Yes, some people even call them bribes… :eye-roll:. When you ask someone to give up their email address — to willingly fill up their overflowing inbox with more newsletters and promotions — you need to offer something really good in exchange.

Like hot chocolate with oversized marshmallows and whipped cream good. Since your lead magnet is designed to get people onto your email list, you should deliver the magnet with email.

I know — shocking, right? You wouldn't deliver custom stock photos or send that handmade necklace until you were sure that the payment went through, would you? Then why would you deliver the lead magnet before you were sure that you got a valid email address from the reader?

After someone has confirmed their email address because you are using that double opt-in process that I mentioned above, right?

You've delivered the lead magnet — and you've got a couple of choices to make. You can either send another series of emails a. This works best if you have a product that is a direct follow-up for the freebie they downloaded.

For example, you may offer a free guided meditation as your opt-in, and have a day self-guided mediation course. Over a series of emails sent over several days , you can promote the benefits of your course and a limited time offer.

Funnels work best when there is a direct correlation between the freebie that they signed up for and the paid product. They are less effective if after that guided mediation you were offering a general life coaching program.

If you don't have a paid product that has a direct correlation to your freebie, then you probably just want to move the subscriber onto your newsletter list. With your newsletter list, you can send a mix of content and promotions to make the most out of them.

Make sure you're emailing your list on a regular basis — at least a couple of times a month. The worst thing you can do after someone has downloaded your freebie is nothing. The first few days after someone learns about you and your amazing content is the prime time to keep them engaged.

Don't just let them sit there because you don't have a specialized offer to send. So, now that I've spent all this time talking about what to do with lead magnets — here are 56 ideas for lead magnets that you can create.

These lead magnets aren't the ones that most of us are going to whip up in a weekend, or even in a full week of work. But if you're on the techy side — or your product is very tech driven, then some of these may be JUST what you need.

And there you have it — 56 lead magnet ideas you can use to grow your email list. Which are you excited to try? I know I've got several new things on my to-create list after going through this exercise for you!

Pingback: What is a Sales Funnel? Companies often distribute small quantities of their products to consumers as samples to allow them to try before they buy.

Samples can be found in various industries, including cosmetics, food and beverages, healthcare, and more. By offering samples, businesses aim to showcase the quality and benefits of their products, giving consumers a firsthand experience and encouraging them to make a purchase. Another type of freebie is giveaways or contests.

Companies may run promotional campaigns where consumers have the chance to win a product, service, or experience. Giveaways can be conducted through social media platforms, email subscriptions, or in-store events.

These campaigns generate excitement, engage consumers, and help create a buzz around a brand or specific product. Giveaways not only offer a chance to win something for free but also provide exposure and potential new customers for the brand.

Free trials or demos are commonly utilized in the software and subscription-based services industries. Companies offer a limited period for consumers to use their software or service for free, allowing them to experience its features and benefits firsthand.

Free trials serve as a way to demonstrate the value and functionality of a product or service, ultimately leading to conversion and customer acquisition. Discounts or coupons are another form of freebies.

Businesses offer discounts or coupons that provide a reduced price or special offer on their products or services. These incentives can be distributed through various channels, including online platforms, email marketing, or physical coupons in newspapers or magazines.

Discounts encourage consumers to make a purchase while also building brand loyalty and repeat business. Sure, you will have people who take the sample from you and move on. But, more often than not, you will gain many customers for each item of value you give away. A sudden influx of cash into any new business is always good.

People these days use brick-and-mortar stores to browse. Then they make their purchases online. In-store giveaways often make people feel obligated to the person who gave them the freebie, encouraging in-store purchases. But, of course, some customers will be more convinced to buy that thing online, as intended.

Whatever your scenario is, many benefits can come from sample marketing. According to copywritematters. com and breezepeople. com, product giveaways:. Along with all those benefits, one must consider the cost of the giveaway.

There is always an investment of either time or money. Some samples cost the marketer every time they reach out, while other giveaways allow the businesses to get away with just an initial investment.

It depends on the nature of what is being sold. For instance, online writers may make time investments, giving up a day or two to create a free literary masterpiece for every editor they hope to write for in the future. In addition, much upfront cash is spent whenever paid employees distribute food and drink handouts.

For instance, once online marketers have their free giveaway e-book and the other components of their email campaign written, their businesses gain customers daily and profit on autopilot.

Get % free samples by mail. We only focus on free shipping & no strings attached. Browse all the free stuff & giveaways now! Free sample marketing involves distributing complimentary products to consumers, aiming to increase brand awareness, generate buzz Hunt4Freebies is the most updated freebie site on the web, updated 24/7. You can find free samples, free gift cards, free beauty products, free tickets

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