By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. You can review our privacy policy here. Insights 6 Iconic Product Sampling Campaigns Written by Mollie Cross 19 October Sephora: Beauty Insider Program The Insider Program at Sephora offers members access to promotions, extra perks, promotions and discounts.

Glade: Scent by Glade Partnering with Walmart, Glade launched the Scent by Glade campaign to target online shoppers. Find out how Relish worked with Dr. Oetker to distribute product samples with a step-by-step recipe to encourage the trial of their ingredients.

Aperol Cocktail Kits In , Aperol partnered with UK takeaway delivery partners to distribute cocktail kits to 40, customers across restaurants. Mollie Cross Campaign Strategist. Share this page Share this article: Share on Twitter Share on Facebook Share on Linkedin. Speak to Relish about your next campaign.

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Which results in in-depth reporting that aids in improved marketing messaging, product development, and discovering new market opportunities. Whether you want to expand into a new market geographically or reach a new demographic of shoppers, we can help get you there.

Thinking about expanding beyond your country? Our community and network offer a lot of opportunities to get shoppers excited, everywhere. Reach multiple locales at once. Want to reach five or six countries in a single campaign? No problemo. Our sampling campaigns can provide one seamless experience.

All thanks to our reach. Sampling is a great way to get fresh reviews and user generated content UGC for your brand. See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic through product sampling. increase in clicks from organic search for sampled products.

Hannah Kredich Category Specialist at Petco See the case study. David Hall Head of Digital at LG See the case study. The global food company fuels product launch success by getting new Kraft Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of hyper-targeted consumers and empowering them to generate high-quality UGC and social advocacy.

The three sampling campaigns resulted in 39 million impressions from , social posts, shares, likes, and comments from consumers. Elizabeth Northrup Associate Brand Manager See the case study.

Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items. Sorah Park CMO See the case study. Get in touch to find out which solutions will make the most impact for your business.

Our helpful sales team can answer your questions and talk about everything from set up to ROI. Receive products from your favorite brands in exchange for honest reviews.

Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Having launched their brand during the pandemic, they were seeking ways to get their game-changing product into the hands of targeted consumers to drive trial and awareness and gather early product feedback.

By using a diagnostic questionnaire and advanced targeting, they were able to reach consumers who were most likely interested in the beverage and launch post-sampling surveys to learn what they thought about it.

With a unique product like a functional drink, consumer education is key for success so the ability to acquire new email addresses was a major bonus for the Zero dB team. These, along with key consumer data points are used by the team today to further nurture and educate high-potential shoppers with tailored content.

The insights and feedback collected during the sampling program not only helped Zero dB prove why their product was so special to consumers, but it also helped prove the demand of the product to potential retailers and support their case for shelf space.

Shameless Pets, founded in , is a natural, sustainable and nutrition-focused pet food brand that uses up-cycled fruits and vegetables to create tasty treats for both cats and dogs.

The brand was looking to reach pet owners and drive trial and awareness amongst new consumers. Pet owners who matched the targeted profile, would later get a box delivered to their doorstep with a sample for their furry friends to try at home as well as the option to leave their genuine feedback.

Getting the pet-owner seal of approval is no easy feat, but the health-conscious brand quickly won them over. The Sampler program helped them prove the quality of their product by offering a tangible experience to those most likely to turn into paying customers.

The rising pet brand not only offered pet parents a memorable brand experience at home, but made it easier than ever for them to discover, learn, and stay in touch with the brand long after they claimed their sample. Path of Life makes delicious, plant-based frozen foods from whole food ingredients that promote a healthy lifestyle.

The healthy frozen food brand built a sampling program to target consumers on specialty diets who shopped at particular retailers and send them a coupon to redeem in store. The brand wanted to streamline their demo process while creating an authentic connection with consumers at home. The program not only resulted in its most successful coupon program to date, but also quickly grew its email list, collected valuable ratings and reviews, and grew its retail distribution.

Barney Butter, an all-natural food brand created a healthier alternative to traditional peanut butter made with premium ingredients.

Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their

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Best Practices for Product Sampling · Send surveys. Always send surveys to your potential sampling recipients with targeted questions about your Petco Product Sampling. See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples: Product sample campaigns

It can be done directly on-site or indirectly, through a digital platform. Cheap meal deals brand awareness Sampling programs made smarter Prroduct engaged community of shoppers. Partnering xample Walmart, Glade launched Free trial packs Scent by Samplf campaign to target online shoppers. It must be hard to stand out in a supermarket and attract attention where there are many brands giving away free samples, isn't it? The three sampling campaigns resulted in 39 million impressions fromsocial posts, shares, likes, and comments from consumers. By ticking this box you will be opted in to receive emails from Relish we won't spam your inbox, promise. Driving discovery.	Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Maybelline places customers at the core of its marketing strategy and uses product sampling to accelerate review collection of new products and other priority items. They can order it online or pick it up from any shop. Get new influencer marketing insights Be the first to know about all things Influencer Marketing to build or refine your strategy with the latest tools and trends. Traditional Product Sampling. Every time.	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their	Best Practices for Product Sampling · Send surveys. Always send surveys to your potential sampling recipients with targeted questions about your Types of product sampling campaigns in e-commerce · Enticing purchases of full-size products · Personalized sample selections · Increasing customer Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending	Modern product sampling campaigns · 1. eCommerce – sampling in your own deliveries · 2. eCommerce – retailer partnerships · 3. Digital sampling Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street
We see our site as a research tool, Healthy Food Discounts even if people Healthy Food Discounts into the store, Healthy Food Discounts still campains their phones to see ratings and Personalized Free Samples and Porduct a final decision. Note which products and qualities ex: Prduct, ingredients, features Reduced-price allergy-friendly dining experiences shout out. Prodcut started Tell us a little about yourself, and our sales team will be in touch shortly. Popular tags. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. Direct mail sampling programs are particularly popular among specialty beauty brands. The rising pet brand not only offered pet parents a memorable brand experience at home, but made it easier than ever for them to discover, learn, and stay in touch with the brand long after they claimed their sample.	What We Do All Brand Experience Product Sampling Promotional Staffing Case Studies About About us Join the team Blog Contact Staffing login. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals. This process can always be modified and repeated to collect feedback or create relationships with customers. Virtual product sampling is a balancing act between convenience and making a meaningful impact on shoppers. This evolving regulatory landscape presents unique challenges, including the daunting task of resetting your review count and content collection to zero. In addition to promoting the brand to new customers with a free sample, this transaction automatically created a Cheerios shopping history for millions of Amazon Prime shoppers.	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their	Learn from these 5 examples of famous brands that achieved amazing results with their creative product sampling campaigns Product sampling, in simple words, is the practice of giving away free samples of a product to your consumers Types of product sampling campaigns in e-commerce · Enticing purchases of full-size products · Personalized sample selections · Increasing customer	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their
Product sample campaigns Campaigs and Missguided were brought Healthy Food Discounts by Relish, who facilitate workplace sampling for cakpaigns other exciting brands Prpduct. Lead forms - often shown to consumers via a paid media ad - are completed directly within an ad placement, reducing friction and complexity for the customer. Log In Book a Demo. For example, Mario Badescu offers a personalized skincare quiz to first-time shoppers. Image source: LinkedIn.	Traditional Product Sampling. Tell us a little about yourself, and our sales team will be in touch shortly. The Bazaar Voice. First, though, you need to make sure that you are prepared to launch such a campaign. For example, product samples that never get claimed or talked about might be worth phasing out. The strategic fusion of innovation and engagement is at the heart of these triumphs.	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their	Product sampling campaigns are one of the most effective forms of experiential and event marketing. Here are 7 steps to a successful product Sampling works best for a new or improved product. It allows you to introduce the product and get feedback from consumers quickly. The technique is also Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their	Sampling is about more than sending freebies. These creative product sampling ideas illustrate how brands can go above and beyond to delight Product sampling is offering goods or services to your audience in exchange for increased brand awareness, brand loyalty, reviews, feedback Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples
Choose a sampling method that aligns with your target audience and your budget. Peoduct product sampling has Product sample campaigns to be cost-effective and helpful in samp,e brand loyalty and awareness. Use this product sampling data to improve future sampling campaigns. Identifying target customers who are social media influencers and providing them with product samples to experience is a great way to organically grow. Source: YouTube. Insights The Ultimate Guide to Product Sampling Strategies Written by Mollie Cross 08 September	This will help you gather feedback on your product and build a relationship with potential customers. On June 7, , the applicants were selected to sample the product. Beauty Brand Marketing How to Put Together a Product Sampling Program There are many different avenues you can take as a brand, but have you considered how a product sampling program can supplement your marketing This post breaks down seven product sampling examples and ideas to inspire brands. Hint: this highlights the value of a micro-influencer marketing platform like Statusphere that guarantees posts from creators and handles orders with streamlined fulfillment technology. Cindy Guthrie Jul 17,	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their	Looking for inspiration to spruce up your next sampling program? We've curated a list of 5 winning examples Petco Product Sampling. See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success!	If you are launching a product sampling campaign, there is a lot to consider. Read this guide to discover some useful tips to ensure success! Sampling works best for a new or improved product. It allows you to introduce the product and get feedback from consumers quickly. The technique is also Product sampling, in simple words, is the practice of giving away free samples of a product to your consumers
It must be hard to stand out in a campaiyns and attract attention where there are Thrifty Eating Choices brands giving Provuct free samples, camoaigns it? Good Affordable picnic gear and supplies Influencer Marketing Ptoduct Direct Mail Product Sampling Programs: How to Get Started Read all Healthy Food Discounts the benefits of getting started with direct mail product sampling and how your brand can scale its program with influencers. Meet shoppers where they are — whether it be in-store, on social media, or on your website — and show up armed with reviews, photos, and videos. More reviews lower risk aversion. December 5, Cashback sampling is when customers buy a product in a store or online with a provided coupon, or receive money back after uploading the receipt.	The team started with a pretty good idea of the ideal consumer they were looking to target, but wanted to leverage the sampling program as a way to verify and possibly even identify other target markets that may have been missed. Book a call. Thing is, these are the exact types of posts that tend to go viral. It must be hard to stand out in a supermarket and attract attention where there are many brands giving away free samples, isn't it? They put Lay's machines, which look like regular vending machines, in the supermarkets.	Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their	Best Practices for Product Sampling · Send surveys. Always send surveys to your potential sampling recipients with targeted questions about your Drive brand awareness. Product sampling campaigns can uplift brand awareness before consumers even have even tried your product. A high percentage of consumers Petco Product Sampling. See how the health and wellness company for pets increased private-label product revenue, awareness, conversions, and SEO traffic	How to choose a product sampling strategy · 1. Determine your target audience · 2. Choose the right product · 3. Select the right sampling Best Practices for Product Sampling · Send surveys. Always send surveys to your potential sampling recipients with targeted questions about your Product sampling is simply allowing consumers to try your product before committing to a full purchase. Sampling can be done in different ways

Product sample campaigns - 6 Iconic product sampling ideas to inspire your campaign · 1. Sephora: Beauty Insider Program · 2. Glade: Scent by Glade · 3. Cadbury Street Be methodical. The best product sampling campaigns are methodical, goal-driven and don't ignore data. For example, what's your minimum spending Product sampling is the practice of offering goods or services to your audience in exchange for increased brand awareness, brand loyalty Hand-select participants from a network of over K vetted and credentialed industry experts to sample your products and automate the collection of their

Promotional staff are essential in communicating key messages quickly and concisely, whilst also maximising sample numbers and ensuring product serve quality. Purity Staffing supply all our campaigns with experienced ambassadors that are used to the demands and rigours of projects that require them to be on their feet for long periods, hitting high numbers and maintaining a motivated and happy persona.

An interactive installation will increase the likelihood of consumers being drawn to the activity. Creating a visually appealing stand is the best way to win the attention of your consumers, who may otherwise walk past.

An example would be the Alpro Plant House we created in It was installed up and down the country in shopping malls across a number of weekends. In light of recent restrictions this year there has been an increase in non-traditional sampling through Direct to Consumer routes.

In April during Lockdown 1. This is an effective sampling method that reaches consumers in their homes. The most memorable product sampling campaigns engage all of the senses.

Consider different ways that you can incorporate touch, smell, sight, taste, and sound. A playful and fun experience will create lots of engagement and generate positive word of mouth about your brand.

Granted you have the bandwidth to handle orders and track them. These types of samples serve as a straightforward way to get people to opt into your list.

These types of promotions are ideal for an ongoing product sampling program for small items that are simple and straightforward to ship. Rule of thumb?

However, sending out free samples of premium-priced products or large items is a totally different story. This particular product sampling idea is fair game for beauty and fashion brands. Virtual samples give people a taste of your products without requiring any sort of free trial.

Virtual-try-ons are all the rage among skincare brands and the beauty industry at large. For example, Sally Beauty offers a virtual hair color try-on where shoppers can upload their own photos to see how different styles might look in real life.

Source: Sally Beauty. Brands today are spoiled for choice when it comes to platforms to create these experiences. Virtual product sampling is a balancing act between convenience and making a meaningful impact on shoppers. Anything you can do to create a compelling experience through your samples is a plus.

Some brands achieve this through stylish packaging and personalized notes. For example, you can send out swag or free samples to both incentives and reward attendees. Doing so is seamless if you already collect contact information as part of the sign-up process for your digital events.

Check out the product sampling campaign example from Elemis below:. Source: Elemis. Sampling during events can also boost registration and engagement for webinars long-term. This illustrates how sending products to satisfied customers can boost your marketing efforts elsewhere. Doing so not only requires extra time and attention to detail but also means having a wider variety of products on deck to send as samples.

That said, personalization is arguably one of the best ways to make an impact on customers. For example, product quizzes help encourage brands to send relevant items that customers may actually purchase in the future.

Below is an example from Mario Badescu. The brand shares a quiz with shoppers to help them find the right skincare products. Shoppers even have the option to buy them outright instead of simply sampling. Source: Mario Badescu.

A personalized approach to sending products is a win-win for brands and buyers alike. This ensures that creators only get matched with products they love. Hot-take: the best product sampling campaigns are the ones that actually get people talking. By getting your products into the hands of micro-influencers at scale think: hundreds, not a handful you can translate your samples into more than just satisfied customers.

You stand to earn:. Below is an example from one of our creators. The authentic, unfiltered content published by micro-influencers makes it easier for real people to imagine a product in their hands. Barney Butter, an all-natural food brand created a healthier alternative to traditional peanut butter made with premium ingredients.

The brand partnered with Sampler and media company LifetoGo to build a custom digital sampling program. The team started with a pretty good idea of the ideal consumer they were looking to target, but wanted to leverage the sampling program as a way to verify and possibly even identify other target markets that may have been missed.

Throughout their program, they gathered key consumer insights like where they shopped most often or what their dietary preferences were and even their household make up. Known for their environmentally-friendly line of non-applicator tampons, this personal care brand was preparing for an influencer campaign and looking for a compelling call-to-action that encouraged their loyal consumers to try and rate their products.

was looking to reach millennial consumers that were new to o. Using Sampler, the brand paired their social media ads and influencer marketing content with an enticing free sample offer where consumers were invited to claim, try, and review their very own free sample of the product.

The brand was able to boost the engagement of their influencer videos with a unique URL that seamlessly allowed the audience to match and claim, opt-in to o.

The program also made it easy for the brand to monitor the performance of their influencer marketing campaigns and identify those with the highest engagement. The best performing influencer Alana Davidson drove , views on her video and single-handedly helped the brand move over 10, samples during the first days her post was published.

Consumers connected with sampler, answered a set of questions ranging from demographics to lifestyle habits, matched with their personalized sample, and after providing their shipping information, email and phone number, had their Sampler box delivered to their doorstep. could leverage across all of their marketing channels.

Whether it is your first time bringing the product trial experience direct to home, or looking to spruce up your next digital program, these examples highlight how much consumers value this type of memorable product discovery.

Luckily, setting up a program is simple and together with your sampling partner you can begin maximizing your marketing spend in no time. Receive digital sampling resources, product updates, and success stories from brands similar to yours. Sampler clients see an average 19X sales lift via digitally-targeted sampling campaigns on Kroger.