You can either provide free shipping on a minimum order amount or on all orders for a certain time period like in the below example:.

If you have a new product or one that needs to be cleared from your stock, buy one get one free is a great sales promotion tactic for just that!

The word free in itself does all the talking and entices customers. Take a look at this classic example:. Read more: Social Proof: 8 Ways to Use it to Get More Sales! Building suspense for an offer is a great way to evoke curiosity among customers. This is what American Eagle does too!

When they send offers to their subscribers via emails, their subject line simply reads:. Take a look at the newsletter that follows:.

This can build more anticipation and leads your customer to the website. The CTA here emulates the same feeling as opening a present. Amusing technique, right? An effective loyalty program is a smart investment and a gift that keeps on giving! You can create VIP programs that are activated once a customer attains a certain amount of points based on their orders.

So every time current customers refer you to a friend, you offer them discounts. This is what a referral program is all about. This ensures that customers are motivated enough to actually recommend you to friends in exchange for discounts, offers, etc.

Lifestyle discounts are specific discounts that only apply to a particular profession, age group, or demographic. It is generally associated with an ID. They are commonly available for students, teachers, seniors, etc. Check out how Apple has a separate lifestyle discount for students, teachers, staff, etc.

You can offer such deals all year round like Apple, or limit it only for certain occasions. The choice is all yours! Read more: 15 Sales Tactics to Generate High-Quality Leads! If you want to make more space in your inventory or sell off seasonal stock like winter clothing, Christmas decorations, or more a clearance sale is a way to go!

Since clearance sales are generally tagged along with discounted prices, customers love it just as much! Check out this email sent by American Eagle for their clearance sale:.

If a prospect wants to become a customer, you need to make sure their experience is fulfilling. The first-order discount is the impression you want to and should set! You can keep such a discount all year round as this will ensure a positive experience for every new customer.

Take a look at this example:. No matter how your products are priced, a first-order discount entices people to give your products a try. Each business is different, and so are the audiences, All the above sales promotions examples are full-proof, just find the one that best resonates with your brand!

Analyze your audience, devise a plan, and create the right enticing and undeniable offers that will capture the 21st-century audience.

We hand over the reins to you now — we wish you all the luck! Our team at bit. ai has created a few awesome sales templates to make your sales process more efficient. Make sure to check them out before you go, y our sales team might need them! Template Included.

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Here are some sales promotion ideas that are popular in ecommerce. For merchants, these are simple to operate , and it allows any customer to take advantage of the discount, increasing the chances that they buy.

An ongoing sale tactic that many brands use to build up their email list is to offer an initial discount for anyone who subscribes to their newsletter. What you offer for newsletter sign-ups is totally up to you. It can be a percentage off their first order, a dollar discount, or a free gift.

Creating a sense of urgency in your shoppers is the whole point of flash sales. Shoppers in the consideration phase can be pushed over the line to buy with this special limited-time offer, which can be a couple of hours or a few days totally up to you. With the right paid ads and social media strategy, you can pull in a lot of sales quickly while adding a lot of new customers to your email list.

With BOGO offers, people like the math—two products for the price of one. What a deal! And, for merchants, it means they can sell off a particular product fast. Offering something extra for free may be just the thing that drives someone to hit that buy button. This sales promotion technique is related to product bundling , but with a twist—while it technically is a discounted product bundle, the extra item is positioned as a free bonus.

This can be something you do during certain times of the year, like with end-of-season sales, or it can be a regular collection page on your store where old products go to be liquidated. For limited-time clearance sales, you should advertise widely and use email marketing to let as many people as possible know about your big promotion.

Shoppers are averse to paying for shipping, even if the cost is minimal. Offering free shipping for a minimum order value during a limited time can get shoppers to buy more than they otherwise would. This can also be an always-on offering, helping your brand increase average order value by unlocking free shipping for orders that exceed your minimum order size.

New customers can be added via autopilot by offering your customers incentives for bringing on their friends and family. These referral programs both deepen the relationship with your existing customers and help drive adoption by new customers.

The allure of product bundles is that they are cheaper than if you purchased all included items separately. They get more for less. Plus, they can clear out less popular items by including them in large bundles.

Sometimes all it takes is just the chance of getting free stuff that will spur people to help promote your brand and hand over their contact information.

These are usually promoted on social media, sometimes with a complementary brand, and task entrants with following social media accounts, liking posts, tagging friends, giving email addresses, creating unique brand-centric UGC posts, etc. Not all shoppers are looking for a deal for themselves but would rather their purchase give back to a particular cause.

Cause-based marketing is an excellent way for brands to do good while driving sales. Hippy Feet keeps their cause front and center on their homepage, which drives charitable customers to create an affinity with the brand and their cause.

By creating a Coming Soon page with a special offer for subscribing, you can start building an email list before you even sell while measuring interest in your products.

Existing brands can also do this ahead of a new product launch, capturing emails of interested shoppers in exchange for the promise of a deal on said product. Coupon codes are great for merchants because they can create them for whatever type of sale they want to run , giving shoppers a unique way of getting the deal.

Brands can email coupon codes to particular customer segments, blast them widely on social media and ads, or display them on the website. They can be used for seasonal sales, first-time customers, BOGO, particular products, flash sales, and more.

Start designing now. You could surf the web right now and find five sales in as many minutes. cta-paragraph-pb Need to level up your ecommerce knowledge? Take a look at our roundup of the top 26 ecommerce blogs to bookmark for online success.

Minimal wallet pioneer The Ridge gives you an opportunity to try out their gear for free right out of the gate. This free sample marketing strategy is effective. The pop-up is simple and clever. And all it takes is entering your email address.

cta-paragraph-pb Love their store? So do they. TULA sweetens the referral pot by giving discounts both to the referrer and the referred. Plus, referrers get the same deal for as many people as they can successfully refer to TULA. Holidays are an excellent opportunity to run sales.

People are scrambling to find the perfect gift, and you can entice them with a great deal. The guide showcases popular gifts with product variants and add to cart buttons for easy shopping. To encourage people to adopt an unfamiliar product into their lives, providing a clear incentive to try it out is essential.

Copper Cow understands this and uses a couple of promotional tactics to drive new customers into the fold , both benefiting from the appeal of free stuff. The second ad does a twist on BOGO with a buy two, get a third free offer, targeting one-time purchase customers.

Mystery Offers Loyalty Programs Referral Programs

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