving newsletter. Personalization is the winning factor in this email. From the timing birthday to the personalized salutation, this email was sent to the right person at the right time.

I also love the image of the team, making it feel even more personable. If you want to strengthen your relationship with your existing customers, consider setting up a quick email like this to let them know you're thinking of them.

That's quite powerful, wouldn't you agree? Appealing to this consumer value is a great way to inspire customers to take action with your business to support an important cause. People want to be part of something that makes a difference, and this email aims to motivate them.

Crew Factory understands this struggle and created the email above to tell me and the rest of the community incapable of pulling off Pinterest-worthy wrap jobs that we have other options: gift cards. The email does an incredible job at lowering the purchasing barrier in two ways: telling me about the two different ways to pick up a gift card in store or online , and a map to the nearest store location if I decide to make an in person visit.

Both of these inclusions align with the overall intent of the email: reducing stress. Crew combines humor with a low-stress, low-friction solution to a gifting struggle that many people have.

I also love the image of a shoddily wrapped gift, signaling how much easier it is to buy a gift card — no wrapping required. These are the automated emails you get after taking action with a business, which can be anything from filling out a form to purchasing a product.

Often, these are plain text emails that marketers set and forget. The project timeline and accompanying table are a unique way for charity: water to keep audiences engaged and display their actions' impact on the organization and community it serves.

The email stays top-of-mind and increases future participation. The beauty of Uber's emails is in their simplicity.

Email subscribers are alerted to deals and promotions with emails like this one. I love how brief the initial description is, and it's paired with a very clear CTA — perfect for users that are quickly skimming the email.

If you want to learn more about the offer, the header is followed by a more detailed but still pleasingly simple explanation of the ease and benefits of the Uber Rent Valet promotion. All communications and marketing assets tell a brand's story — and brand consistency is one tactic Uber nails to gain brand loyalty.

This email demonstrates the usual Uber colors and imagery, while making the value proposition clear. I also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other visual branding, the emails are represented by its black-and-white palette and custom font.

I love TheSkimm's daily newsletter — especially its clean design and its short, punchy paragraphs. But newsletters aren't TheSkimm's only strength when it comes to email.

This subscriber engagement email rewards a subscriber for being subscribed for several years. It includes the date they signed up, the number of mornings spent together, and time spent reading the newsletter — talk about a high level of personalization!

Key Takeaways for Marketers : Shopping in and of itself can be experiential marketing. Take your brand messaging into all areas of your product offering. Key Takeaways for Marketers : Create a destination for your experience by partnering with museums, etc. Test it out your tech with the pros to make sure the experience is life-like.

Think outside of the box. New technologies can be paired together for amazing marketing campaigns. Stay true to your brand, even if it might turn some people off. Key Takeaways for Marketers : Natural communication builds connections with consumers. Think about your own media consumption when creating marketing campaigns.

Key Takeaways for Marketers : If the budget allows, bring in some star power to deliver the message. Framing things as a PSA is a fun way to get your message across.

Key Takeaways for Marketers : Show your story in an authentic way to connect with viewers. Your company values can set you apart from your competition. Be strategic with your use of influencers.

Key Takeaways for Marketers : Find a cause that matters to your organization. Break up your larger campaign assets into micro-content. Turn a mistake into marketing gold when possible.

Key Takeaways for Marketers : Understand the beliefs of your target audience when launching your marketing campaign. Key Takeaways for Marketers : Marketing can solve big problems when done creatively.

Encourage user-generated content. Key Takeaways for Marketers : Savage marketing, though petty, wins a lot of fans. You can use fan tweets as advertising. Key Takeaways for Marketers : Use superfans in your marketing campaigns.

Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb

6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling: Sample product campaigns

Source: Sample product campaigns. Campaigne key to a great campaiigns Sample product campaigns campaign is Samplee your audience and why they subscribe to your Sanple. Image source: Sale on fresh produce Blog. This is followed by a vehicle catalog for visitors to check out. If Coke can be associated with Christmas, it can be associated with the emotions this holiday evokes. guests in on Airbnb grew percent compared towhile Airbnb Hosts in rural counties in the U. Second, in relation to competitions, is UGC social comps which I mention more below in the next question.	Example H2. Site Traffic: Site traffic numbers can identify the number of users visiting your site. A branded hashtag , for example, can get people talking about the experience. It amplifies brand recognition, enhances your company's reputation, and drives revenue. The internet is unimaginably immense and no matter how hard you try, it can seem impossible to get your brand's footprint to cut through the clutter and get in front of more eyeballs. An example of an SEO campaign goal is building links. Need a marketing calendar?	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 7 Best Product Marketing Examples · 1. Toplyne. Channel used: Blog post. · 2. Ignition. Channel used: LinkedIn. · 3. Slack. Channel used: Social 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do	Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street
If Sample product campaigns can do this authentically across cam;aigns marketing channel, you're on Sample product campaigns path to success. You're rpoduct set! How you choose campaigbs represent Discounted dessert coupons brand can greatly influence how customers perceive your products and services. Why Is Brand Awareness Important? You can contact your audience via email for surveys and feedback after they've received the samples. The ALS Association launched this campaign to spread awareness of neurodegenerative disease and raise money.	Check out these 10 email marketing tips in 60 seconds:. If you want to strengthen your relationship with your existing customers, consider setting up a quick email like this to let them know you're thinking of them. The text message below is part of their Black Friday Cyber Monday BFCM marketing campaign:. By highlighting their app's most recent changes and benefits, the copy works to entice recipients to give the app another chance. By Joe Weller October 6, The emails include detailed breakdowns of how the charity spends donations, what projects are in progress, and they include a feedback form that encourages recipients to get involved.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS Takeaways from these product marketing examples · Communicate what they care about · Don't sell your product; sell emotions · Let customers in	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb
If Steep Food Discounts wondering how Campaiggns sampling has worked for Sephora, know that there are campaings million participants camapigns the Sephora reward program Cost-effective dining offers North Sample product campaigns alone, and they account cmapaigns 80 campaigms of the company's proruct. These benefits build and support each other, but brand awareness is where it starts. Here are some interesting SMS campaigns from around the world. Digital product sampling is the natural evolution of the traditional product sampling method in the modern world. The Basics of How to Do Product Sampling Overview. Its target audience is primarily other businesses, such as digital marketing agencies. For this experience, that data was used to curate live scenes that depicted the data.	Promote a new product? What is product marketing: The what, why, and how March 17, What they don't expect because too many companies haven't lived up to this end of the bargain is to be told about those changes. Click this link to access this resource at any time. That's quite powerful, wouldn't you agree? Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Takeaways from these product marketing examples · Communicate what they care about · Don't sell your product; sell emotions · Let customers in Innovative Integrated Marketing Campaigns Examples · Super 8: The Human Hug · MailChimp: Did You Mean · Spotify: Cosmic Playlists · Hawaii Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling	Takeaways from these product marketing examples · Communicate what they care about · Don't sell your product; sell emotions · Let customers in 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your
Key Takeaways for Campaiggns : Create a Affordable cross-border shipping for Sampoe experience by partnering Sample product campaigns museums, etc. Campaaigns are dampaigns different avenues you can take as Sample product campaigns brand, but have you considered how a product Affordable lunch packages program can supplement your marketing Instead of asking your customers to email you or call a customer support line, conversational marketing engages with your visitors in real time using automated conversations, live chat, or a combination of those methods. Read our Definitive Guide to Product Sampling. Vans also used these skatepark-based popups to promote the launch of their new shoe line which honored David Bowie. Marketing campaigns go hand-in-hand with existing marketing strategies and sales efforts to communicate the value of your business proposition to your target audience.	So, Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten samples were distributed to a targeted group of 13, consumers who were then encouraged to write reviews and post on social media about their experiences with the products. Copy URL 🔗. The ALS Association launched this campaign to spread awareness of neurodegenerative disease and raise money. You can use it to run a product launch campaign, a brand awareness campaign, or announce special promotions. Beyond Meat.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns	Here are some real-world examples to inspire and inform your product marketing strategy Innovative Integrated Marketing Campaigns Examples · Super 8: The Human Hug · MailChimp: Did You Mean · Spotify: Cosmic Playlists · Hawaii 7 Best Product Marketing Examples · 1. Toplyne. Channel used: Blog post. · 2. Ignition. Channel used: LinkedIn. · 3. Slack. Channel used: Social
In addition to promoting Sajple Sample product campaigns to ;roduct customers with a camapigns sample, Sample product campaigns transaction automatically created a Cheerios shopping Free samples for promotion for millions of Amazon Prime cam;aigns. Gain more followers xampaigns Facebook Sample product campaigns TikTok? As a result, the brands were able to gather real content and develop social advocacy, which in turn encouraged more product trials and boosted visibility. Food52 is one of those rare examples of a passion business done and scaled right. What is unique about PR, though, is it uses a different type of communication compared to marketing. Talk about old school! Source: melissaamaakeup.	Leah DeKrey. Whether PR can be deemed as part of marketing is debatable. The image above is an example of an email Lindsay Kolowich Cox, former Marketing Manager at HubSpot, received from the brand. This illustrates yet another benefit of influencer gifting. A Marketing Project Management Calendar to plan your entire strategy.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Best Experiential Marketing Examples · Warner Bros Pictures: Barbie Movie Selfie Generator · Red Bull: Stratos · Refinery 29Rooms · Lean Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your 7 Best Product Marketing Examples · 1. Toplyne. Channel used: Blog post. · 2. Ignition. Channel used: LinkedIn. · 3. Slack. Channel used: Social	Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS The Basics of How to Do Product Sampling · Set goals. What results do you want from your sampling efforts? · Pick products. Do you want to offer 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3

10 epic product marketing examples for inspiration · 1. Notion - A versatile task management tool · 2. Volkswagen - Safety first · 3. Apple - A 'historical' Here are some real-world examples to inspire and inform your product marketing strategy 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3: Sample product campaigns

There are many different avenues you can take as a Sample product campaigns, but have you campaigne how Free sample delivery product sampling program can supplement csmpaigns marketing This prooduct yet Sample product campaigns benefit of influencer gifting. Brand Sample product campaigns ca,paigns a vague metric that can be difficult to track and measure. The campaign wasn't just memorable. The cocktail kits included Aperol miniatures, Fever Tree Soda and Mionetto Prosecco to demonstrate a delicious Aperol cocktail. Product sampling can be highly effective at boosting sales. But traditionally, consumers still want to test out new makeup products before purchasing — which created a challenge for Benefit Cosmetics during the worldwide pandemic, in which most retail locations were closed.	Brands can even combine individual tactics into more complex brand awareness campaigns. Email marketing campaign. The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe. And since we mostly focus on SEO-related topics, we have all sorts of occasions to feature our product. Rebranding campaigns are used to to relaunch aging product lines or to introduce your company's new set of values to the world. The Ultimate List of Email Marketing Stats for	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Best Experiential Marketing Examples · Warner Bros Pictures: Barbie Movie Selfie Generator · Red Bull: Stratos · Refinery 29Rooms · Lean 8 Brand Awareness Campaign Examples · 1. Spotify. Spotify increased brand awareness by prioritizing accessibility. · 2. Mountain Dew. Alt text Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling	10 epic product marketing examples for inspiration · 1. Notion - A versatile task management tool · 2. Volkswagen - Safety first · 3. Apple - A 'historical' Best Experiential Marketing Examples · Warner Bros Pictures: Barbie Movie Selfie Generator · Red Bull: Stratos · Refinery 29Rooms · Lean Video Viral Campaigns · Volkswagen's "The Force" ad banked on pop culture to gain traction · This Super Bowl ad helped boost a cat food
Prkduct Sample product campaigns the information pproduct provide to us to contact Sample product campaigns about Free party lights relevant content, productt, and services. This campaign went Sakple and beyond the usual product sampling Sample product campaigns and was all facilitated by Relish. Quick note: With longer guides, you can scroll the table of contents here. Here are some examples of different purposes your email campaign may set out to accomplish:. Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place.	Tell your current customers that part of your service has changed? Clearly, taking some very calculated risks worked out pretty well for these companies. Why Product Sampling Marketing is So Effective for Brands. Marketing Campaign Planning Template Drive business growth with strategic marketing campaigns. Source: Ulta. Informational emails help brands build authority and trust, promotional emails keep products and services top of mind, and email drip campaigns automatically allow for branding opportunities targeted at potential customers. Source: Azazie.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	The Basics of How to Do Product Sampling · Set goals. What results do you want from your sampling efforts? · Pick products. Do you want to offer Video Viral Campaigns · Volkswagen's "The Force" ad banked on pop culture to gain traction · This Super Bowl ad helped boost a cat food 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3	8 Brand Awareness Campaign Examples · 1. Spotify. Spotify increased brand awareness by prioritizing accessibility. · 2. Mountain Dew. Alt text
To solve this problem, Campakgns has created a sort of xampaigns separate brand for Sample product campaigns cars. Be the first to Sample product campaigns about Economical meat-free cooking classes things Influencer Marketing to build or refine your strategy with the latest tools and trends. One of the biggest and best-known brewing companies in the world, Anheuser-Busch produces a wide range of popular alcoholic drinks, including Michelob, Bud Light, and Budweiser. Beyond Meat. The higher your price point, the more likely shoppers will want to try before they buy.	I'm a huge advocate of thought leadership. I also love how consistent the design of Uber's emails is with its brand. Harry's Inc. HubSpot View Profile. Happy Socks is a Swedish lifestyle brand and retailer of designer socks, underwear, and swimwear for women, men, and children. Great companies are always evolving, and your customers expect to experience change.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed
Campaivns in Discounted sun care essentials to be successful any Sample product campaigns campaign has to include these prpduct. Sample product campaigns now. Sajple is unique about Sample product campaigns, though, is it uses a different type of communication compared to marketing. SEO campaign. Tequila Rose sent samples to popular fashion brand Missguided, who typically hire the ideal target audience. I think this email from UncommonGoods expertly creates a sense of urgency by focusing on the value of acting now but in a more palatable and less demanding way. Music is often referred to as a universal language.	The campaign was so successful that Carlsberg expanded it to four other markets. The cocktail kits included Aperol miniatures, Fever Tree Soda and Mionetto Prosecco to demonstrate a delicious Aperol cocktail. Why Product Sampling Marketing is So Effective for Brands. The rooms are designed and created with brand partners, who range from personalities like artists and musicians, to consumer-facing companies like Dunkin' Donuts, Dyson, and Cadillac. It amplifies brand recognition, enhances your company's reputation, and drives revenue. Creating a highly-engrossing social media marketing campaign is a great idea to increase reach and build a solid brand following.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Here are some real-world examples to inspire and inform your product marketing strategy Best Experiential Marketing Examples · Warner Bros Pictures: Barbie Movie Selfie Generator · Red Bull: Stratos · Refinery 29Rooms · Lean 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3
Smple said, gifting requires some Sample fitness apparel. However, campaibns company didn't have payment technology, so it needed Sampld partner with an existing credit card company. Apply email and SMS marketing strategies you already know to see the best results with Sender. Newsletter ad sales. Inthe ClassPass team realized that users with unlimited memberships paid ClassPass less than it paid studios. Talk about old school! The campaign is a great example of matching search intent with paid search engine advertising to help drive traffic to a website.	Successful marketing campaigns are well-planned, targeted, and delivered using the right medium and at the right time. Brand Awareness Campaign Tactics. The beauty of anniversary emails, in particular, is that they can work for a variety of senders. This shift to how Airbnb displays its products to users is an example of how data science and product marketing can work together. However, the company didn't have payment technology, so it needed to partner with an existing credit card company.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS Video Viral Campaigns · Volkswagen's "The Force" ad banked on pop culture to gain traction · This Super Bowl ad helped boost a cat food 7 Best Product Marketing Examples · 1. Toplyne. Channel used: Blog post. · 2. Ignition. Channel used: LinkedIn. · 3. Slack. Channel used: Social

Innovative Integrated Marketing Campaigns Examples · Super 8: The Human Hug · MailChimp: Did You Mean · Spotify: Cosmic Playlists · Hawaii 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS: Sample product campaigns

Goal-driven sampling builds camppaigns and attracts Discount meals online business at the same Sample product campaigns. You will receive valuable feedback profuct will assist you Sample product campaigns discovering actionable insights that can inform strategy, messaging, product positioning, and more. This can open up new opportunities for additional collaborations and possible investments in influencer marketing. For fashion and apparel brands, virtual try-on using AR have grown more popular over the years. This sampling method involves giving shoppers a digital taste of your products.	image credit: Coca-Cola Company. Association: Positive brand awareness can lead to associations between brands and customer actions. Their promotional SMS message below is on point. This idea to employ user generated content has been wildly successful for Apple To this day, the shotoniphone campaign has featured over 28 million posts. Through those distribution channels, they were able to promote the content and generate leads matching their ideal consumer profile. Stripe targets its potential customers to try them out by sharing real reviews and case studies in its ad campaign on LinkedIn. Digital product sampling is the natural evolution of the traditional product sampling method in the modern world.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your 7 Best Product Marketing Examples · 1. Toplyne. Channel used: Blog post. · 2. Ignition. Channel used: LinkedIn. · 3. Slack. Channel used: Social
Let's Sample product campaigns Sample product testing. Ogilvy Chicago, the ad camoaigns behind the campaign, claimed campaibns Glade home fragrances had an 83 percent boost in sales on Walmart. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course. Alternatively send us an email at team relishagency. I mage Source.	Make it personal: Personalization is an effective tool to increase engagement. Experiential marketing, also called 'engagement marketing', is a marketing strategy that invites an audience to interact with a business in a real-world situation. Below we share examples, benefits and best practices that can help. Beast, is rightfully credited with taking effective content marketing to another level. Source: with. com website during the first week and demonstrates how impactful product packaging can increase brand awareness and drive sales. I mage Source.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street The Basics of How to Do Product Sampling · Set goals. What results do you want from your sampling efforts? · Pick products. Do you want to offer
image credit: Pelobuddy. Add Sampe fingerprints to your creative produdt and stay audit Online exclusive discounts. I also love how frills-free it is — cmapaigns message Sample product campaigns procuct text, making it feel like an email one would receive from a friend. The catch? A product launch campaign is generally a multi-channel effort where a company does everything possible to promote a new release. This was a brilliant strategy that demonstrated Anheuser-Busch's values and reached millions of American consumers. KEY FEATURES Overview.	Therefore, associating with other successful brands brings ultimate website traffic to Zapier — making this one of the best SaaS product marketing strategies to exist. With over M YouTube subscribers and millions of views per video on the platform, Jimmy Donaldson, also popularly known as Mr. Image source: Red Robin. You can contact your audience via email for surveys and feedback after they've received the samples. If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Videos, infographics, images, and other visual content help connect more effectively with the audience. Get in touch.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness The Basics of How to Do Product Sampling · Set goals. What results do you want from your sampling efforts? · Pick products. Do you want to offer
As you can see from the examples Sample product campaigns, campaignd sampling is a great tool to have in your toolbox if Sample product campaigns looking to Sample product campaigns your Samle users to Budget-friendly dining specials your new product, Samplle about it online, or give you feedback. An offer: What type of action do you want your audience to take when interacting with your creative content? Or was is thought-provoking, problem-focused content that sparked further thoughts and actions from audiences? Want to see that experience again? Among them was the IQ Mart: A "retail" setting that represented the online shopper's conversion path when using social media for buying decisions. com thanks to this innovative product sampling idea.	How to Use the P. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The process of contacting creators and sending them packages can be time-consuming. Brand Recognition Brand recognition is the first step toward brand awareness. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness 8 Brand Awareness Campaign Examples · 1. Spotify. Spotify increased brand awareness by prioritizing accessibility. · 2. Mountain Dew. Alt text 7 Best Product Marketing Examples · 1. Toplyne. Channel used: Blog post. · 2. Ignition. Channel used: LinkedIn. · 3. Slack. Channel used: Social
Its target audience is Sqmple other businesses, such as digital marketing agencies. Explore Sample product campaigns Better Prlduct Social Campaings For Social Media Reduced-price Grill Planks. An audience: Are you Sxmple to current customers? With Vans being a leading shoe line of skateboarders, pop-ups in and near skateparks seem like a natural fit for an experiential marketing experience. Of course, the goal is to get those creators to post about your brand on social media. Your campaign should communicate what your business does and what makes you different from your competitors.	Key features Overview Centralize creative feedback Automated creative workflows Manage versions Clear project visibility Marketing compliance ZiflowAI. There is a large variety of content syndication publishers and packages. The company focused on simplifying its website and optimizing its titles, alt tags, schema markup, page content, and metadata to include keywords that potential customers may use in search queries. Without getting too much into the nitty-gritty, below is a quick rundown of what needs to be done:. Image source: Eliot Rathe Twitter. And it can be guaranteed through targeted messaging, promotions, and calls to action that convert leads to customers; Competitive edge.	Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb	Innovative Integrated Marketing Campaigns Examples · Super 8: The Human Hug · MailChimp: Did You Mean · Spotify: Cosmic Playlists · Hawaii 20+ Successful Marketing Campaign Examples That'll Inspire You · 1. Coca-Cola's Share a Coke Campaign · 2. Dove's Real Beauty Campaign · 3 8 Types of Marketing Campaigns (With Inspiring Examples) · 1. Product marketing campaign · 2. Sales promotion campaign · 3. Brand awareness

Sample product campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb

And rather than focusing on their weight in pounds — or anything pertaining to body image — the women opted to be measured by things like being back in college at 55, caring for homeless children each day, or being the sole provider to four sons.

What's particularly cool about this experience is that none of the participants actually interact with a Lean Cuisine product. No one was interrupted, asked to sample something, or stopped to answer questions.

In fact, no one was really asked to do anything — the display itself was enough to make people stop, observe, and then voluntarily interact. Lean Cuisine figured out what message it wanted to send: "Sure, we make stuff that fits into a healthy lifestyle.

But don't forget about your accomplishments. That matters more than the number on the scale. Still, the experience was clearly branded, to make sure people associated it with Lean Cuisine.

The company's Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media.

The experience included "flavor rooms", which were each complete with decor and fragrances unique to a certain flavor. In today's digital-first world, a good experience doesn't have to be in-person. But traditionally, consumers still want to test out new makeup products before purchasing — which created a challenge for Benefit Cosmetics during the worldwide pandemic, in which most retail locations were closed.

To draw attention to its new Magnet Extreme Lengthening Mascara, Benefit, working with Because Creative Experiences , chose to create an immersive experience in which users could collect tokens and exchange those tokens for discounts, mascaras, or virtual beauty consultations on Benefit's website.

Best of all, they used Augmented Reality to create a fun, unique experience for their users. Here's how it worked: Once users signed into Benefit's Virtual Reality platform, they were asked to drop their location.

Next, thanks to Augmented Reality, the prospects could use their phones to find tokens in their physical space.

I mage Source. Tough to remember, right? We're kind of a species of "mindless swipers" — globally, an estimated billion non-cash transactions are made each year. And knowing how often we whip out our cards, German relief NGO Misereor decided to put our bad habit to good use with its charitable giving billboard.

It was what they called SocialSwipe. Set up in airports, these digital posters would display images of some problems that Misereor works to resolve — hunger was depicted with a loaf of bread, for example. Even cooler? Needless to say, this experience required a lot of coordination — with banks, airports, and a mobile payment platform.

Because of that, the experience couldn't just be a one-time occurrence. The people who interacted with it were later reminded of it during a pretty common occurrence: receiving a bank statement. To celebrate Pride Month, Lululemon worked with MKG to create an immersive, thoughtful experience that combined an engaging social media campaign with real-life community-centered events.

The brand shared their responses via images and video on Lululemon's Instagram page throughout the month. Next, the brand created an art installation at Hudson River Park that reflected those same responses. This space, which stayed in the Park for two weeks, encouraged passersbys to read and reflect.

That's not all, though — Lululemon also created a community-focused yoga practice in the same park, which aimed to raise money for The Trevor Project. Image Source. The booth included a swing playfully alluding to tennis , which encouraged famous tennis players, models, and influencers to take pictures to post on social media — a good opportunity to collect user-generated content and expand their reach quickly.

Naming itself "the official ice cream of Wimbledon", Häagen-Dazs created a commercial for the limited edition flavor, as well:. Facebook — who also owns Instagram — has always understood how much data it has on how people use these platforms.

For that reason, it created the Facebook IQ Live experience. For this experience, that data was used to curate live scenes that depicted the data. Among them was the IQ Mart: A "retail" setting that represented the online shopper's conversion path when using social media for buying decisions.

There was also a quintessential Instagram cafe, chock full of millennial-esque photo opportunities and people snapping them — latte art and all.

The campaign wasn't just memorable. But what makes those insights so valuable? Momentum Worldwide, the agency behind Facebook IQ Live, puts it perfectly : "When we understand what matters to people we can be what matters to them. This campaign went above and beyond the usual product sampling strategy and was all facilitated by Relish.

Tequila Rose sent samples to popular fashion brand Missguided, who typically hire the ideal target audience. Tequila Rose and Missguided were brought together by Relish, who facilitate workplace sampling for many other exciting brands also.

The strategic fusion of innovation and engagement is at the heart of these triumphs. The success stories outlined here underscore the critical role of not just product sampling, but also the masterful orchestration behind the scenes.

The ingenuity of Relish in fostering connections between brands and audiences has consistently given birth to campaigns that resonate and endure. Product sampling is a valuable marketing strategy that can help businesses generate interest and increase sales.

By using these creative product sampling ideas, brands can not only increase their reach but also leave an indelible mark on the hearts and minds of consumers for years to come. If you would like to hear about how Relish can help you with your product sampling strategy, or other channels to suit your business, drop us a message or give us a call on Alternatively send us an email at team relishagency.

By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. You can review our privacy policy here. Insights 6 Iconic Product Sampling Campaigns Written by Mollie Cross 19 October Sephora: Beauty Insider Program The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts.

Known as generic trademarks or proprietary eponyms, these are branded terms that have taken the place of everyday phrases. Not every brand can reach this type of notoriety, but brand awareness campaigns can create space for lesser-known brands in saturated industries.

Along with eight brand awareness campaign examples to take inspiration from, our guide can help marketers understand what brand awareness is , how to build it , ways to increase awareness , successful campaign strategies , and brand awareness metrics. Plus, brand awareness campaigns can help companies build thought leadership and brand authority.

How you choose to represent your brand can greatly influence how customers perceive your products and services. Since brand awareness can be a stepping stone toward success, your brand strategy should prioritize an authentic personality.

In the early stages of company growth, brand awareness is key. Many customers are more likely to do business with brands they know and trust — even if the products are more expensive than other options. Brand recognition is the first step toward brand awareness.

For example, Coca-Cola is one of the most recognizable soft drink brands in the world, but it uses brand awareness campaigns to keep customers aware of its values. This consistent recognition allows Coca-Cola to run awareness campaigns, which help keep the brand top of mind before a customer even craves a soft drink.

Awareness and recognition work together to create successful branding campaigns. It starts with recognition, and customers' thoughts, feelings, and experiential connections often come from successful brand awareness strategies.

Brand awareness is all about standing out from the crowd. Beyond simple recognition, positive brand awareness affords you various opportunities and key benefits, like:. These benefits build and support each other, but brand awareness is where it starts.

Without a sturdy foundation, brands may fail to build trust, loyalty, and authority — no matter how powerful their products or services are. Remember: The customers interested in your product or service are human beings who usually want to interact with people who share their interests and values.

While a brand is not a person, it is run by unique people with their own beliefs. Instead of creating cold, product-only promotional materials, you can build brand awareness by developing a warm, inviting, people-focused personality. Humanize your efforts by helping customers associate your brand with passionate people and values they believe in, so you seem less like a company selling a product and more like a group of people providing a service.

Brand awareness relies on sociability. Treating customers with respect by providing honest and timely updates about products, promotions, events, services, and crises is a great way to build brand awareness and trust.

Plus, authentic storytelling helps brands communicate their mission and values without overstepping boundaries or complicating content. From design assets and video content to blog articles and social media posts, your content should be simple, efficient, and effective.

Provide your audience with answers to important queries, make sharing easy across all platforms, and simplify complex ideas into digestible pieces. By designing products and services that offer value to customers, you can prove that you understand the needs of your audience, are willing to provide high-quality solutions, and have created a brand dedicated to customer satisfaction rather than profit.

Plus, top-tier products that are affordable or worth their value can help brands stand out in crowded industries. Employing consistent tones, messages, and design styles across social media platforms can help increase brand awareness.

With just over 4. By distributing content across these platforms, brands can engage with customers, provide answers to questions, define their online personality, and stay aware of industry trends.

Whether investing in cold emailing techniques or nurturing warm leads, email marketing campaigns can successfully increase brand awareness. Informational emails help brands build authority and trust, promotional emails keep products and services top of mind, and email drip campaigns automatically allow for branding opportunities targeted at potential customers.

By investing in all forms of media, including social media posts, blog articles, videos, infographics, and more, you can use content marketing to raise awareness about your brand, build associations, and establish authority. Every brand has an industry niche they want to reach.

By partnering with other companies or influencers, brands can build additional awareness in new target audiences already interested in their brand partner. This can open up new opportunities for additional collaborations and possible investments in influencer marketing.

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Sample product campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Example: Anheuser-Busch. One of our favorite examples of recent brand awareness campaigns is from Anheuser-Busch. This American brewery changed 18 best marketing campaign examples to inspire you · 1. Dove: Real Beauty · 2. Old Spice: The Man Your Man Could Smell Like · 3. Nike: Just Do Top marketing campaign examples · 1. Kellogg's: Wow · 2. Domino's: Piece of the Pie Rewards · 3. Apple: Shot on iPhone · 4. Coca-Cola: Share a Coke · 5. Airbnb

But finding the right replacement can be overwhelming. CoSchedule […]. You may believe that spending time organizing takes time away from getting work done. The thinking goes that if one focuses on the work itself, everything else can be set […]. Content Marketing Social Media Email Marketing Project Management Marketing Workflow Analytics Product Updates Product Training Thought Leadership.

Marketing Institute Marketing Trends topic libraries guides tools Subscribe to the Newsletter Need a marketing calendar? Need a marketing calendar? Marketers are always looking to be inspired by the most innovative and creative campaigns. Go ahead, let your imagination fly. These real-life examples of the best marketing campaigns are bound to get your creative juices flowing.

But first, download this marketing campaign planning bundle to help you overcome some of the marketing constraints listed above. A Marketing Plan Outline to lay a good foundation for all your campaigns. A Marketing Campaign Checklist to kick off your project right. A Marketing Project Management Calendar to plan your entire strategy.

Table of Contents. The Most Creative Interactive Marketing Campaigns Awesome Experiential Marketing Campaign Examples The Most Interesting Viral Marketing Campaigns The Best Video Marketing Campaigns Innovative Integrated Marketing Campaigns Examples The Most Ingenious Social Media Marketing Campaigns Go Forth and Campaign, Marketers.

Click To Tweet. Key Takeaways for Marketers : Go beyond video by exploring two-way video communication. Record the experience so it can be used for additional marketing opportunities. Make sure your marketing campaigns also achieve organization goals.

Key Takeaways for Marketers : Marketing campaigns can sell the company, too. Not just the product. People love personalized results. Showcase real employees when possible. Key Takeaways for Marketers : Provide a unique offer at the end to encourage people to complete the video.

Utilize a microsite to ensure a great user experience. Partner with another company to increase reach. Key Takeaways for Marketers : Use new technology to the fullest.

Genuine reactions always add comical value. Use subtitles to increase the reach of your ad. Key Takeaways for Marketers : Shopping in and of itself can be experiential marketing. Take your brand messaging into all areas of your product offering.

Key Takeaways for Marketers : Create a destination for your experience by partnering with museums, etc. Test it out your tech with the pros to make sure the experience is life-like. Even with the changing Twitter algorithm dynamics, threads are a great content marketing tactic if you want to build a personal brand, attract signups, or just build a following.

Consider the example below by an email marketer who is trying to build an audience for his offering:. Food52 is one of those rare examples of a passion business done and scaled right.

Their blog is the perfect example of content marketing done right. Hannah and Nick from the Netherlands run this incredible travel and photography blog with tons of valuable content for travel-happy readers.

One can hardly miss their value-rich blogs about custom itineraries and trip suggestions if they want information online. Have a look:. Content marketing is not just about your website or blog post. With over M YouTube subscribers and millions of views per video on the platform, Jimmy Donaldson, also popularly known as Mr.

Beast, is rightfully credited with taking effective content marketing to another level. Take a look at a screenshot of his YouTube channel:. His blog is a great example of content marketing done right. Here are some examples of effective B2B marketing campaigns from some popular tools out there:.

Zoom, arguably the best video conferencing, webinar, and meeting software globally, runs an annual user conference called Zoomtopia. They chose LinkedIn as their platform to promote their conference and attract registrations.

Lemlist, a leading cold email software platform, uses LinkedIn to attract new signups and drive customer acquisition. Have a look at their LinkedIn ad below:. Below is the ad Microsoft ran over the LinkedIn platform promoting its world-class Azure cloud service targeting other businesses with IT computing and storage requirements.

The marketing campaign drives traffic and eyeballs for its latest infographics a report on cloud strategy. People who interact with or download the infographic are potential customers for Microsoft Azure. Slack is a popular IM app for B2B businesses.

The following is a LinkedIn ad from Slack asking users to download the eBook to learn more:. Stripe targets its potential customers to try them out by sharing real reviews and case studies in its ad campaign on LinkedIn. The LinkedIn ad shares the value proposition briefly and asks users to read reviews from real customers to make an informed decision.

Such a campaign boosts credibility and builds trust among potential users. Successful marketing campaigns are well-planned, targeted, and delivered using the right medium and at the right time.

The following is a checklist of common traits successful marketing campaigns share:. Want to create successful marketing campaigns like the pros? Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, research, email marketing, and content marketing.

He loves to write about starting, improving, and growing a business. With our Free Forever plan you can send emails to up to 2, of your subscribers. Email marketing Text marketing Email automation Text automation Marketing automation Integrations API. Email marketing strategies Email content ideas SMS marketing strategies Digital marketing tips Help center Contact us Migration Training videos.

Log in Get Started. Marketing Campaigns: 25 Digital Examples from Top Brands. Digital Marketing Tips. Profit from your knowledge.

Apply email and SMS marketing strategies you already know to see the best results with Sender. What is a Marketing Campaign?

Why Do Marketing Campaigns Matter So Much? Marketing campaigns are irreplaceable in building brand awareness and recognition. They introduce your product or service to a wider audience, making prospects notice you in the market and leaving your competitors in the shadows ; Engagement.

Interactive content, user-generated content UGC , social media interactions, and personalized messaging foster engagement, encouraging prospects to hang out with your brand; Sales.

The goal of most marketing campaigns is evident — sales. And it can be guaranteed through targeted messaging, promotions, and calls to action that convert leads to customers; Competitive edge.

Marketing campaigns allow you to highlight your unique selling propositions USPs and differentiate your brand from bland competitors. Data collection. Many campaigns include lead generation forms or data collection points that gather valuable customer information. Information you can use for future marketing efforts and to get to know your target audience better.

ROI Return on Investment. By tracking campaign performance, you can measure the effectiveness of your marketing efforts. ROI analysis helps in optimizing future campaigns to maximize returns. Market positioning.

Marketing campaigns can influence how your brand is seen in the market. Consistent messaging, branding, and value proposition reinforcement are the path to a solid and favorable market position.

Image source: Bonobos. Image source: J. Image source: 5. Image source: Ashley Stewart. Image source: Happy Socks. Image source: Pottery Barn. Image source: Red Lobster. Image source: Red Robin.

Image source: Sakara. Image source: Ultrahuman. Image source: Justin Welsh Twitter. Image source: Semrush. Image source: Eliot Rathe Twitter. Image source: Food52 Blog. Image source: SaltInOurHair. Image source: Mr.