Consider how American Eagle employs mystery offers in their email marketing—and this one is email-only:. Plus, rewarding customers in this way frequently leads to increased loyalty and revenue. This is a win-win situation for both you and your consumers. Customers can be highly motivated by rewards and loyalty programs, even if they don't always pay off right away.

For a limited time, you could get double or triple loyalty points, which can be a terrific incentive to buy. Online stores could even give shoppers a "lump sum" of points for signing up to a loyalty program, incentivising them to buy more immediately. This way, customers will keep returning for the benefits and stores can make enough money to cover the costs after offering discounts.

Check out: 14 eCommerce Loyalty Programs Backed By Science Examples. It's tempting to obtain more value for less money, so consider bundling your most popular products with relatively less popular ones. Alternatively, offer a one-time bundle promotional offer where over a certain spend value, the shopper gets the bundle for free.

Limiting incentive with time, whether it's a discount code or free shipping, helps you convert more prospects when you create a targeted pitch. Pura Vida offers an excellent online promotions example—they make it clear that the offer is on the next purchase making it more personalized:.

Tarte's cross-sell campaigns skillfully incorporate free shipping. Holidays are the best time to market products as the best gift options without being pushy. While it's challenging to capture a shopper's attention during the holidays like Christmas or Black Friday , not all holidays are as hectic.

Here's how BarkBox takes advantage of National Dog Day to provide a seasonal discount as it appeals to the company's target audience. For eCommerce stores, clearances are a great promotion marketing campaign to clear inventory for a new product line.

In their emails, American Eagle uses this sales marketing approach. Lack of trust is a common factor for abandoning a cart. Customers may be apprehensive about the quality of your items or whether you are worth their money if your company is new.

Social media contests are a great way to engage shoppers and keep eCommerce sales promotions fresh. Contests also enable stores to create a large amount of user-generated content. Equator Coffees created a giveaway with four other brands on Instagram to increase their following and overall engagement.

Define the promotional campaign's objectives depending on time of the year, type of audience etc. There are discounts available for everyone at Best Buy, even if their "Back to School" promotion is geared toward high school and college students. Back-to-school sales in July and August allow parents to get their children ready for the new school year in September, for example.

The same is true for Black Friday and the holiday shopping season that follows, as well as any other time of year when there is a higher volume of purchases made by consumers. A two-week campaign with emails calling out the various aspects of the promotion as well as showing promotional ads can be beneficial.

You might like: 25 Creative Examples of Black Friday Deals. When it comes to an eCommerce sales promotion, the terms and conditions help explain everything about the deal.

Spelling out these terms and conditions in your exit-intent pop-up will help steer some customers back to the sale. Conditions such as tiers, scaling, and halts must be set before you set out on the promotional marketing journey. In tiered discounts , the value of a discount adjusts as the customer's spending increases.

In the following illustration, Pottery Barn employs a multi-tiered strategy:. You can apply an offer on numerous items separately or simultaneously or only to a single purchase per consumer based on the rules you set.

It's more likely that sales promotional programs will overlap. For example, in your marketing emails or promotional ads, specify whether a customer can utilize the offer in conjunction with another one you're currently offering.

You can attract those customers by offering special gifting services, including festive gift wrapping and ribbons, hand-written notes, and gift receipts to make it easy, convenient, and special for them. Let them pick up their gifts in-store. Everybody needs a last-minute gift! If you sell to local customers or have a physical retail location, letting them pick up their orders from your store can help save the day — and make your business their hero.

Pro tip! You can add profile attributes to your Business Profile on Google to let people know how they can shop with you. Decisions, decisions! Let them explore your gift guides. Offering curated gift guides lets you not only showcase your best products, but also helps you draw attention to overlooked products and inventory that you want to prioritize.

You can use Google Trends to see what people are searching for and search trends during certain periods in the past, like the holiday season, summer, or back-to-school. Learn more about how to use online search trends to identify business opportunities.

Let them use timely discounts. Give shoppers the chance to save some money. Special promotional discounts during key shopping events can attract even more customers to your shop.

Posting from your Business Profile on Google is a quick and easy way to keep customers informed about these special savings. Add posts to your Business Profile on Google to engage customers. Free shipping : Many customers are deterred by shipping costs, so offering free shipping can be a powerful incentive to buy.

Businesses might offer free shipping for orders over a certain amount, or for a limited time. Buy one get one free BOGO : This promotion encourages customers to buy more than they originally intended. Bundle or bulk discounts: Some products will be packaged in bundles, allowing customers to get a discount on what they would have paid for each item separately.

Other times, discounts will be offered for bulk orders e. buying a case of wine vs. one bottle. Loyalty rewards: Some businesses offer loyalty rewards programs to incentivize customers to purchase more frequently. They may offer special discounts or promotions that are only available to loyalty members, for example, free shipping with Amazon Prime or Zalando Plus.

Examples of typical promotional events or campaigns Usually, e-commerce businesses have a reason behind their promotional campaigns, whether it be timing-related such as holidays, product-related like a new product launch, or something else: Timely discounts Time-based or seasonal promotions like Black Friday, Cyber Monday, winter holidays, and back-to-school season are common reasons for discounts to run.

One example is this time-based discount for Black Friday from fashion brand Steve Madden : New products or clearance Brands may use offers to promote a new product launch, or use discounts to sell off a current item if a new or updated product will be launched soon.

Beauty retailer Sephora has a loyalty program called Beauty Insider that uses a points system and exclusive benefits to reward customers: Benefits and challenges of using discounts and offers in e-commerce Benefits of e-commerce promotions E-commerce companies choose to run promotional campaigns and offer discounts for a variety of reasons.

Some of the benefits that can be achieved when properly executing a promotional campaign include: Attracting new customers: Offering enticing deals can reach new potential buyers and encourage them to try out a product or service. Driving sales: Promotional campaigns can stimulate sales, particularly during periods when demand might be low.

Increasing online conversions : Boosting conversions can be one of the biggest benefits of online offers. Encouraging repeat purchases: Offers can give a boost to customer loyalty, as customers may be more likely to return to a business that offers ongoing deals and rewards.

Common challenges when using discounts and promotions While discounts and promotions can be beneficial for e-commerce businesses, they can also present some challenges: Eroding profit margins: Businesses may find that discounts erode their profit margins, particularly if they offer too many promotions too frequently.

Changing expectations: If they are not careful, businesses may have issues with what consumers expect. They may firstly train customers to only buy when there is a discount, which can be problematic if customers start to expect discounts all the time; or secondly, desensitise consumers to the offers so they are no longer effective.

Best practices for optimising pricing strategies To mitigate these challenges, particularly profit margin concerns, and capitalise on all the possible benefits, businesses need to use strategic promotion management and follow best practices for optimising their pricing strategies.

What can a brand or retailer do to create promotional programs without sacrificing profit margins? Motivate a repeat purchase : Offer a coupon after the transaction, or give a discount if they become a newsletter subscriber so you can keep in touch.

Use a loyalty program: Encourage customers to join your loyalty program rather than just offering one-time coupons. Offer tiered coupons: Instead of a flat percentage discount, encourage customers to spend more to save more by tiering coupons.

Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price

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X Contact Sample office organization sales team. Online promotional offers are Online promotional offers Discounted cooking guides templates that can help Onlne clear promtoional the inventory you want to sell. Offerss free product is a fantastic way to provide additional value. And if you include a valuable offer with your notification, you can quickly get them back to finish checking out. Launch Remarketing Ads for Each Sale Every eCommerce website should have a remarketing ads campaign active.	Run an Email Marketing Campaign To Promote Your Online Sale Did you know email marketing is the highest converting marketing channel for eCommerce businesses? Flash sales create a sense of urgency and exclusivity. Gadgets Deals can also help you book movie tickets with ease as BookMyShow is another partner on board. Starting an online store Time to complete: 4 minutes. But unfortunately, not all marketers can utilize this marketing strategy in the right way. Behavior promotions are great for ecommerce as the digital shopping journey can be meticulously tracked.	Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price	Save with free hand-picked coupons, promo codes, discounts & deals. Thousands of the best online stores and brands. Verified daily Save big with promo codes from CouponFollow — never pay full price again! We find and verify the best and freshest coupon codes on the web for you 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2	Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price
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Start with these 8 powerful marketing promotions to help your business stand out with potential customers: Let them send long-distance gifts. Many times, shoppers want to have gifts delivered directly to their loved ones. You can attract those customers by offering special gifting services, including festive gift wrapping and ribbons, hand-written notes, and gift receipts to make it easy, convenient, and special for them.

Let them pick up their gifts in-store. Everybody needs a last-minute gift! If you sell to local customers or have a physical retail location, letting them pick up their orders from your store can help save the day — and make your business their hero.

Pro tip! You can add profile attributes to your Business Profile on Google to let people know how they can shop with you. Decisions, decisions! Let them explore your gift guides. Offering curated gift guides lets you not only showcase your best products, but also helps you draw attention to overlooked products and inventory that you want to prioritize.

You can use Google Trends to see what people are searching for and search trends during certain periods in the past, like the holiday season, summer, or back-to-school.

Learn more about how to use online search trends to identify business opportunities. Let them use timely discounts. Give shoppers the chance to save some money. Special promotional discounts during key shopping events can attract even more customers to your shop.

Skip to content. What is OptiMonk? Build your list Increase sign-up rates from single to double digits. Increase sales Help visitors shop and boost ecommerce revenue. Grow AOV Maximize Customer Lifetime Value with proven tactics. Stop abandonment Explore powerful strategies to win back lost sales.

BY TYPE. BY GOAL. BY BUSINESS PROFILE. ON DEMAND. Why run limited-time offers? What is a limited-time offer? Helps boost customer loyalty Even loyal customers love time-limited sales. It can decrease your cart abandonment rate One of the less intuitive ways that time-limited deals can boost sales is through stopping cart abandonment.

Promote free shipping for a limited time Free shipping is an incredibly powerful incentive for encouraging new and existing customers to make a purchase. Check them out below:. Use countdown timers The addition of a countdown timer is a great way to get customers to act fast.

You can add a countdown timer to a sticky bar too:. Leverage the holiday season Seasonal sales are a natural place to use limited-time offers to boost sales because they have a built-in expiration date. Build your list for an upcoming limited-time sale The lead-up to a limited-time sale is a great opportunity to build strong email and SMS lists.

First-time purchase offers Online store owners are always confronting the problem of high bounce rates and not enough first-time visitors entering their sales funnel.

Create sticky bars to remind visitors Sticky bars are a great tool for promoting your limited-time offers across your entire site. Summing up. Share this. Prev Previous Post The Advantages of Using Popups.

Next Post The Future of Conversion Optimization Next. Written by. Nikolett Lorincz. Nikolett is the Head of Content at OptiMonk. She is obsessed with content marketing and loves creating educational content for ecommerce store owners. She truly believes in the importance of quality over quantity.

YOU MAY ALSO LIKE. What is a Good Website Conversion Rate for Ecommerce Stores in ? Below, we describe some useful tactics with examples for crafting successful LTO campaigns.

You may use these tips while planning for your next deal thus you can onboard potential customers as much as possible-.

High-quality products or services are no longer enough for modern consumers. Rather than the quality now they are mostly influenced by the experience provided by the company. Considering these numbers, you should make your offers beneficial for your buyers at the same time keep them unique from your competitors.

It could be the first time you offer something big or provide some exclusive gifts with the deal. Highlight the SPECIALTY to attract your audience. After becoming a big family of 50k members, HappyAddons arranged a grand event for their users.

It was a unique idea that created a huge buzz in the industry at that time. Moreover, the offer was valid for a limited time period that encouraged people to enroll instantly.

If you don't mention any time or date for your offer then it may create misconceptions among the visitors. They can imagine that the offer might be available for the next day or week.

It opposes the main concept of Limited Time Offer. In that case, you can trigger a sense of urgency by including strict deadlines in your campaign. As when you allow your audience time to think, they'll delay in making a decision. And if this delay takes a long time they might not make a purchase at all!

They included a particular date on the campaign so people can feel the urgency to make quick decision. Take an example from Victoria's Secret. Also, you can introduce a ticking clock to count down the minutes and seconds to the deadline. It'll really ratchet up the tension and encourage visitors to take quick decisions.

It becomes a tradition for eCommerce shop owners to offer special discounts on big days. Because this is the time when people are more likely to buy gifts for their beloved ones or themselves. However, these orders are time-sensitive and need to arrive by a particular date.

You can grab the chance and run effective promotions for special occasions by reminding them of the delivery deadline. The Blue Nile, a renowned jewelry company gives a strict deadline for product delivery at Christmas.

So people can feel the urgency for Christmas shopping with the assurance to get the products on time. Holidays' offers are not anymore limited to only Black Friday, Thanksgiving, Christmas, or New Year. Now online sellers also provide special discounts on Women's Day, Mother's Day, Valentine's Day, etc.

as well. Take another example from Pampers. They offer their target customers Mother's Day coupons they can redeem at partner stores. In addition, you can offer free gift-wrapping or the option to attach a special note with the gifts.

It adds a sentimental value to the recipient and influences them to purchase in your shop. A common psychological phenomenon of humans is they value more those things that are less available to them. You can imply this tactic for your limited-time promotions. Instead of showing the total stock of a product, you can focus your customers' attention on the remaining quantity of that product.

The closer the number gets to 0, their the urgency grows higher. Applying this strategy ensures that buyers not only act fast but remain interested in your product even when it's not available. So that customers can feel the urgency to add the item to their carts.

Sparkfun Electronics uses the same approach on their cart page to decrease the cart abandon rate:. However, you can also notify people about limited stock availability through emails and inform them again when items return in stock.

Online promotional offers - Fast, free online and printable coupons​​ We source the latest deals, free online and printable coupons, and exclusive discounts from your favorite stores Looking to save money? Use RetailMeNot to find the best online & in-store coupons & promo codes to save on retail, travel, food & more! 31 Insanely Powerful Online Promotion Ideas For eCommerce · 1. Use freebies · 2. Offer an exclusive insider's view · 3. Run selective flash sales · 4. Try 2 Your search for great deals and coupon savings ends here. Find the best bargains and money-saving offers, discounts, promo codes, freebies and price

If the used discount code has been sent in a newsletter, for example, the e-commerce manager will know that that customer subscribes to the store's newsletter and that it was a certain e-mail that incited the sale.

Promotional actions can be combined to generate more satisfactory results for the brand. The online store may have several campaigns going on at the same time and it may make sense to keep them. A fairly common example is the offer of shipping fees in purchases above a certain value, even when this value is reached with the sum of the promotional products added to the cart.

Some examples of promotions are: · Immediate offers and discounts; · Vouchers and discount coupons; · Cumulative promotions; · Promotions with special conditions; · Loyalty programs. Here are some examples you can easily implement in your brand's e-commerce : 1.

Free shipping. Offer one product in the purchase of another. Offer of the lowest value product. Progressive Discounts.

Promotions based on a special criterion. Promotions for regular customers. Discounts codes. Clothing boutique Evans uses a combination of UGC with a branded hashtag to encourage users to share shots of them in their clothing for the chance to win a gift card.

Plus, the entire feed is displayed on their eCommerce website. You can easily display a social media feed of user-generated content with Smash Balloon. The feeds are entirely customizable to choose the layout, color, font, and much more.

Brands need to get creative and personalize the shopping experience based on the individual customer and their activities.

Include them as email marketing messages, on your website, and even in your remarketing ads. Include a live chat widget on your website, so customers have a direct way to communicate.

This is also a great way to engage with people while browsing and convert them into paying customers. You may have noticed that many eCommerce businesses now promote and sell their products on other platforms besides their own website.

Customers are used to heading to multiple online marketplaces and even social media to secure the best deals. Instead of selling products in your online retail store, make them available for purchase from sites like Amazon , eBay, Etsy, Shopify, Facebook Marketplace, and even Instagram.

You even engage influencers to help you attract more prospective customers. Read these proven Etsy Marketing tips to attract more customers. Many people abandon their carts before following through with their purchases, as we mentioned earlier. There is, however, a way to get those potential customers back through abandoned cart recovery.

And if you include a valuable offer with your notification, you can quickly get them back to finish checking out. Using urgency as part of your marketing strategy is a powerful way to hasten customers toward purchasing.

One of the most popular ways to tap into this psychological tactic is to offer discount codes or coupon codes for a limited time. In this example, MonsterInsights uses a countdown timer to offer a limited-time discount for new customers. If you want to boost your eCommerce sales, try displaying your most popular products across your online store.

With MonsterInsights , you can easily display up to 10 of your popular products at the end of single product pages. This is a great way to draw attention to your bestsellers and give more valuable real estate to products that are making the most sales. Cross-selling is a great promotion idea for eCommerce stores to boost order values.

It works by offering customers who are already ready to purchase complementary products. A strategic way to do this is to offer exclusive products customers can only get when they buy a specific item.

This makes the offer scarce and will entice customers to take advantage of it for fear of missing out. In this example, an airline encourages you to book a car alongside your flight, a classic cross-selling tactic. Running an end-of-season discount is an excellent way to capitalize on while clearing out your stock-room of products you need to be gone quickly.

Another way to use discounts for your eCommerce promotions is to offer customers a discount when they decide to upgrade a product or service. This is particularly useful for eCommerce retailers that sell software and digital products as they can include a discount when customers upgrade from a free trial to a paid version.

Gated VIP promotions are often used to reward customers for their loyalty to a business. And you can use them in a variety of ways. One way to use them for your online business is to invite registered customers to a sale before anyone else has access.

You can do this by restricting access also known as gating content to subscribed customers to your email list , for example. That way, they can secure the best deals ahead of the crowds.

You can learn how to use gated content to increase conversions here. Easy right? Well, this is a promotion idea many eCommerce businesses overlook. And so, by absorbing delivery costs, you can attract more customers and make your site the top choice above your competitors.

Many people who need a new refrigerator, for example, may not have the cash immediately at hand. Allowing people to pay in installments widens your net to more potential customers by meeting the needs of shoppers from all walks of life.

Appliances Online, for instance, has payment plans in place where their customers can choose installments that meet their needs.

Use these words in your discount offer to increase the sense of urgency:. There are many ways to make your visitors feel the time is running out.

But it's not so easy to motivate people to act in the way you want. Below, we describe some useful tactics with examples for crafting successful LTO campaigns. You may use these tips while planning for your next deal thus you can onboard potential customers as much as possible-.

High-quality products or services are no longer enough for modern consumers. Rather than the quality now they are mostly influenced by the experience provided by the company.

Considering these numbers, you should make your offers beneficial for your buyers at the same time keep them unique from your competitors. It could be the first time you offer something big or provide some exclusive gifts with the deal.

Highlight the SPECIALTY to attract your audience. After becoming a big family of 50k members, HappyAddons arranged a grand event for their users. It was a unique idea that created a huge buzz in the industry at that time.

Moreover, the offer was valid for a limited time period that encouraged people to enroll instantly. If you don't mention any time or date for your offer then it may create misconceptions among the visitors. They can imagine that the offer might be available for the next day or week. It opposes the main concept of Limited Time Offer.

In that case, you can trigger a sense of urgency by including strict deadlines in your campaign. As when you allow your audience time to think, they'll delay in making a decision. And if this delay takes a long time they might not make a purchase at all!

They included a particular date on the campaign so people can feel the urgency to make quick decision. Take an example from Victoria's Secret. Also, you can introduce a ticking clock to count down the minutes and seconds to the deadline.

It'll really ratchet up the tension and encourage visitors to take quick decisions. It becomes a tradition for eCommerce shop owners to offer special discounts on big days.

Because this is the time when people are more likely to buy gifts for their beloved ones or themselves. However, these orders are time-sensitive and need to arrive by a particular date.

You can grab the chance and run effective promotions for special occasions by reminding them of the delivery deadline. The Blue Nile, a renowned jewelry company gives a strict deadline for product delivery at Christmas.

So people can feel the urgency for Christmas shopping with the assurance to get the products on time. Holidays' offers are not anymore limited to only Black Friday, Thanksgiving, Christmas, or New Year. Now online sellers also provide special discounts on Women's Day, Mother's Day, Valentine's Day, etc.

as well. Take another example from Pampers. They offer their target customers Mother's Day coupons they can redeem at partner stores. In addition, you can offer free gift-wrapping or the option to attach a special note with the gifts.

It adds a sentimental value to the recipient and influences them to purchase in your shop. A common psychological phenomenon of humans is they value more those things that are less available to them.

You can imply this tactic for your limited-time promotions. Instead of showing the total stock of a product, you can focus your customers' attention on the remaining quantity of that product.

The closer the number gets to 0, their the urgency grows higher. Applying this strategy ensures that buyers not only act fast but remain interested in your product even when it's not available.

Discover how businesses can use special offers like discounts, promo codes, and flexible gifting services to make shopping more convenient Online only. First-time subscribers only. Returning subscribers will be resubscribed for marketing/promo emails Coupon codes, sometimes referred to as discount or promo codes, are a small string of letters and / or numbers used to help save you money for online purchases: Online promotional offers

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