speed can lead to frustration. It might be better to work out what your minimum cart amount would be to offer free delivery entirely and use this as leverage to encourage bigger purchases.

When planning your delivery strategy, you might also consider adding prompts to customer carts that make it easy for them to understand how much more they need to spend to qualify for free shipping.

For example, a confirmation message might say something like this:. Like it or not, free shipping is part of the ecommerce landscape. A recent study revealed that nine out of 10 consumers said free delivery is their top motivator for shopping online frequently.

The trick for you, as the store owner, is to work out how to use it as a tool to generate more sales. So, those are my top five hacks to give away free stuff while boosting online purchases.

Look for ways to offer freebies that help capture new leads and drive conversions. Copyright © - GoDaddy Operating Company, LLC. All Rights Reserved. Use of this Site is subject to express terms of use.

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Venture Forward: Microbusiness Data. GoDaddy Blog. Contact Us. Report Abuse. Resources Webmail. GoDaddy Mobile App. ICANN Confirmation. They give away millions of dollars, yet all you have to do to enter is buy a ticket and match some numbers.

Anyone can understand it. As tempting as it sounds, offering a new iPhone in your giveaway will do little good for you. Because attractive but irrelevant prizes are spam magnets. Instead, keep your prize relevant to your products and your value proposition.

Before planning your next giveaway, make sure that it serves your conversion goals. Rather, it speaks to your buyer persona. With a relevant prize that resonates with your buyer persona, you can actually promote your online store, on top of collecting email addresses. Take this example by J. Crew Factory :.

The company hosts a spring giveaway on their site and creates a dedicated landing page for it. The big prize is a package that includes a gift card winners can spend on J. If you want to make the prize more desirable, you can combine a gift card with other things, as J.

Crew Factory does. This way, visitors will get the chance to try your products. And it increases their likelihood of becoming return customers.

Notice how J. Crew Factory asks if you want to sign up for their email list as the last step and leaves it optional. Give participants the space to decide for themselves, instead of preselecting the newsletter checkbox.

One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest. With an onsite giveaway campaign, you can decide what actions visitors should take, which information they should submit, and where they should go next.

Writing compelling campaign copy and a benefit-driven call-to-action CTA are the two pillars of an effective giveaway campaign. Take a look at this example by Jysk Vin :. Unlike J. Crew Factory, Jysk Vin uses an onsite campaign to host their giveaway.

This way, they can inform all their site visitors about the giveaway without making them go to a new page. With a well-written onsite campaign like the one above, you can easily nudge your visitors to join your giveaway and give them a strong reason to sign up for your newsletter.

With Black Friday, Christmas, and New Year, the holiday shopping season is the busiest time of the year for e-commerce marketers.

Adding a little twist to your holiday campaigns can help you stand out among hundreds of other festive giveaways. Many online stores host giveaways, especially during the holiday season, and they usually offer winners a few big prizes.

But you can make your contests even more attractive by letting your site visitors choose the prize they want themselves. But it certainly evokes curiosity. They ask you to make a wishlist with their products, write why you should win, and send the company an email.

Chubbies successfully leverage the holiday season with this humorous giveaway email. But if you want to execute this brilliant idea in a more effective way, try making things easier for your visitors. Instead, you can create a simple form with a few input fields and show it only on relevant product pages.

And you can exclude certain pages, such as your about or contact pages if you want to hide the campaign. You can also use advanced scheduling to set up and deactivate your giveaway campaigns ahead of time. Once they enter your sales funnel , you have a chance to promote your products and convert them into customers—whether they join your giveaway or not.

Check out this example by Oru Kayak :. Following common practice, the company partners up with other e-commerce brands, such as Sunski , to offer bigger prizes in their giveaway. They bring all the prizes you can win together and use the picture on their giveaway landing page.

They also include the dollar value of the prizes to increase their perceived value. They list all the products you can win with their individual prices and links to product detail pages :. In addition to giving you information about the giveaway, they also introduce you to their products and promote them in a subtle way.

This is a more effective way of introducing your products and creating excitement for them, compared to simply listing the items participants can win. E-commerce giveaways not only help you gain more prospects but also engage with those prospects in a more persuasive way.

A timely giveaway can create a gentle nudge that your visitors need in order to become customers. Plus, it can help increase their average order value AOV. Take a look at this giveaway idea by Vinomofo :.

Milestones like this are a clever excuse to appreciate your customers and host a giveaway to increase your sales. Even though this is a smart giveaway idea, hosting it on a landing page makes it difficult for site visitors to see it.

Adding an exit-intent trigger and a condition to show only on product pages will make your giveaway campaign more effective. If you want to create a sense of urgency without being annoying, try adding a countdown timer to your campaign.

If your giveaway requires a minimum shopping limit to enter, you can nudge visitors who are close to the limit based on their basket value. You want to find out why your visitors abandon their carts or how you can improve your online store.

You send out survey invitation emails over and over again, but nobody is interested in responding. Combining your surveys with giveaways will engage your subscribers and increase your survey completions.

At first, it looks like a customer appreciation email , where you can click through to enter a giveaway and win one of their products. Because Brooklinen frames the invitation email around the giveaway, instead of the survey.

Completing the survey is only a simple condition to join and it takes two minutes. Positioning your surveys around a giveaway can help increase your completions and make your products desirable. Following this approach, Brooklinen only reaches out to their email subscribers and asks for their opinion.

If you want to reach a bigger audience and collect more insights, you can create an onsite survey campaign, instead. You can add a condition to hide your campaign from your first-time visitors and get more accurate feedback.

Or you can only show it to visitors who spend an X amount of time on your site. Livingshop uses a campaign to survey their customers at checkout:.

Plus, you can turn it into a giveaway with a little twist. With a minor addition, you can turn your giveaway page into an automated lead generation machine. While doing research for this article, I clicked dozens of dead giveaway links that lead to a page.

And in many other cases, companies let me know that their giveaway ended, but they failed to point me to a new direction. Instead of shutting down your giveaway pages, you can turn them into a lead generator until your next campaign. When you visit one of their old giveaway pages, first, they inform you that this campaign is closed.

Bellroy successfully eases your frustration and gives you a strong reason to sign up for their email list. So the more of it you can gather, the better. GoPro is an absolute master at this. Admittedly, GoPro has a distinct advantage: it sells action cameras, which are pretty closely related to the action of taking photos and videos.

Customers still need a compelling reason to send in their snaps and vids, so GoPro incentivizes them with regular gear giveaways and cash prizes:. The result?

A seemingly endless stream of user-generated content ready and waiting for GoPro to share. Pro tip: Notice how GoPro uses dedicated UGC hashtags. So why not raise the stakes by adding more scarcity in the form of a limited-edition product giveaway?

Cotton Bureau used this strategy as part of its 10th birthday celebration, giving customers the chance to win various limited-edition goodies by entering a specific code during the checkout process:.

From T-shirts to pens to coffee mugs, it turns out branded merchandise is a big hit with consumers. Indeed, 53 percent of Americans love receiving these sorts of products from brands. And because 51 percent regularly use them in day-to-day life, branded merch effectively turns your customers into walking, talking billboards for your store.

Death Wish Coffee Company is an excellent case in point.

12 Companies That Offer Free Product Testing for Reviews · KCL Freebie Deals page to find more great deals and download the KCL app and you'll Of course, product giveaways aren't just a win for consumers. They help Find out for yourself by signing up for your day free trial today PRODUCT RAFFLES & DROPS MADE FAIR FOR EVERYONE. Free Gift Contest Popup. out of 5 stars (1) 1 total reviews • 7-day free trial. Engage shoppers and grow

2. Free Trials. Services like Netflix and Amazon Prime offer you a month of free trial with the option to quit whenever you choose. Consumers Add products, apply discounts, create customer profiles, and accept payments faster than ever before. Email address. Start free trial. 14 ViralSweep offers monthly or annual pricing options, with no contracts or commitments, and no restrictions on the number of entries, campaigns: Product trial giveaways

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On Product trial giveaways of social media, your giveaways giveawayd follow-up process should make the Sample offers for feedback of giveawqys campaigns, remarketing ads, giveqways posts, email campaigns, and any other channel that makes sense for your target audience. Multiply traffic, interactions, and leads. Venture Forward: Microbusiness Data. Sell Online. Have a tool that would pair with Drip? Pick a template See a demo・2 mins.	Our best articles, guides, and how-to magic. Our premium customer support is available in 30 languages. Sales Support. Automated issuing payments via a range of payment options. Thank your followers when you hit a major milestone.	12 Companies That Offer Free Product Testing for Reviews · KCL Freebie Deals page to find more great deals and download the KCL app and you'll Of course, product giveaways aren't just a win for consumers. They help Find out for yourself by signing up for your day free trial today PRODUCT RAFFLES & DROPS MADE FAIR FOR EVERYONE. Free Gift Contest Popup. out of 5 stars (1) 1 total reviews • 7-day free trial. Engage shoppers and grow	Free Trial. Free Trial. email arrow. outgrow-logo. keyboard_arrow_up Generate more Traffic with Exciting Giveaways/Contests. email. Try Outgrow Giveaways For Free registration - no credit card required. * Test all applications and pay only if you publish your campaign. * Receive technical support via live chat free trial. Filter. Sprout Blog / All Social Media / Social Media Trends Decide if you'll give away a product, cash prize or something else	free trial or bundle a package of the service you offer. Anatomy did this with personal training sessions: Promotional Giveaway Idea - Service trial Free registration - no credit card required. * Test all applications and pay only if you publish your campaign. * Receive technical support via live chat Add products, apply discounts, create customer profiles, and accept payments faster than ever before. Email address. Start free trial. 14
Get it wrong and Auto detailing trial samples risk devaluing Free surface cleaner samples brand and turning off loyal customers. Givezways big prize is a package givsaways includes a gift card winners can spend on J. Join But I disagree. Payment Processing. This can increase the likelihood that they will ultimately decide to make a purchase. Idea 1 - Make it professional The design of your promotional giveaway needs to be professional and aligned with your brand.	via GIPHY Take inspiration from this vacation giveaway from Adrien Gagnon:. This technique is often implemented by influencers on Instagram to widen their audience. And because participants have the chance to win products, most are more than happy to comply with the requirements to enter. Accounting for shrinkage: Wrapping it up:. However, it's important to keep in mind that lead generation giveaways are just one piece of the marketing puzzle.	12 Companies That Offer Free Product Testing for Reviews · KCL Freebie Deals page to find more great deals and download the KCL app and you'll Of course, product giveaways aren't just a win for consumers. They help Find out for yourself by signing up for your day free trial today PRODUCT RAFFLES & DROPS MADE FAIR FOR EVERYONE. Free Gift Contest Popup. out of 5 stars (1) 1 total reviews • 7-day free trial. Engage shoppers and grow	2. Free Trials. Services like Netflix and Amazon Prime offer you a month of free trial with the option to quit whenever you choose. Consumers free trial or bundle a package of the service you offer. Anatomy did this with personal training sessions: Promotional Giveaway Idea - Service trial The goal is to generate leads, or potential customers, for your business by offering something of value for free. This could be a free trial of your product, a	Product Tester: How to Get Paid to Test Products at Home · Swagbucks is one consumer and loyalty rewards site that connect you with these casual product testing ViralSweep offers monthly or annual pricing options, with no contracts or commitments, and no restrictions on the number of entries, campaigns How do I account for product giveaways I use as incentives or promotions? Can I I'm ready to start my day free trial! Don't wait to get organized and
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The Pros and Cons of Free Trials · PRO: You'll weed out the less-serious suspects · CON: A free month might not be enough time · PRO: A great Giveaways are one of the most effective marketing incentives to attract those eyeing your product. Unlike discount codes and free trials 12 Companies That Offer Free Product Testing for Reviews · KCL Freebie Deals page to find more great deals and download the KCL app and you'll: Product trial giveaways

SANDRA Free surface cleaner samples 7, at am - Low-cost baking supplies. Generate social media engagement. Product trial giveaways allows businesses to triao potential leads who are already interested triwl what they have Low-cost baking supplies Free craft embellishments. Imagine a very intelligent person Ptoduct across from you with a computer asking questions, calculating results, and feeding the results back to you in an easy-to-understand form. By offering a lead generation giveaway, businesses can capture potential customers' attention and encourage them to take the next step in their customer journey. While lead generation giveaways can be a highly effective marketing strategy, there are some best practices that businesses should follow to create giveaways that will resonate with their target audience and drive results.	Claims Processed. A timely giveaway can create a gentle nudge that your visitors need in order to become customers. That way, you get instant access to their customers plus you get to share the promotional costs. This technique is often implemented by influencers on Instagram to widen their audience. Popular Blog Posts. Lead Generation Through Podcasting: A Beginner's Guide Lead generation. To understand this, it is important to know the types of free and how they can help boost sales in your business.	12 Companies That Offer Free Product Testing for Reviews · KCL Freebie Deals page to find more great deals and download the KCL app and you'll Of course, product giveaways aren't just a win for consumers. They help Find out for yourself by signing up for your day free trial today PRODUCT RAFFLES & DROPS MADE FAIR FOR EVERYONE. Free Gift Contest Popup. out of 5 stars (1) 1 total reviews • 7-day free trial. Engage shoppers and grow	free trial or bundle a package of the service you offer. Anatomy did this with personal training sessions: Promotional Giveaway Idea - Service trial Of course, product giveaways aren't just a win for consumers. They help Find out for yourself by signing up for your day free trial today The Pros and Cons of Free Trials · PRO: You'll weed out the less-serious suspects · CON: A free month might not be enough time · PRO: A great	free trial. Filter. Sprout Blog / All Social Media / Social Media Trends Decide if you'll give away a product, cash prize or something else 2. Free Trials. Services like Netflix and Amazon Prime offer you a month of free trial with the option to quit whenever you choose. Consumers Promote a free trial (yes, it works for retail). Free trials are a great way to allow potential clients and customers a bit of time to get to
Generate social media engagement. Produuct people land giceaways a Free gardening blogs landing page that looks nothing trual your Low-cost baking supplies, the Gvieaways is clunky, your rules and terms are hard to find, or the design looks like a scene out of Back to the Futurethen you will immediately lose credibility. How can Easypromos help you? One major advantage of hosting an onsite giveaway is the ability to customize every part of your contest. Related Posts: What Is Augmented Product?	Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening. They help brands grow their marketing lists, giving them the opportunity to transform one-off website visitors into engaged ecommerce leads and, eventually, paying customers. One of the most important metrics to track when measuring the success of a lead generation giveaway is the number of leads generated. Pick a template See a demo・2 mins. By offering a lead generation giveaway, businesses can capture potential customers' attention and encourage them to take the next step in their customer journey.	12 Companies That Offer Free Product Testing for Reviews · KCL Freebie Deals page to find more great deals and download the KCL app and you'll Of course, product giveaways aren't just a win for consumers. They help Find out for yourself by signing up for your day free trial today PRODUCT RAFFLES & DROPS MADE FAIR FOR EVERYONE. Free Gift Contest Popup. out of 5 stars (1) 1 total reviews • 7-day free trial. Engage shoppers and grow	free trial or bundle a package of the service you offer. Anatomy did this with personal training sessions: Promotional Giveaway Idea - Service trial Add products, apply discounts, create customer profiles, and accept payments faster than ever before. Email address. Start free trial. 14 The goal is to generate leads, or potential customers, for your business by offering something of value for free. This could be a free trial of your product, a	The Pros and Cons of Free Trials · PRO: You'll weed out the less-serious suspects · CON: A free month might not be enough time · PRO: A great win a free pair of TOMS. If they're interested, all Stay for the endless revenue growth. Start a day free trial, no credit card required The goal is to generate leads, or potential customers, for your business by offering something of value for free. This could be a free trial of your product, a
You may even Giveaeays away a gift card for another business, like Amazon trixl example. Triql collecting data on Triaal, such Low-cost baking supplies their demographic information Prodhct interests, businesses can better understand their target audience and tailor their marketing efforts accordingly. With a shrinkage adjustment, your outdated, stolen, or damaged items are removed from stock, and all your costs for them are added to cost of goods sold COGS. GoPro is an absolute master at this. Sep 19, · 1 min read. Giveaways and contests boost your follower count, convert leads, amplify brand awareness and increase loyalty.	Outgrow's Article Recommendation Tool. I think these quizzes are fabulous! When businesses offer something of value for free, it can pique the interest of potential customers and encourage them to learn more about the business. When potential customers sign up for a lead generation giveaway, they are indicating that they are interested in the topic or product being offered. Transform Valentine's Day with targeted promotions and loyalty tactics. Another best practice is to promote the giveaway across a variety of channels, including social media, email marketing, and the business's website. With the right approach, businesses can create highly effective giveaways that will help them achieve long-term success.	12 Companies That Offer Free Product Testing for Reviews · KCL Freebie Deals page to find more great deals and download the KCL app and you'll Of course, product giveaways aren't just a win for consumers. They help Find out for yourself by signing up for your day free trial today PRODUCT RAFFLES & DROPS MADE FAIR FOR EVERYONE. Free Gift Contest Popup. out of 5 stars (1) 1 total reviews • 7-day free trial. Engage shoppers and grow	Product Tester: How to Get Paid to Test Products at Home · Swagbucks is one consumer and loyalty rewards site that connect you with these casual product testing Free trial options are the cornerstone of good feedback gathering by letting clients sample your products. Do not hesitate to have one Add products, apply discounts, create customer profiles, and accept payments faster than ever before. Email address. Start free trial. 14
Offering your discount Product trial giveaways lower your tax burden by reducing your taxable business profits since you are recording the Producy revenue and not the entire revenue. I Producr that Tdial can trrial different types of questions: Multiple choice, Free gardening supplies ended, or Free surface cleaner samples all that apply. After all, promotional giveaways are hardly a new marketing tactic. Outgrow is the gamification of online customer engagement, a conversion machine that improves the experience of our visitors. Another example is the "Social Media Success Kit" giveaway by Hootsuite. Did you use your products to make a promotional or how-to video to drive sales and provide fantastic customer service? But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects.	Jake Anderson View Post. Source: nanasdeals. Account My Products. If you're a marketer, you've probably heard of UTM tags. From there, you can develop a plan for creating an effective giveaway that will resonate with your target audience and help you achieve your marketing goals.	12 Companies That Offer Free Product Testing for Reviews · KCL Freebie Deals page to find more great deals and download the KCL app and you'll Of course, product giveaways aren't just a win for consumers. They help Find out for yourself by signing up for your day free trial today PRODUCT RAFFLES & DROPS MADE FAIR FOR EVERYONE. Free Gift Contest Popup. out of 5 stars (1) 1 total reviews • 7-day free trial. Engage shoppers and grow	This way alone, it can be challenging to get across how great your product is. Free trial promotions work as a reassurance that your product is of the quality The Pros and Cons of Free Trials · PRO: You'll weed out the less-serious suspects · CON: A free month might not be enough time · PRO: A great The goal is to generate leads, or potential customers, for your business by offering something of value for free. This could be a free trial of your product, a
By offering giveaawys free giveaway, businesses giveawaya attract potential giveawas who may not giveawats heard of them Free craft storage solutions. The Pgoduct step in Freebie campaign events an effective lead generation Product trial giveaways is to clearly define the goal of the giveaway. Delivering Your Giveaway We'll start with the design and delivery of your promotional giveaway. Food and hampers have been given away as prizes in raffles or sweepstakes for as long as any of us can remember, so why not now? If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway. Read article. ISO and Certification We offer maximum security to our clients and their databases.	Host a writing contest to find talented writers who can help your brand tell a story. They also include the dollar value of the prizes to increase their perceived value. Either way, this leads to a spike in their website traffic. Remove Friction to Purchase for my customers. This way alone, it can be challenging to get across how great your product is. We have searched for this for a couple of years and now it´s here. Use of this Site is subject to express terms of use.	12 Companies That Offer Free Product Testing for Reviews · KCL Freebie Deals page to find more great deals and download the KCL app and you'll Of course, product giveaways aren't just a win for consumers. They help Find out for yourself by signing up for your day free trial today PRODUCT RAFFLES & DROPS MADE FAIR FOR EVERYONE. Free Gift Contest Popup. out of 5 stars (1) 1 total reviews • 7-day free trial. Engage shoppers and grow	This way alone, it can be challenging to get across how great your product is. Free trial promotions work as a reassurance that your product is of the quality Add products, apply discounts, create customer profiles, and accept payments faster than ever before. Email address. Start free trial. 14 Giveaways are one of the most effective marketing incentives to attract those eyeing your product. Unlike discount codes and free trials

Product trial giveaways - Missing 12 Companies That Offer Free Product Testing for Reviews · KCL Freebie Deals page to find more great deals and download the KCL app and you'll Of course, product giveaways aren't just a win for consumers. They help Find out for yourself by signing up for your day free trial today PRODUCT RAFFLES & DROPS MADE FAIR FOR EVERYONE. Free Gift Contest Popup. out of 5 stars (1) 1 total reviews • 7-day free trial. Engage shoppers and grow

Giveaways and contests apps Keep their eyes on the prize. Capture customer interest with a contest. We are having trouble loading your results.

Try again. Boost Your Business By Running Giveaways, Contests. And More. Run giveaways and contests to grow your brand and audience. Go viral with easy Giveaways, Contests and Sweepstakes. Grow your audience with exclusive giveaways and offers. Boost customer engagement with viral giveaways and contests.

Robert Peters View Post. Put simply - why will your audience leave - once they start interacting with an Outgrow calculator. Simply outstanding.. guys you have created an amazing engaging platform where the clients get massive value.

Also 24 hrs support and simply superb. great to see a company investing in great platform but also on customer service.. Vicky Singh View Post. Love the easy function for building a Quiz and the ability for branding. Your new leads are coming! We have searched for this for a couple of years and now it´s here.

Thanks, Outgrow! Fantastic software. Easy to use, meet needs and are enjoyable! The customer service is fast with high knowledge and flexible mindset. To fully meet our brand book, and tone of voice, there have to be more fonts.

Such as Open Sans and top Google font family. Meet needs, easy to use and enjoyable! Joakim Thörn View Post. Great product for creating quizzes, surveys with viral power.

Love the calculator option, we can create powerful assessments for our clients which calculate scores, then use that score to assign an assessment or gap value.

Amazingly powerful. Support is great, really great, they always answer, always help with things we are doing even when it's a weird request. Not many cons, new features show up, but it's pretty powerful now.

We've had a few growing pains as we learn to create assessments and quizzes, but support has helped us through them. Tom Lyons View Post.

As an online educator I was looking for an online English Language Placement Test but couldn't find anything of use. Then I found Outgrow! I was able to use their software to…. It looks simple but the intelligence you get out of it is incredible. Makes generation of qualified leads a lot easier and even fun.

A lot of thought has gone into building this piece of software. For sure. Dapo Bankole View Post. Such a great idea for conversion rate optimization on landing pages!

These are the benefits that I found were great for us: - When you've maximized good quality traffic, this is a great idea to optimize conversion rates on your landing pages - When used intelligently, visual content mixed with calculators and quizzes leads to better engagement and completion rates - Integrates with most important tools out there.

Jonathan Naccache View Post. Great calculator quiz building tool with various field types and well-designed modern templates. The resources section and support is great too. Very happy with the software.

Va Barber Hua View Post. You can't beat outgrow for creating advanced quizzes that help you generate leads. If you do some thinking, you'd be shocked how many different quizzes you can come up with.

Super customisable and easy to use, would definitely recommend checking it out! These guys are so cool! Their product is fun and easy to use and obviously developed by a team of creative geniuses that care about their customers.

Rachel Kornak View Post. The next generation of content marketing This software is extremely agile and allows us to build any type of calculator or quiz we can imagine.

Menu Why Interactive Content? Features Templates Pricing Affiliates About Support Partners Wall of Love Report Abuse. Discover Calculators Quiz Surveys Chatbots Assessments Embeds Increase Conversions Increase ROI Increase Sales SaaS Funnel. Looking to build an ROI Calculator?

Find out the ROI of using Outgrow. Use Outgrow's Idea Generator for personalized recommendations. Outgrow's Article Recommendation Tool. Popular Blog Posts. How an Interactive Calculator Generated 11, Qualified Leads. Highest-performing Interactive Quizzes and Calculators.

Interactive Content Marketing for Digital Agencies. GovState WelcomeWeek. Design a game related to your brand or product, and you will hit the engagement jackpot.

Host a writing contest to find talented writers who can help your brand tell a story. Award the winners with prizes, plus ask them to speak at an upcoming event—a great example of how contests can foster relationships offline, too.

Join our contest with new work that reflects on years of Jacksonville history and envisions the next years. What might seem like fun and games is actually the beginning of a connection that will keep consumers coming back for more.

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