A few random shots from PENNA — including scrumptious cakes! expofcare cake cupcakes ptexp patexp birminghamrep conference awards. Une publication partagée par Becki Cross Nee Train beckicross le 23 Mars à 5 PDT.

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Free 15 Advertising Examples. With consistent pressure being put on eventprofs to make event dollars stretch further, your advertising budget can be stretched by leveraging some free event advertising techniques.

Depending on your event, one of the best ways to get free event advertising is to earn it! Often you can achieve this through a well-written media release.

Alternatively, strive to form a relationship with your local media outlets and they may provide sponsored media resources for your event in exchange for an opportunity to be involved or have an activation at your event. Integrate sponsorships, relationships or unique activations to earn media beyond what you could afford to purchase.

Here are some examples of events that have earned great media. It used facial recognition, video recording and even analyzed the emotional tone of nominated songs in order to provide useful analytics and data for the event.

Cool and media-worthy! Slice Out Hunger leverages a nation-wide love of pizza, a supportive pizza industry who knew there was one? and great relationships with media partners to get word out about their pizza-themed events that raise funds for local food banks and pantries.

While generally, social media is a free tool for events and brands to use to promote their events, there is more involved in leveraging these channels well. Your first objective must be to locate your audience and cross-promote your various updates across all platforms. Choose a strong hashtag that works to aggregate all your posts.

Suddenly people were scouring shelves looking for their name and the name of loved ones. The speed of social media makes it perfect for surprise ticket giveaways or contests.

If you need to boost attendance, you can use social media to offer a time-limited discount or other special deal. It involves sending marketing messages, predominantly via email and can contain rich content and specific Calls to Action.

A Call to Action clearly states what you want your audience to do. It may be to click through to a website for more information, or buy a ticket from your online ticket site, or follow your event social media accounts. Always clearly state what you want your audience to do next. For successful email marketing, you need to have access to an established and well-curated email database and a very strong subject line that will cut through the volume of emails received by your target market.

Use the Personal Touch to Connect with Email Marketings. Dropbox uses gamification to encourage you to encourage your full utilization of their service and to have you engage with your friends and recommend the service. People tend to listen to recommendations from friends as to what events to attend and are more likely to register if they know someone who is already going.

Send an email to nudge your guests to start telling their friends about the event and incentivize them to share on social media.

The grammar app Grammarly charts consecutive weeks used, awards streaks with badges of achievement and makes users feel amazing by comparing their efforts to others.

This is a big opportunity for eventprofs to gain advantage when promoting their event. Be sure to fully leverage your speakers and partners too.

Their marketing reach becomes yours when they post and promote your event to their mailing lists and marketing channels. If a customer tried the new Adobe product, they got a free song from the brand!

Maybelline stepped away from the usual celebrities to leverage other industry influencers, such as beauty bloggers and vloggers to leverage their message. Kim Kardashian promoted the Got Milk campaign and it was seen by over thousand people.

A clever campaign during a period when she was dropping weight for clever advertising connections. Cristiano Ronaldo used his influence and following to promote the Nike brand , following in the footsteps of Michael Jordan and Lebron James. At part of the pre-planning for the Green Meeting Industry Council Sustainable Meetings Conference, they crowdsourced a team of design planners and influencers from varying backgrounds and created a design dream team to help put the event together.

Many media outlets and community websites offer a free community events calendar where eventprofs can list their upcoming events at no charge. Even online ticket systems like Eventbrite or TicketMaster will include your event on their local event listings page as part of your e-commerce agreement.

Look for ones that support you by adding images, video or other content to help demonstrate the theme of your event. This website gives you full access to scientific and medical events that are happening including information, images, maps and links to the sites.

There are events listings for particular types of events as well, such as this one for punk festivals. Find one that suits your genre or industry. City specific listings help reach a local audience or support initiatives that may drive tourism by attracting guests interested in your city.

Creative Ways to Promote an Event Examples. Simply put, experiential marketing is the confluence of marketing and events. Experiential activations aim to delight and surprise, creating a long-term, meaningful relationship between brands and audiences by way of creating a one-to-one experience.

Different types of activations range from small installations and pop-ups, right through to trade shows, and music festivals. Every event can be an experiential activation and this can be turned the other way so you are using an experiential activation to promote an event.

The right event promotion attracts the attention of the demographic and attendees you want for your event. Here are some of the best opportunities you have for drawing a crowd. While the Olympic Games are certainly the most high-profile sporting event out there, the ceremonial Olympic Torch Relay of the lit torch builds excitement for the main event.

People line the streets to be able to be a part of this unique experience. This is great news for eventprofs because if anyone knows how to create an experience that leaves a lasting impression, you need look no further than the event industry. Large and in full, public view, billboards can be costly particularly in prime positions such as this example.

But they are incredibly effective if your event has a broad mass appeal. Do your research on some of the best areas for your demographic and popular places that they may frequent, including other local events. Use this to your advantage when deciding on positioning.

Make billboards flashy to stand-out, particularly if they are in direct competition with other advertising, or alternatively find a spot where your board will be on its own! Une publication partagée par i m u r fake noukiddingo le 8 Juil.

You may not find out until the next post…keep them guessing and build excitement! You can also do this on your website and social media channels. Self-navigating blimps, airships and planes can be a fun way to promote your latest event as there is very little competition in the sky. Blimps tend to be light and filled with gas to maintain their shape.

The one shown in this example is big enough to have a variety of information or simply your event or brand name highlighted. Using local transport can be a good advertising option because you know the route they run so you can select the bus choices that will reach most of your target audience.

Often it is the only advertising on the exterior of the bus, so there is minimal competition. As they drive around with your signage it becomes a regular reminder of your event or brand which increases recognition and long-term prospects. Exciting one-off staged performances that appear to be random can cause a buzz for upcoming events.

The important thing is to make an impact and make it interesting. You can opt for something brand or event-related such as the theme. For example, if you are having a James Bond-themed event you could create a flash mob dance to one of the movie tunes with participants dressed in suits.

Alternatively, song medleys appeal to a wider audience and make them stay through the whole performance. Remember, it is important to link your mob to your event or brand. The best kinds of flash mobs are filmed and then posted on social media for extra exposure.

If done well, they are more likely to go viral. Improve local areas or create temporary walls to legally showcase local graffiti artists and promote your event.

You could turn it into a mini competition to create the best art piece for your promotion that can be showcased at your event. It is important to get permission from your local council or authority first, but there may be areas that need sprucing up and as long as it is tasteful it can be organized and allowed as a promotion.

Be aware of local restrictions and consult the city before proceeding. If it better pleases local officials, you could offer to whitewash your works after the event ends as an incentive to improve worn down areas that need attention.

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Une publication partagée par Serenity Designs myserenitydesigns le 11 Juin à 5 PDT. This degree version is a fun way to incorporate the shape into the signage. Again, as with billboards, the location is key to reaching your intended audience. advert campbells soup andywarhol amsterdam clever.

Une publication partagée par Elizabeth Yates lilayates le 10 Juil. Large or giant props can cause a buzz and stir, particularly if they are kept within the event theme but not immediately obvious. They prompt others to come up and ask questions to find out what the props are about. They are also an excellent photo opportunity and a favorite to get trending on social media if you combine with a special hashtag or add multiple props in a certain area for people to find as part of a game or treasure hunt.

Throwback to countdown party at clarkequay giantprops boombox djconsole blackvinesg designandbuild wehadfunmakingit. Une publication partagée par Blackvine blackvinesg le 9 Févr.

This walking messaging can be more engaging to the public than signage. Plus, it offers the opportunity for the staff to answer questions. We LURVE Lettermen — bourkestreetmall — guerillamarketing melbournemarketing lovemyjob lovemarketing outdoormedia marketingaustralia marketingmelbourne streetfightermedia.

Une publication partagée par Streetfighter Media streetfightermedia le 6 Juil. Work with your event sponsors or use your own products to create a pop-up shop for promotion of your latest event and sponsors.

For example, for an upcoming running or sporting event you could create a pop-up shop for trainers that includes energy drinks or advice from professional coaches. Pop-up stalls and shops tend to create a stir because they are temporary and this adds an element of FOMO that attracts others to get there before it goes away.

Une publication partagée par Danielle W. danwiede le 2 Févr. Event Advertising Ideas. Nobody likes being bombarded by advertising. On top of that, fewer people are watching mainstream TV, listening to the radio and reading newspapers. Instead, they are consuming just what they want, when they want it.

The audience is deliberately avoiding advertising. Even internet advertising is suffering because people have either become ad-blind or they are using ad blocking software.

These new viewer preferences just require us to think differently. Make sure that your base promotions are dialled in to what your audience wants and where they are at. Having a presence on the web for your event is no longer an option — it is essential!

Nowadays, having a strong online presence can either make or break an event. Even with the additional cost of creating and maintaining an event website, doing so is almost always in your favor.

Here are some examples of great websites that keep the hype going from year to year. This event website makes great use of video and other graphics to really give you a sense of the event environment and build FOMO.

The Cult Gathering brings together the top brands in the world — no wonder their event and webpage is on point. The Brand New Conference manages to communicate its integrity and seriousness through the use of black and white.

Sometimes you can say more by scaling back all the bells and whistles and focusing on the content. In addition to being bilingual, the fun and unusual colors in this website help to communicate the light tone of this event. The site helps guests know what to expect out of the experience.

Make sure the content that is important to your guests is front and center. northwest awards culture education arts eventprofs eventmanager. Une publication partagée par Events Northern Ltd eventsnorthern le 24 Juin à 10 PDT. Whether you choose print, radio or a more expensive TV campaign, there may be a place for paid media in your event advertising campaign.

Although using these channels can often be expensive, you can get more bang for your buck by negotiating a sponsorship agreement that exchanges paid media coverage for partnership marketing benefits with your event.

Use Facebook ads to amplify your message to new audiences. Make sure that your post is very visual as this leverages the strengths of Facebook to ensure better success.

These ads show on the side of the Facebook screen, while boosted posts show in the timeline. And advertising for the Academy Awards comes with a great example of paid media. This TV commercial leverages humor to look back on one of the most harrowing situations for eventprofs the mix up of an awards envelope to promote the next event.

With a continuing focus on environmental sustainability and a growing distaste for disposable paper products, be very strategic in setting size and quantities of posters and postcards before sending them to print or consider recycled products.

The long-time work horse of community and music festivals, there may still be a place for print collateral in your event advertising. The Launch trade show gives away a flyer, lanyard and other items with their collateral to make the material more memorable.

Go beyond the standard postcard or tri-fold brochure with die-cut paper or interesting folds like this:. Perhaps try this camera promotional item or another creative shape. Today, organic views are still possible but diminishing considerably.

Here are some tips to help you maximize the benefit of your use. While Facebook is currently the most popular social media tool for event promotion, be sure to consider the possibilities with Instagram, Pinterest, Twitter and even LinkedIn. Depending on your event and your target market, each of these platforms can help amplify your message.

However, popularity of platform only matters in regard to your audience. Facebook is the largest social network in the world. With more monthly active users than WhatsApp, Twitter and Instagram combined, it makes sense to explore how you can use the platform to sell more tickets to your event and excite attendees leading up to the day.

The Advert Manager tools track results to help analyze the ROI. USE FACEBOOK PAGES TO BUILD COMMUNITY FOR YOUR EVENTS. Tough Mudder really leverages the challenge of the event into challenging you to form teams and compete against your friends.

This strategic peer pressure invokes FOMO to increase registrations. Use video and Facebook Live to get your page to the top of the ranks. The Edinburgh Fringe Festival has great use of live and video postings to peak your interest.

It can also be leveraged as a teaser for future events. MASTER GREAT FACEBOOK EVENTS TO REACH A LARGER AUDIENCE. Want your event to be highly sought after? Counter-intuitively, make it difficult to get tickets! This video game event organizer promotes well in advance of their events.

They have a passionate and committed audience that books a year in advance. Twitter can be a fire hose of information. Using hashtags will help people discover you and stay knowledgeable about updates.

Day 2 at Asia Blockchain Summit in Taipei. Instagram is one of the hottest social media tools out there with the under crowd making this their go-to for connectivity.

With the massive use of images and hashtags to help you find what interests you, eventprofs need to maximize what Instagram can offer in both event ideas and advertising promotions.

Happy WorldEmojiDay! Thanks timboboca for sharing this WOW-worthy pic from the laquintaresort WowWithHilton. If your event is more business focused or you want to target certain professions or industries, LinkedIn provides a similar amplification opportunity as Facebook.

Be sure to respect the professional nature of this platform when posting and leverage connections to spread news of your event. Event companies that have business clientele can actively advertise their events and registration through their posts.

Pinterest also gives you the opportunity to build anticipation by posting images of event materials and what guests can expect to see or experience at your event. Need another reason to use Pinterest?

EventprofsAtoZ D is for delegates. It is the people that create that special spark and ensure that the magic of meeting face to face lives on. Delegates we salute you!

eventprofs eventplanning. Une publication partagée par Becki Cross Nee Train beckicross le 12 Mai à 12 PDT. thirtyui Day 11 — Thirty UI. thirtyuichallenge ui uidesign userinterface design designs designer graphicdesign graphicdesigner graphics webdesign websitedesign website redesign advertising red digital digitalmarketing insta instagram instadesign likes likeback like4like likeforlike likesforlikes.

Une publication partagée par Rosie Jones rjj. designs le 13 Juil. This image conveys exactly what attendees can expect from the event, simple, concise, and visually appealing. Here are the different ways in which you can optimize your event website:. Web visitors form an impression of your website in as little as five seconds.

It is important that your website's design immediately sparks visitors' interest. Heat maps are color-coded to visually represent user activity on your website. Information on how much time visitors spend on your website, which features are most interesting to them, and even how far they scroll down the page is available at your fingertips!

Do you use Google Analytics to keep track of visitors to your website? Analytics have become the most important tool to gauge the effectiveness of your website and analyze how many visitors might turn into paying attendees.

We all love discounts. Given their massive audience outreach, Social media channels like Facebook, Twitter, Instagram, and LinkedIn have proven to be popular mediums for event promotion.

Here is how you can use Facebook to attract people to your event:. Create a Facebook page about your event and share it with different groups. If your budget allows, go for paid promotion as well. This will generate quick returns for a small investment. Cross-promote the event with an event marketing partner who has considerable influence in generating buzz and increasing registrations.

X Formerly Twitter is another widely-used medium in the events industry. There are many ways through which you can promote your event on X:. Create a catchy hashtag for your event and find creative ways to get it trending. You could even devise a competition, encouraging registrants to retweet and include the event hashtag for the chance to win a prize!

Event organizers also leverage LinkedIn as an effective promotional tool to entice more event attendees. Given its huge professional user base, LinkedIn can help attract the right audience to your event. You can:.

Many users visit your event website, but for some reason, they get distracted and click away from the landing page. You need to hone in on the users who are clearly interested but perhaps have shorter attention spans.

Ad retargeting across your Google AdWords account and on the ticket sales page will continually remind visitors of your event as they visit other websites. You need to consider the following points while attempting ad retargeting:.

Identify your audience- do you want to target those who clicked off during checkout? Maybe you want attendees from a particular geographical area only? You can use Google Tag Manager to manage codes, tags, and pixels for your retargeting campaigns. Different ads work on different websites and devices.

Instead, come up with new, creative messages, images, and colors to maximize your ad retargeting results. If there is one way to push your event into the spotlight, it is to create a performance that has the potential to go viral. This could include putting your own spin on popular challenges think back to the Ice Bucket Challenge or the early Blindfold challenge , organizing a flash mob, filming a video featuring adorable puppies… Get creative!

Remember, the messaging should be smart and subtle. Quick response QR codes have been around for some time now. You see them on packages in the grocery store, consumer goods, magazines, and brochures.

Given their ease of convenience, they have also become quite popular in the events industry. Most smartphones include built-in QR app readers, so there are several ways to make the most of this technology to come up with some cool event promotion ideas.

For example:. Include a QR code with the digital or printed sponsorship material handed out at your event. Since printed matter becomes outdated in a matter of days, the QR code can provide attendees with the latest news on your event with just a simple scan.

Whether you are marketing your event through digital or traditional billboards, including a QR code allows any person to scan it and get more details about your event. Visual content is important to boost social engagement and promote your event. Incorporate storytelling in the form of infographics to provide all the information about your event in a simple, fun manner.

Given their high shareability value, infographics are an effective, low-cost visual tactic to generate more buzz around your event. Never underestimate the power of a cute mascot! A great way to promote your event is to incorporate mascots that represent your event values as well as send positive vibes to attendees.

People will want to take selfies with the mascot and share it on social media, thus increasing the brand value of your event.

This option, however, should only be considered when your event is spread over days. Another cool event promotion idea is to hand out exclusive merch such as branded caps, T-shirts, tote bags, or digital paraphernalia such as pop-sockets to attendees before, during, and after the event.

It incentivizes people to sign up for your event year after year because, after all, everyone loves free stuff! Today, it is no longer a question of whether AR should be incorporated into an event, but how it should be done.

Another cool event promotion idea is to hand out exclusive merch such as branded caps, T-shirts, tote bags, or digital Learn how to market your events successfully by drawing inspiration from these 24 creative and proven event promotion ideas 12 Examples of Promotional Events to Build Your Brand · GLAMOUR Beauty Festival · Clarins Urban Oasis · Ace Hotel

Try It Before You Buy It. FREE Samples on 's of custom promotional items & trade show giveaways for your company - % In this article, go through eight event marketing examples you can use to create buzz and generate lots of attendees for your next event 12 Examples of Promotional Events to Build Your Brand · GLAMOUR Beauty Festival · Clarins Urban Oasis · Ace Hotel: Promotional sample event

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At Promotional sample event minimum, consider including these elements:. This blog post will focus on exactly that. Product Evsnt. I Prmotional the sample quickly rPomotional knew immediately that the product was a good value for a new business watching the bottom line. An experiential marketer's role is similar to a brand ambassador, event planner, or brand manager, and typically involves the following duties:. There were no headaches, roadblocks, or glitches.	As the line between events and marketing continues to blur, experiential marketing is the confluence of the two. The Benefits of Reviewing Event Invitation Email Samples and Examples Looking at samples of event invitations before writing your own can be incredibly beneficial for several reasons: Inspiration and ideas: Event invitation samples showcase different approaches, styles, and formats that can help you brainstorm and generate creative concepts for your invitation. Everything You Need to Know About Event Scheduling Software. expofcare cake cupcakes ptexp patexp birminghamrep conference awards. Analytical cookies are used to understand how visitors interact with the website.	Another cool event promotion idea is to hand out exclusive merch such as branded caps, T-shirts, tote bags, or digital Learn how to market your events successfully by drawing inspiration from these 24 creative and proven event promotion ideas 12 Examples of Promotional Events to Build Your Brand · GLAMOUR Beauty Festival · Clarins Urban Oasis · Ace Hotel	Creative Ways to Promote an Event Examples · Build Momentum with Run Up Events · Reach a Large Audience with Billboards An event marketing plan template enables you to guide your pre- to post-event marketing activities. You can outline the Wishing You a Season Filled With Joy, Laughter, and Everlasting Memories! Sample event post. Sample Post	Another cool event promotion idea is to hand out exclusive merch such as branded caps, T-shirts, tote bags, or digital Learn how to market your events successfully by drawing inspiration from these 24 creative and proven event promotion ideas 12 Examples of Promotional Events to Build Your Brand · GLAMOUR Beauty Festival · Clarins Urban Oasis · Ace Hotel
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Provide your community with an event hashtag so they can keep up on the latest event news and conversation. Include your hashtag in the promotional content you share online to build anticipation and enthusiasm for your event.

Using an event hashtag also provides your community with a way to stay connected while sharing user-generated content UGC. This not only tightens bonds within your community. The resulting UGC and word-of-mouth marketing can also help attract more potential attendees and, in turn, increase ticket sales and registrations.

Keep the social conversations going by including your hashtag in the posts you share pre-, during, and post-event. And make it easy for your event community to continue interacting on social channels using one familiar, easy-to-remember hashtag.

Go beyond creating infographics with videos, motion-graphics, and short-form filmed testimonials to share on social media channels. For example, behind-the-scenes, sneak-peek videos give the event audience a glimpse into the valuable experience awaiting them. Consider co-promoting your promotional videos with sponsors, speakers, and potential influencers on social media to reach a larger audience.

Plus, they can share their excitement with others in real time. Live streaming your event to social media channels can help you score some last-minute registrations. Plus, you can repurpose the stream for additional marketing activities after the event is over.

And getting more eyes on your social media feed helps grow your event community. By teaming up with influencers, you can seize the marketing moment — and their sway — to drive interest in attending your event.

Seven out of 10 marketers think influencer marketing reaches the right audience better than other marketing tactics. Because influencers come with pre-existing genuine relationships with their audience. Keep in mind that influencers typically charge a fee for their services. Then, seek to collaborate with an influencer to promote your event on social media, email, and other marketing channels.

They initially expected attendees, but after Taylor and Hill tapped YouTube influencers, CEOs, music executives, and creatives to present, almost 4, people registered for the event.

QuarantineCon saw so much success that the event series continued. And it attracted more community members because attendees sang its praises. Loyal community members already value your brand and are excited to attend your event.

So why not let these folks help give your event promotion a boost? Consider creating a referral program to incentivize loyal members of your audience to tout your event. Games and friendly competition are often hard to resist Wordle, anyone?

So, running social media contests and giveaways can inject an element of fun and playfulness into your event promotions. Games and contests can also creatively nudge your event community to spread the word on social media.

Want to give your event a boost? Consider investing in paid advertising on social media platforms. While this event promotion idea comes with hard costs, it can be highly effective.

One tactic is to create look-a-like audiences based on your past events. This can help you reach new-but-similar audiences who are likely to be interested in your upcoming experience. Additionally, think back to your audience research to determine which social media platform your audience prefers.

Develop a safety net that catches potential registrants who might have slipped through the cracks for one reason or another. Search engine marketing SEM and social media retargeting are a few ways to keep your event top of mind and prompt ongoing consideration to attend. Craft your ad copy, visuals, and CTAs so your retargeting efforts create a relevant experience for your potential registrants.

Since retargeting is all about reaching people who have already interacted with your brand, your ads will be conveniently positioned where your audience hangs out online. And, your event promotions will continue to make cameos reminding people to register soon.

Use the human inclination toward name dropping to your advantage. Celebrities, musicians, authors, and admired industry thought leaders are an irresistible way to attract event registrants. Or consider the Wildlife Conservation Network inviting revered primatologist, Jane Goodall, to speak at their event.

Hinting at surprise celebrity appearances can pique audience curiosity and drive them to register for your event. Remember, you're not promising to simply host an event.

Tangible gifts and experiences help build relationships with potential attendees because providing them with something thoughtful encourages reciprocity. Present your offerings in visually appealing ways and packaging.

You will also want to incorporate branded elements into your sampling event, whether it be branded tents and signs, or branded bags for street team staff. Additionally, your sampling staff will need to keep areas tidy and clean, and free of clutter. Your product sampling staff holds the key to making connections with consumers and turning them into customers.

When you are planning your campaign, think about the demographics of your consumers and who will relate best to them. Secondly, you will want to make sure that your staff is outgoing, professional, articulate, and dependable. And finally, your sampling team needs to be knowledgeable about your product and your brand.

Provide the team with training materials that outline the activation itself, product specifications, and talking points to ensure that they are fully prepared for the event. While interactions between your event staff and consumers will typically be short and sweet, you do need to have a few key talking points for the sampling staff to convey.

In addition to talking points, your staff should be able to answer basic questions about your company and the products that you offer.

On top of trying your product for free, give consumers an incentive to buy your product. For example, offer a high-value discount offer or coupon. If a consumer tries your product and likes it, a discount offer will seal the deal and most likely lead to a purchase.

Post-event reporting is incredibly important to learn how consumers perceive your brand, your product, and the activation itself. Have your product sampling staff take note on consumer feedback and report back after the event.

Product sampling events can be measured in a variety of ways. This virtual event marketing plan template provides a simple three-phase, six-week structure to help you promote your virtual conference, webinar, webcast, or other virtual event. Use chart columns, rows, and colors to track and distinguish promotions easily.

To track the progress of your campaign, use color coding to fill in the cells that correspond to the weeks when you need to work on each marketing task. This virtual event marketing plan template allows you to stay on track so you can reach your target audience and drive event participation in a competitive online space.

Download an Event Marketing Checklist Template for Microsoft Word Google Docs. Download, customize, and complete this event marketing checklist template to ensure that all your marketing materials are in place for your event. Use this template to mark the completion of various marketing tasks, such as defining event goals, creating a marketing budget, defining the ideal attendee profile, or creating an optimized event website.

You can customize the template by adding or subtracting items and changing the order to indicate task priority. An event marketing plan template enables you to guide your pre- to post-event marketing activities. You can outline the preparation and promotions necessary to increase awareness, reach your target audience, drive attendance, and stay on budget.

The plan helps you capture attention and detail a promotional timeline with all necessary steps. Most event marketing plan templates feature a week timeline from pre-event promotions to post-event updates.

A virtual event marketing plan usually requires a streamlined six-week timeline. An event marketing plan template includes marketing promotions and tasks that are organized into categories and then listed and tracked across the timeline.

To make tracking simpler, the timeline is divided into phases. The first step in writing an event marketing plan is to define and outline your marketing goals and budget. Set the framework for the online content needed to promote your event.

Identify the target audience, and select the best social media platforms to reach them. A successful marketing plan can increase event awareness and engage your target audience.

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Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. Try Smartsheet for free, today. Free Event Marketing Templates: Event Marketing Plans, Strategy Documents, and Checklists Try Smartsheet for Free.

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