Where can I illustrate an idea? A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breathe. Images give the eyes a rest and help to reinforce information. Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose yay for purposeful design!

You can create your own illustrations using icons—they can make for some fun and quirky headers, like in workplace tech white paper examples. You can do this by creating a glossary for your white paper.

Think of it as a map that outlines exactly what your white paper will cover. In bright white paper examples like the one below, you can see how the designers used a bold color to bring attention to the glossary. This ensures that it will be seen by a reader, and actually used to navigate the content.

Try using a full-page color fill like in this white paper example for your glossary. Otherwise, readers may miss it when quickly flipping through the pages. When writing a white paper, you can also section off important pieces of information using tables and boxes.

In the white paper examples below, the designers used a table to organize key points and takeaways from each main section:.

Breaking up lengths of text with boxes will help make your white paper easier to read:. You can create a hierarchy by using a different font or color for your headers and sub-headers. This also helps give your page design more variety. In this example, they use different fonts and colors for each level of header.

This helps make the distinction between main and sub-headers more noticeable. The primary goal of your white paper should be to educate readers. But you also want to strike a balance between being informative and entertaining. If there is a central point that you want readers to remember, you may want to dedicate an entire page to that one point and an accompanying image to help drive the message home.

Pages like this should be used sparingly. That being said, they can deliver some real impact to readers. Unlike one-page reports where you have to fit a lot of information into a small space, white papers allow for more freedom to spread the information out.

That will allow you to create page designs with plenty of white space. In the design world, white space is the empty space around design elements on the page. Leaving some room for your text and images to breathe will help your design look less cluttered.

Check out how this example uses plenty of white space on nearly every page. The result is an organized and modern white paper design. Dividing your page into columns is a good way to organize your information and save space on the page.

For example, in the white paper above, the Overview and the beginning of Chapter 1 are organized neatly into their own columns. Speaking directly to your readers can really grab their attention. Asking a question can get them to want to actually read your white paper.

In this white paper example, a simple question to the reader introduces what the report will cover. The designers even bolded it so it was the first thing readers would see! On the other hand, when you address a common problem people in your niche face, that will pique their interest.

When people look at the same thing over and over again, it can cause visual fatigue. Their eyes glaze over and their attention drifts.

Varying your page layout will help keep readers engaged by going against their expectations. This white paper template uses a few different page layouts. One page may have a featured image, another a large quote, and the next only includes written content.

This white paper layout is fresh and interesting. Use these examples of white papers as springboards for your own unique and brand-appropriate designs.

Knowing how to write a white paper that considers your audience every step of the way will help you develop the perfect response to their questions and make your designs accessible. In the business world, a white paper or whitepaper is an in-depth informational report that explains a complex or technical concept in addition to providing a persuasive solution to a problem.

Unlike ebooks , which may address a broader scope of topics, white papers have a singular focus. White papers are also research-based and widely considered to be a valuable resource. White papers can be formatted in any number of ways, but depending on your industry, you may want to consider formatting your white paper for printing on standard printers.

These documents also are best in the PDF file format; this is the easiest way both to share them online and to have them printed. White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel traffic — when the white papers are actually interesting.

Typically, white papers are around 3 to 20 pages long. But some white papers can be longer. A white paper should be long enough to cover the concept or problem at hand. Since this usually includes case studies or new research, plus explanations and analyses, a good rule of thumb is writing white papers to provide enough evidence to back up your claims.

Take this eye-catching hiring strategy white paper example; it uses dramatic images, colors, layouts, and icons to elevate its content to another level. Cookie settings Accept all cookies. Manage Cookies. Learn More. Accept All Reject All. Strictly Necessary Cookies Always Active. Show cookie providers.

Functionality Cookies. Performance Cookies. Targeting Cookies. Product Solutions Templates Learn Pricing. Features Explore our product features. Accessibility Check for contrast, colors, and more. Infographic Maker Brochure Maker Poster Maker Timeline Maker Letterhead Maker Graph Maker Mind Map Maker White Paper Online Ebook Maker Flyer Maker Roadmap Maker Genogram Maker CV Maker Pie Chart Maker Newsletter Creator Case Study Generator Business Plan Maker Pamphlet Maker Organizational Chart Maker Proposal Maker Diagram Maker Coupon Maker Report Maker Decision Tree Maker Calendar Maker Flowchart Maker Checklist Maker Presentation Maker Family Tree Maker Swot Analysis Maker Spider Diagram Maker.

For teams. Executive Leadership Lead with style. Marketing Create better materials. Human Resources Communicate more efficiently. Operations Manage systems better. Product Development Go to market with visuals. Project Management Keep projects aligned.

Sales Convert more customers. Healthcare Share vital information. Finance Simplify complicated info. Real Estate Communicate better. Popular Templates. Infographic Templates. Data Visualization Templates. Presentation Templates. Educational Resources. Blog Read our articles and guides. Webinars Learn from the experts.

Help Center Get help and support. Plan Types. Log in Sign up for free. Log in Sign up. What we offer. Infographic Maker. Brochure Maker. Poster Maker.

Timeline Maker. Letterhead Maker. Graph Maker. Mind Map Maker. White Paper Online. Ebook Maker. Flyer Maker. Roadmap Maker. Genogram Maker. CV Maker. Pie Chart Maker. Newsletter Creator. Case Study Generator.

Business Plan Maker. Pamphlet Maker. Organizational Chart Maker. Proposal Maker. Diagram Maker. Coupon Maker.

Report Maker. Decision Tree Maker. Calendar Maker. Flowchart Maker. Checklist Maker. Presentation Maker. Family Tree Maker.

Swot Analysis Maker. Spider Diagram Maker. Executive Leadership. Human Resources. Product Development. Project Management. Real Estate. Timeline Templates. Report Templates. Diagram Templates. See All Templates. Help Center. For Individuals. For Professionals. For Enterprise. For Nonprofits.

For Classrooms. White papers are also used as a method of presenting government policies and legislation and gauging public opinion.

White papers are sales and marketing documents used to entice or persuade potential customers to learn more about a particular product, service, technology, or methodology.

White papers are commonly designed for business-to-business B2B marketing purposes between a manufacturer and a wholesaler, or between a wholesaler and a retailer. It can provide an in-depth report or guide about a specific product or topic and is meant to educate its readers. The facts presented in white papers are often backed by research and statistics from reliable sources and can include charts, graphs, tables, and other ways of visualizing data.

A startup , large corporation, or government agency will use white papers differently. Backgrounders detail the technical features of a new product or service. Designed to simplify complicated technical information, they are used to:.

Numbered lists highlight the key takeaways of a new product or service, and are often formatted with headings and bullet points such as the following familiar format:. White papers differ from other marketing materials, such as brochures. Brochures and traditional marketing materials might be flashy and obvious, but a white paper is intended to provide persuasive and factual evidence that solves a problem or challenge.

A white paper should provide well-researched information that is not found with a simple internet search and have a compelling narrative to keep the reader's attention. The author of a white paper should:. Instead, they dive into relevant topics, such as cloud security, hybrid clouds, and the economic benefits of adopting cloud computing.

Cryptocurrencies have also been known to publish white papers during initial coin offerings ICOs and frequently issued white papers to entice users and "investors" to their projects.

Bitcoin famously launched a few months after the pseudonymous Satoshi Nakamoto issued its famous white paper online in October When a topic for the government was less serious, the blue cover was discarded and published with white covers.

These reports were called White Papers. In the United States, the use of government white papers often means a background report or guidance on a specific issue.

A white paper is an informational document issued by a company, government agency, or not-for-profit organization to promote the features of a solution, product, or service that it offers or plans to offer. Copy Engineer. Master Class. Use limited data to select advertising. Create profiles for personalised advertising.

Use profiles to select personalised advertising. Create profiles to personalise content. Use profiles to select personalised content. Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data from different sources. Develop and improve services.

Use limited data to select content. List of Partners vendors. Table of Contents Expand. Table of Contents. What Is a White Paper? Purpose of a White Paper.

How to Write a White Paper. White Paper FAQs. The Bottom Line.

Get inspiration from these white paper examples for business, marketing, research, government, HR, plus top tips for designing white papers Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses Learn how to create a white paper with our easy step-by-step guide. We've also included design tips, examples and templates to help you get

Video

Request for Whitepaper Form - Many Department of Defense (DoD) non-dilutive funding opportunities require applicants to submit white papers (occasionally referred to as Get inspiration from these white paper examples for business, marketing, research, government, HR, plus top tips for designing white papers Create an interesting whitepaper/report (use PDF format); Build a beautiful whitepaper download form; Send the form to your audience; Collect email addresses Learn how to create a white paper with our easy step-by-step guide. We've also included design tips, examples and templates to help you get

Answer 7: The limit is for the solicitation, not topic, so each university may submit 2 white papers to the Core call and 1 white paper to the Challenge call Please note that amendment 2 to the Core call now allows for an additional white paper to be submitted to Topic 1.

If so when can we expect them? Answer 8: While the government is working on common and representative reference shapes for research, it is not anticipated that these shapes will be available during Each PI should investigate relevant geometries pertinent to the research for now to demonstrate their work and in the future, relevant geometries will be investigated.

Question 9: On technology area 4, would this include the effects of weather on exhaust plume signature detection? OR do you mean we get one 1 for Topic 1 and then two others spread out among the other 8 topics?

Answer Yes, you could submit two white papers to Topic 1 and then still be able to submit one additional white paper to another topic. Question Is there a standard format for the Notice of Intent NOI letter?

What information should the letter contain? The NOI link can be found under Project Resources under the solicitation. The Notice of Intent should identify the topic submitting to, white paper title and include the institutions and PIs for the white paper team.

Question Topic 4: Impact of Flight Environments Weather in Near Space. Is the interest of this topic in understanding the space environment e.

Or is the interest in understanding the impact of space environment on vehicle how will water and rain drops affect the vehicle and structural load on the vehicle? Answer Topic 4 is more directed toward understanding the impact of space environment on vehicle systems, although knowing something about the character of the environment is of course helpful to that end.

It mentions the defensive solutions are applicable as well. Are you interested in understanding plumes and signatures at high altitudes from hypersonic vehicles? Question Most have asked about the period of performance. It looks like it is now one year, where it had been three years in the previous solicitation; and some feel that this is not enough time to fully research their areas of interest.

Can you help me understand the reasoning behind the one year structure and whether we should consider addressing what we would do with follow-on years of research? Answer The JHTO provides a broad range of solicited research aimed at our long term goals.

One year solicitations are a way to seed some good ideas and provide a head start on areas. Addressing potential follow-on activities would be valuable to help the government decide if continuation of this topic in future years is warranted.

Answer The use of hybrid rocket motor technology should be acceptable as long as it meets the intent of the solicitation in that it promotes concepts that enable control of the motor burn time. The intent of this solicitation is to maximize system performance by tailoring flight trajectory.

Novel ideas toward that end should be acceptable. Question May additional participants names and institutions be added after submission of the notice of intent as teaming arrangements are finalized. Also may we change or add principal investigators if they are not included in the original white paper.

Is there a requirement, and if so, what is the mechanism for notification after white paper submittal. Answer Yes, updates can be made between the white paper and proposal phases.

Rasmussen University FAQS. FAQS Ask a Question. What is a white paper? How do I develop and write my own white paper? Answer White Papers Defined: Historically, the term white paper was used to refer to official government reports.

Writing a White Paper: Start with the big picture or problem, and end with the solution or proposal. Summarize the main points in case the reader does not read the entire document.

Background information or explanation of problem: Before providing solutions or proposals, the background information, facts, or problem s must be clearly defined.

Define the problems from the reader's perspective. Solution s Remember, this is an opportunity to speak directly to your audience and recommend something they need. Advertisement if any If written for commercial purpose, corporations may include a product advertisement in order to sell a specific product's attributes.

Only advertise after providing the facts and detailing the need for solutions. Conclusion Convince and summarize in order to enhance the reader's understanding of the main points and proposal. References if any Images: Consider creating and adding helpful images such as tables , graphs, and infographics to capture the reader's attention and assist visual learners.

Yours may look quite different depending upon the purpose of your white paper. Healthcare White Paper Examples: Institute for Healthcare Improvement White Papers American Hospital Association White Papers American Society for Health Care Risk Managemen t White Papers Harvard Women and Health Initiative White Papers White Paper Support: White Papers for Dummies ebook White Papers as Proposals article The White Paper Guy FAQs website.

Last Updated Jul 11, Views Answered By Kate Anderson, Librarian. Create profiles to personalise content. Use profiles to select personalised content. Measure advertising performance. Measure content performance. Understand audiences through statistics or combinations of data from different sources.

Develop and improve services. Use limited data to select content. List of Partners vendors. Table of Contents Expand. Table of Contents. What Is a White Paper? Purpose of a White Paper. How to Write a White Paper. White Paper FAQs. The Bottom Line. Trading Trading Strategies.

Trending Videos. Key Takeaways A white paper promotes a certain product, service, or methodology to influence current and prospective customer or investor decisions. A white paper provides persuasive and factual evidence that a particular offering is a superior product or method of solving a problem.

White papers are commonly designed for business-to-business marketing purposes between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

White papers are commonly at least 2, words in length and written in an academic style. What Is an Example of a White Paper? An AI-First Infrastructure and Toolchain for Any Scale Moving your Mission Critical Mainframe Data to Azure Mesh and hub-and-spoke networks on Azure Backup and recovery overview for Azure users Backup and recovery overview for users new to Azure.

How Have New Industries Used White Papers? Why Is It Called a White Paper? Article Sources.